電子商務(wù)專業(yè)英語教程

內(nèi)容概要

　　 本書旨在使讀者掌握電子商務(wù)專業(yè)英語術(shù)語及用法，培養(yǎng)和提高讀者閱讀和翻譯專業(yè)英語文獻(xiàn)資料的能力。本書由15個主題單元組成，涵蓋了電子商務(wù)領(lǐng)域的基本理論、基本知識、基本技術(shù)、基本應(yīng)用和法規(guī)等內(nèi)容。每個主題單元由課文、閱讀材料、詞匯、注釋和練習(xí)組成。書后附有參考譯文、參考答案和參考文獻(xiàn)。為了方便教學(xué)，本書另配有電子教案，向采納本書作為教材的教師免費(fèi)提供?！　”緯梢宰鳛殡娮由虅?wù)、信息管理與信息系統(tǒng)、物流管理、市場營銷等本?？茖I(yè)英語教材，也可供從事相關(guān)專業(yè)的工程技術(shù)人員參考使用。

書籍目錄

Unit 1  Electronic Commerce Theory　Text A  Overview of Electronic Commerce　Exercises　Text B  Advantages And Disadvantages of Electronic Commerce　Reading Materials　IT Producing Industries -Hopeful Sighs In 2003　IT Producing Industries Weather the Recession and Recover SlowlyUnit 2  Internet and Protocols　Text A  Computer Networks　Exercises　Text B  The TCP/IP Protocol Suite　Reading Materials　A Nation Online: How Americans Are Expanding Their Use Of The InternetUnit 3  Economics of Electronic Commerce　Text A  Interaction of Economics and E-commerce　Exercises　Text B  E-Commerce Changes the Economics of Research　Reading Materials　Online Marketing Basics　Establishing a Web PresenceUnit 4  Web Publishing　Text A  Online Publishing　Exercises  　Text B  Opportunities and Risks of Electronic Publishing　Reading Materials　Assessing the Need for an Online StoreUnit 5  Logistics　Text A  I.ogistics in Electronic Commerce　Exercises  　Text B  The Logistics Gaps in China　Reading Materials　The First Step to Internet Marketing:Pick Something to Promote　Step One: Pick Something to Promote　Selling Stuff　Collecting Leads　Info to Collect　Other Stuff You Can Achieve with Search AdsUnit 6  EDI and Its Application  Text A  Electronic Data Interchange (EDI)  Exercises  Text B  EDI Adoption and EDI Maturity  Reading Materials　Ten Key Steps to Successfully Marketing Your Business OnlineUnit 7  Electronic Marketing Structure and Direct Marketing  Text A  Overview of Electronic Marketing Structure  Exercises   Text B  Direct Marketing  Reading Materials　Internet Marketing and customer referralsUnit 8  SCM and Electronic Commerce  Text A  IT and supply-chain management　Exercises　Text B  The significance of virtual value chains in revealing new market opportunities ""　Reading Materials　A History of Logistics/Supply Chain ManagementUnit 9  Advertising Strategies　Text A  Advertising Methods on the Web　Exercises　Text B  Advertisement Strategies　Reading Materials　How to Start Selling OnlineUnit 10  Security Issues in Electronic Commerce　Text A  Internet E-Commerce Security　Exercises　Text B  Creating and maintaining Brands on the Web　Reading Materials　E-Commerce Security: Fact or Fiction?Unit 11  Eletronic Commerce LegislationUnit 12  Web Marketing Unit 13  Electronic Commerce and Information EconomyUnit 14  Electronic Commerce TrustUnit 15  Electronic Commerce Planning 參考譯文

編輯推薦

《電子商務(wù)專業(yè)英語教程》可以作為電子商務(wù)、信息管理與信息系統(tǒng)、物流管理、市場營銷等本?？茖I(yè)英語教材，也可供從事相關(guān)專業(yè)的工程技術(shù)人員參考使用。

圖書封面

評論、評分、閱讀與下載

---

    電子商務(wù)專業(yè)英語教程 PDF格式下載

---