電子商務(wù)英語

內(nèi)容概要

本書選取一些英文原文文章，在內(nèi)容的編排上由淺入深，基本涵蓋了商務(wù)的幾個主要方面，這些文章難度適中，語言流暢，既具有很強的專業(yè)性又具有很好的可讀性。本書共分7章單元，包括互聯(lián)網(wǎng)基礎(chǔ)、電子商務(wù)基礎(chǔ)、網(wǎng)絡(luò)營銷、互聯(lián)網(wǎng)網(wǎng)站、企業(yè)電子商務(wù)、電子商務(wù)的安全技術(shù)和電子商務(wù)法。為了便于讀者自學，本書選取的每一篇文章都被精心地翻譯為中文，附在課文之后。此外，本書考慮到高職高專學生英語水平，特選取英語語未能的重點、難點和翻譯技巧加以講解，這對提高學生的閱讀和翻譯水平將起到不可小視的作用。    本書既可作為高等職業(yè)教育和大專院校電子商務(wù)專業(yè)經(jīng)營類專業(yè)學生的教材，也可供電子商務(wù)從業(yè)人員和企業(yè)管理人員閱讀。

書籍目錄

Unit 1 The Internet Basics  Lesson 1 The Basic Principal of E-mail    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 2 How was the Internet Invented?    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 3 Understanding the World Wide Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 4 How Does the Internet Work?    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 2 Foundations of Electronic Commerce  Lesson 5 The Origins and Development of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 6 Definitions of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 7 The Technological Foundations of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 8 Business Models of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 3 The Internet Marketing  Lesson 9 How To Start an Internet Marketing With Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 10 About E-marketing Strategies    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 11 The Method of Permission E-mail Marketing  ……Unit 4 The Internet Web SiteUnit 5 Enterpries E-commerceUnit 6 Security Technology of E-commerceUnit 7 E-commerce Law模擬試題參考文獻

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