實用英語談判口語
出版時間：2008-6 出版社：電子工業(yè)出版社 作者：田南生 編 頁數(shù)：185
內(nèi)容概要
《21世紀高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動與項目導(dǎo)向系列：實用英語談判口語》集口語交際與商務(wù)談判技巧于一體，側(cè)重跨文化交際知識的培養(yǎng)。教材中生動豐富的教學(xué)案例增加了語言、文化知識和商務(wù)談判技巧的信息輸入量，一方面突出了談判口語課程的商務(wù)談判技巧，另一方面強化了口語交際能力，讓學(xué)生在牢固掌握國際貿(mào)易理論與實務(wù)基礎(chǔ)知識的條件下，能夠流利地使用英語解決商務(wù)談判中的實際問題?！ ?1世紀高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動與項目導(dǎo)向系列：實用英語談判口語》主要作為文秘、市場營銷、國際貿(mào)易等經(jīng)管貿(mào)易專業(yè)學(xué)生的專業(yè)教材，同時也能夠滿足商務(wù)英語專業(yè)學(xué)生的學(xué)習(xí)需求，還供從事外貿(mào)工作的專業(yè)人士參考和學(xué)習(xí)。
書籍目錄
Unit 1 Receiving GuestsTypi al DialoguesUseful ExpressionsA Notes tocthe DialoguesB Related SentencesCross Cultural LinkscPersonal Space and TouchcExer isesFurther LearningEtiquette for Greeting & Send-offUnit 2 Inquiry and OfferTypical Dialogues Useful ExpressionsA Notes to the DialoguesB Related SemtencesCross Cultural LinksNegotiating Style of ForeignPartnersExercisesFurther LearningGuidelines for Making InquiriesProfessionallyUnit 3 Bargain on PriceBargain on PriceTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksTen Cultural Factors ThatInfluence the NegotiationProcessExercisesFurther LearningGuidelines for Making Offers & Counter-offers ProfessonallyUnit 4 Business DinnerTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksEating Custom and PracticeExercisesFurther LearningDinner Party EtiquetteUnit 5 PaymentTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksAmerican Negotiating StyleExercisesFurther LearningHow to Avoid Conflicts in NegotiationUnit 6 PackingTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksColor Preference & Difference in East and West CulturesExercisesFurther LearningThe Basic Principles of NegotionUnit 7 Commodity InspectionTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksCompetition & CooperationExercisesFurther LearningPractice of Commodity InspectionUnit 8 Jcense Systemcand QuotaTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksSelf-RelianceExercisesFurther LearningQuota SystemUnit 9 InsuranceTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural Links……Unit 10 ShipmentUnit 11 Signing the ContractUnit 12 Business TourUnit 13 Claims and SettlementsUnit 14 ArbitrationUnit 15 Calling forca BidUnit 16 Trademarks and PatentsUnit 17 Joint VentureUnit 18 Sole Ageny Appendix參考文獻
編輯推薦
《21世紀高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動與項目導(dǎo)向系列：實用英語談判口語》特色：一、實用宗旨：豐富案例練習(xí)挑戰(zhàn)實戰(zhàn)技巧；二、強化表述：仿真語境培養(yǎng)自然流暢口語；三、內(nèi)容飽滿：理論與實踐的相輔相成，集商務(wù)對話、談判技巧與跨國文化與一冊；四、題文呼應(yīng)：商務(wù)與貿(mào)易的自然銜接緊扣和教材主題；五、豐富“教學(xué)包”免費下載：配備教案、課件、音頻、練習(xí)答案、課文翻譯和教學(xué)案例等豐富教學(xué)資源。
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