公共外交與跨文化交流

內(nèi)容概要

　　It is through his engaging in public diplomacythat Mr. Zhao Qizheng comes to recognize itssignificance for China. This has prompted himto summarize his practices in and reflectionson public diplomacy over the past 20 years. Itis also a record of China's integration into theworld and the world's growing understanding ofChina.　 In this book， the vision of internationalcommunication is broadened as an importantelement of public diplomacy， and the bar ininternationat communication is raised to betterintroduce China to the outside world.　　More than just a collection of documents， ora minute detailed account， it is entightening forboth academic thinking and real-tife operation.

作者簡介

Zhao Qizheng, upon graduation as an experimentalnuctear physics student from the University of Scienceand Technology of China in 1963, worked as anengineer in scientific research and design for morethan 20 years.From 1984 to 1998, he held the posts of Vice Mayor of Shanghai and Governor of Pudong NewArea. From 1998 to 2005, Mr. Zhao served asMinister of the State Council Information Officeof China. He became a member of the ChinesePeople's Potitical Consuttative Conference in 2005and has been Chairman of its Foreign AffairsCommittee since 2008. Currently he is also Deanof the School of Journalism and Communicationof Renmin University. Mr. Zhao has been involved in communicatingwith foreign countries for many years. He wasthe first in China to put forward the concept of"Presenting China to the Wortd" and the earliestadvocate and one of the most active practitionersof China's pubtic diplomacy.

書籍目錄

Part Ⅰ Concepts Chapter 1 China in an Age of Public Diplomacy Chapter 2 International Public Opinion：Important for National Development Chapter 3 News Spokesperson System Chapter 4 "Shaping a Country" and"Communicating Its Image" Chapter 5 How Local Regions Contribute to a Country's Overalllmage Chapter 6 Culture-based Communication with the World Beyond Chapter 7 PowerofDiscoursein Cross-cultural Communication Chapter 8 Translation： a Bridge across Cultures Chapter 9 Opportunities and Challenges of the Internet Chapter 10 Chinese Cultural Vitality Enhanced by Communication Chapter 11 China's Image and the "China Model" Part Ⅱ Practices One Public Diplomacy Is the Duty of All A Dialogue on Public Diplomacy with Ambassador Wu Jianmin Two The"China Trail"on a Peaceful Development Track A Dialogue with the Futurists John Naisbitt and Doris Naisbitt Three Harmony Zranscends Religious Beliefs Dialogues with Dr.Luis Palau,an American Religious Leader Four At Times of Crisis New Wisdoms Emerge A Dialogue with Andrew Steven at 2009 Summer Davos Forum,Dalian Five A Responsible Stakeholder Comment on Robert B.Zoellick's Speech Six Cherishing History and Facing Reality Speeches at the Unveiling of the James R.Fox Memorial and at the High-level Unofficial Dialogue Seven Public Diplomacy to Promote Sino-Japanese Relations Speeches at the Beijing-Tokyo Forum Eight Do Not Turn Back the Clock of History On Yoshibumi Wakamiya's Reconciliation and Nationalism Nine A Smart Horse Does Return to Graze Old Pasture At the CPPCC National Committee Annual News Conferences Ten Training International Communicators Speeches at Schools of Journalism Eleven Reading and the Humanistic Spirit Dialogue at the World Expo Forum"Reading Cities,Reading Culture" Afterword Index

章節(jié)摘錄

版權(quán)頁：   插圖：   Chapter 1 China in an Age of Public DiplomacyIn the 60-plus years since the birth of New China in 1949.the last threedecades in particular,China's national strength has grown constantlyand its role on the world stage has become ever more important.In thisprocess,brilliant achievements in diplomacy have been achieved,of which the whole nation feels proud.Yet China still rices new tasks andchallenges.Now.for the sake of its development and influence in theworld,it is a necessary step for China to-strengthen public diplomacy,inboth domestic and foreign contexts. The entities participating in public diplomacy express,from variousangles,China's national conditions,explain its policies and showcase itsculture.The essence of these activities is to achieve understanding Ofandsupport for China from the international community through the tom.munication and exchange of information. Ⅰ.From Non-governmental Diplomacy to Public DiplomacyPublic diplomacy encompasses"non-governmental diplomacy,"aterm with which we are more familiar.But it has connotations richerthan non-governmental diplomacy The shift from non-governmentaldiplomacy to public diplomacy has been made necessary by the contextofthe current age and changes in the international environment.It is also the result of the gradual maturing of a country's ability in cross-culturalcommunication.

媒體關(guān)注與評論

　　At the llth Meeting of Overseas-posted Diplomats， CPC General SecretaryHu Jintao pointed out that， as an important part of China's overall diplomacy，public diplomacy serves to complement China's diplomatic strategy and is the direction we are headed in. He emphasized that our national image hingeson good public diplomacy， and we should work hard to make China moreinfluential， competitive， approachable and charismatic through this channel. 　　——YANG JIECHI，F(xiàn)OREIGN MINISTER OF CHINA　　　　Governments find that it is just as effective to communicate with the peoples of other countries as with their authorities， and thus influence theirgovernment poliaes indirectly. This is what public diplomacy means. 　　——JOSEPH NYE JR，PROFESSOR WITH HARVARD UNIVERSITY　　　　Zhao Qizheng is a leading authority on public diplomacy in terms of the oretical framework， implementation and strategy， and also Dean of the School of Journalism and Communication of Renmin University of China. He is the key figure in China's public diplomacy.　　——MASAFUMI KANEKO IN PUBLIC DIPLOMACY:DIPLMATIC STRATEGY IN THE ERA OF PUBLIC OPINION　　　　Zhao Qizheng is known to all as a serious news spokesman， a public relationsambassador always wearing a smile， a media officer who loves challenges， as cholar tireless in teaching and an understanding elder all rolled into one.　　——TA KUNG PAO，HONG KONG

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