出版時間:2009-8 出版社:外文出版社 作者:帕特森 頁數(shù):218 譯者:李平
Tag標(biāo)簽:無
前言
這是一本特別的書:它以指導(dǎo)實(shí)戰(zhàn)的原則和貼近生活的視角,展示了商業(yè)管理的眾多方面;書中場景都是各個商業(yè)領(lǐng)域?qū)嶋H發(fā)生的,提出的管理方面的問題也是現(xiàn)實(shí)中真實(shí)存在的。 本書的寫作目的在于為讀者打開商業(yè)管理知識的窗口,為商業(yè)相關(guān)專業(yè)的在校大學(xué)生、將要進(jìn)軍商業(yè)領(lǐng)域的畢業(yè)生和任何有志于提高企業(yè)管理知識的讀者提供一些有益的幫助。因?yàn)闀忻枥L的場景都是基于作者的真實(shí)經(jīng)歷、在現(xiàn)實(shí)中切實(shí)存在的,所以該書可以作為讀者獲取觀點(diǎn)、建議和指導(dǎo)的有效參考?! 〈送?,該書還可以作為提高商務(wù)英語水平的工具,尤其利于讀者提高英語對話水平和對現(xiàn)代英語俚語的理解。雖然商務(wù)英語主要與商務(wù)有關(guān),含有一些特殊術(shù)語,但是目的仍然是清楚地交流思想和觀點(diǎn)、明確地提供指導(dǎo)。任何一種語言的目的都是交流,如果該書可以有益于商務(wù)世界的交流,那么它就達(dá)到了應(yīng)有的目的?! 兄黝}都是經(jīng)過精挑細(xì)選確定的,涵蓋了最新商務(wù)情景的方方面面,書中練習(xí)的設(shè)計理念是鼓勵讀者開拓思路、舉一反三?! ∠M麜袑υ捘軌蛞鹱x者的共鳴——這些對話都盡可能地貼近實(shí)際,再現(xiàn)現(xiàn)實(shí)中人們討論問題時的情景。 對話中包含了一些商務(wù)情境中常用的地道表達(dá)方式?! ∮⒄Z習(xí)語常常會為學(xué)習(xí)者帶來麻煩,一是對其意思的理解上,二是對習(xí)語的正確使用上。所以除非對習(xí)語的使用十拿九穩(wěn),最好不要輕易使用?! ≡趯υ捴幸才紶栍玫搅松倭坑⒄Z中比較輕度的臟話。因?yàn)楹芏嗾f英語國家的人說話時會說到臟話,這是他們交談的正常組成部分,所以包含這些詞語可以使讀者了解它們的用法,盡管不需要自己實(shí)際運(yùn)用?! ∽詈?,我想對編輯蔡箐表示感謝,感謝她對我的鼓勵和支持;同時感謝譯者李平,感謝她提供的翻譯幫助。
內(nèi)容概要
“英語國際人”第一輯出版后取得一定的成績,但也有很多讀者希望這套書能在專業(yè)上有更細(xì)致的劃分,以適應(yīng)不同職業(yè)的讀者的需求。這套“商務(wù)國際人”叢書包括涉外程度最高的行業(yè),比如外貿(mào)、飯店、餐飲、銀行、商店等;也包括對語言和業(yè)務(wù)技巧要求比較高的業(yè)務(wù),比如公司管理、談判和面試等。這套叢書與其它同類書籍相比,語言更地道,范例更豐富,每個話題后還有關(guān)于文化差異和企業(yè)文化方面的細(xì)致指導(dǎo)?! ∵@是一本特別的書:它可以作為提高商務(wù)英語水平的工具,尤其利于讀者提高英語對話水平和對現(xiàn)代英語俚語的理解;它又能夠展示商業(yè)管理的眾多方面。書中場景都是各個商業(yè)領(lǐng)域?qū)嶋H發(fā)生的,提出的管理方面的問題也是現(xiàn)實(shí)中真實(shí)存在的?! 兄黝}都經(jīng)過精挑細(xì)選,涵蓋了最新商務(wù)情景的方方面面。練習(xí)的設(shè)計理念是鼓勵讀者開拓思路,舉一反三。所有對話都盡可能地貼近實(shí)際,再現(xiàn)工作中人們討論問題時的情景。對話中包含了商務(wù)情境中常用的地道表達(dá)方式。
作者簡介
Graham Paterson,擁有令人驚訝的事業(yè)跨度:他是礦業(yè)工程師、攝影測繪家,擔(dān)任礦業(yè)公司總經(jīng)理;他有自己的管理咨詢公司,是澳大利亞管理協(xié)會(Australia Institute of Management)和獨(dú)立研究中心(the Centre for Independent Studies)高級會員,職業(yè)生涯中走遍世界18個國家。他同時還是畫家、賽艇冠軍、柔道教練、倫敦登山協(xié)會會員。退休后他又致力于英語教學(xué),曾在中國講授大學(xué)英語口語、英語寫作、商務(wù)英語以及公共演講等課程。
書籍目錄
Teamwork團(tuán)隊(duì)合作1.Making Plans制定計劃2.Sudden Events突發(fā)事件3.A Difficult Job難題4.Different Ideas意見分歧5.Recognising Performance績效肯定Design and Production企劃和生產(chǎn)6.Current Trends當(dāng)前趨勢7.New Projects新項(xiàng)目8.New Ways ofWork新型工作方式9.Making It Better精益求精10.Product Improvement產(chǎn)品改進(jìn)Admin管理11.Office Routines辦公室常規(guī)工作12.Payroll薪酬13.StaffRecords員工檔案14.Amenities福利設(shè)施15.Company Policy Procedures公司政策Financial財務(wù)16.Capital資金17.Borrowings借貸18.Cash Flow現(xiàn)金流19.Cost Control成本控制20.Reporting and Budgets報表和預(yù)算Human Resources人力資源21.Job Interviews工作面試22.Remuneration薪資福利23.Training培訓(xùn)24.Motivation激勵員工25.Working Conditions工作環(huán)境Public Relations公共關(guān)系26.Company Image公司形象27.The Media媒體28.Governmental Relations政府關(guān)系29.Customers顧客30.Distributors批發(fā)商31.Legal Issues法律問題Purchasing采購32.Inventory存貨33.Stock Control存貨管理34.Delivery交貨35.Suppliers供應(yīng)商36.Negotiations談判37.Quality Control質(zhì)量管理Sales銷售38.Advertising廣告39.Sales Targets銷售目標(biāo)40.After-sales Service售后服務(wù)41.Sales Staff銷售人員Marketing市場營銷42.Marketing Strategy營銷策略43.Market Study市場調(diào)查44.Developing Market Share開發(fā)市場份額45.Pricing Decisions制定價格Business Ethics企業(yè)倫理46.Exploiting Cheap Labour剝削廉價勞動力47.Keeping a Promise信守承諾48.Profit versus the Environment利潤與環(huán)境49.Quality versus Mass Production產(chǎn)品質(zhì)量與大量生產(chǎn)50.Creating versus Copying創(chuàng)造與抄襲Answers詞匯填空練習(xí)答案閱讀練習(xí)參考譯文Futher Reading推薦閱讀
章節(jié)摘錄
Recognising Performance 績效肯定 Words and Phrases 單詞和詞組 opportunity 機(jī)會,時機(jī) don?ˉt discount that 不必謙虛 congratulate 祝賀 to take this opportunity 借此機(jī)會 discount 低估…的意義和效果 make all the difference 起重要作用 persistence 堅(jiān)持不懈 can you spare some time 你能抽出些時間嗎 off target 未達(dá)標(biāo) now is as good a time as any 現(xiàn)在就是最好的時間 spontaneous 自發(fā)的 any time that suits you 您方便的時間 potential 潛在的 a waste of time 浪費(fèi)時間 maxim 格言 a job well done 工作出色 motivate 激勵 fall back onto the shoulders (責(zé)任等)重新落在某人肩上 inappropriate 不合適的,不恰當(dāng)?shù)?promote one?ˉs own agenda 改進(jìn)自己的日程 Sentences 重點(diǎn)句型 1. I took your advice on that. 我接受你關(guān)于這件事的建議。 2. I noticed that on your reports. 我注意過你的報告?! ?. It’s a natural result from persistence. 這是堅(jiān)持不懈的自然結(jié)果。 4. Can you spare some time for a chat? 你能抽出時間來聊一會兒嗎? 5. It does seem to make the job a lot easier. 這好像使工作容易多了?! ?. Giving praise is a powerful motivating force. 贊美是一股強(qiáng)大的推動力?! ?. It is human nature for people to make mistakes. 犯錯誤是人類的本性?! ?. It is a good maxim for management at any level. 這是適于各級管理人員的精辟格言?! ?. I will have to improve my preparation and research. 我以后得加強(qiáng)準(zhǔn)備和調(diào)研工作。 10. The key thing is not to make the same mistake twice. 關(guān)鍵是不要再犯同樣的錯誤?! ?1. Everyone appreciates having their efforts recognised. 每個人都希望自己的努力得到承認(rèn)?! ?2. Good teamwork requires a group of motivated people.良好的團(tuán)隊(duì)工作需要有一組干勁十足的成員?! ?3. People keep making excuses for not wanting to decide.人們總是找借口,不愿決斷。 14. Find out exactly who the key people are that make the decisions.查清具體哪些人是有決斷權(quán)的關(guān)鍵人物?! ?5. People need to know when they are not doing their work properly.在人們工作不得力時,他們需要知道?! ialogue 1 A Boss is talking to a top achieving employee. 對話1?老板和業(yè)績最好的員工談話 A: I?ˉd like to take this opportunity to congratulate you on your fine sales performance last month. B: Thank you very much. I had a good month but, there was a bit of luck involved. A: Don?ˉt discount that. It?ˉs a natural result from persistence. The more persistent you are the luckier you will get. B: Hadn?ˉt thought of it that way. A: It?ˉs all a matter of planning and setting up a good work schedule. B: I took your advice on that and now work to a daily routine and a daily target for contacts. A: I noticed that on your reports. It makes all the difference when you plan and organise your daily routine. B: That?ˉs what I did last month and am following through for this month. A: Your success rate with the sales calls and the size of the sales both show an improvement. B: I think that is probably due to the extra research I have done on the clients before visiting them. A: The more you know about your customers the better you can serve them. B: That?ˉs true and it does seem to make the job a lot easier. A: 上個月你的銷售業(yè)績很好,我想借這個機(jī)會恭喜你?! : 非常感謝。上個月我還可以,不過也有點(diǎn)兒幸運(yùn)的成分在里面?! : 不必謙虛了。這是你堅(jiān)持不懈的自然結(jié)果。越是堅(jiān)持努力,就越幸運(yùn)?! : 以前沒有這么想過?! : 其實(shí)就是合理規(guī)劃和建立良好工作日程的問題?! : 我接受了您的這個建議,現(xiàn)在每天都按照日程工作,達(dá)到當(dāng)天聯(lián)系人的目標(biāo)?! : 我注意過你的報告。做好計劃、每天完成日程,這些都很重要?! : 上個月我就是這么做的,這個月我還會繼續(xù)下去?! : 你銷售電話的成功率和銷售量都有提高?! : 我想這很可能是因?yàn)槲易咴L客戶前對他們做的額外研究?! : 越了解客戶就越能更好地為他們服務(wù)。 B: 確實(shí),而且這樣好像使工作變得容易多了?! ialogue 2 A Boss is talking to a poor achieving employee. 對話2?老板和業(yè)績較差的員工談話 A: Good morning, John. Can you spare some time for a chat? B: Certainly Sir. I can be available any time that suits you. A: I think now is as good a time as any. I noticed your performance last month was well off target. Are you having problems? B: Well, yes and no. I have plenty of contacts but haven?ˉt been able to close many sales. A: Why do you think that?ˉs happening? B: People keep making excuses for not wanting to decide or not wanting to buy. A: Are you seeing the right people, the people who have the authority to make the decision? B: I don?ˉt really know. I think so but it?ˉs hard to tell sometimes. A: I think you will need to do a lot more research on your potential clients and find out exactly who the key people are that make the decisions. B: But, if I spend time on research I won?ˉt be able to make all the calls on my list. A: If you are not making proper preparation, many of the calls on your list will result in a waste of time. B: Yes, I can see that. I?ˉm going to have to improve my preparation and research. A: 早上好,約翰。能抽出點(diǎn)兒時間聊聊嗎? B: 當(dāng)然可以了,頭兒。只要您方便,我隨叫隨到?! : 我想現(xiàn)在就最方便。我發(fā)現(xiàn)你上個月的業(yè)績沒達(dá)標(biāo)。是不是有什么問題呢? B: 呃,說是也不是。我聯(lián)系了很多客戶,但是交易完成得不多?! : 你認(rèn)為這是什么原因呢? B: 客戶們總是找各種借口,實(shí)際上是不想買或者不想做決定?! : 你找對人了嗎?他們有決斷權(quán)嗎? B: 我也不太清楚。我想他們有吧,不過有時候很難分辨?! : 我想你需要對潛在顧客做更多調(diào)研工作,然后精確找出有決斷權(quán)的關(guān)鍵人物。 B: 可是,如果我花太多時間在調(diào)研上就沒法聯(lián)系所有的客戶。 A: 如果你準(zhǔn)備不到位,那么很多給客戶打的電話也會是白費(fèi)時間?! : 對呀,我明白了。以后我得加強(qiáng)準(zhǔn)備和調(diào)研工作。 Exercises 練習(xí) A Vocabulary Drill?詞匯填空練習(xí) powerful Planning sincere having mistakes associated motivated performance responsible right 1. Everyone appreciates their efforts recognised. 2. Good performance is with proper training. 3. People need to be to work as a team. 4. Reprimand and not the person. 5. Catch people doing things . 6. Management is for motivating employees. 7. Giving praise is a motivating force. 8. and preparation are essential for good performance. 9. People will make but, not the same one twice. 10. Praise and reprimands must be . B Reading Practice?閱讀練習(xí) A good maxim for management, at any level, is to ?°Catch people doing something right?±. Far too often employees only come to the attention of their boss when things go wrong. Everyone appreciates having their efforts noticed, and recognised, and especially when it is a spontaneous recognition of a job well done. Giving praise is a powerful motivating force which can be applied, even when things go wrong. It is human nature for people to make mistakes but, the key thing is not to make the same mistake twice. If a team, or an employee, have a logical explanation for their actions and the action turns out to be inappropriate, then it becomes an opportunity for the people involved to learn something new. Good performance is, invariably, associated with planning and preparation while poor performance tends to lack those elements. If management doesn?ˉt plan properly they can hardly expect a well motivated and high performance workforce. Both praise and reprimanding must be done with sincerity and it is important to make the distinction between reprimanding the performance and reprimanding the person. Answer the questions below. 1. What are two key factors in achieving good performance? 2. What motivates employees? 3. Who is ultimately responsible for morale and motivation? C Presentation?演講練習(xí)?– Make a list of ways to improve the performance of a sales team and suggest it to your class. D Role Play?角色扮演 Student A: You are an Office Manager asking a receptionist about a difficult customer. Student B: You are a Receptionist. Example questions: 1. What was the problem with that customer? 2. How do you normally handle difficult customers? E Discussion?討論 1. Why is planning so important in business? 2. Discuss ways to motivate people.
編輯推薦
是一本特別的書:它以指導(dǎo)實(shí)戰(zhàn)的原則和貼近生活的視角,展示了商業(yè)管理的眾多方面;書中場景都是各個商業(yè)領(lǐng)域?qū)嶋H發(fā)生的,提出的管理方面的問題也是現(xiàn)實(shí)中真實(shí)存在的?! 稌惩?公司管理英語口語50主題》的寫作目的在于為讀者打開商業(yè)管理知識的窗口,為商業(yè)相關(guān)專業(yè)的在校大學(xué)生、將要進(jìn)軍商業(yè)領(lǐng)域的畢業(yè)生和任何有志于提高企業(yè)管理知識的讀者提供一些有益的幫助。因?yàn)闀忻枥L的場景都是基于作者的真實(shí)經(jīng)歷、在現(xiàn)實(shí)中切實(shí)存在的,所以該書可以作為讀者獲取觀點(diǎn)、建議和指導(dǎo)的有效參考。原生態(tài)的外企口語,白領(lǐng)精英的必修課,管理行家的實(shí)戰(zhàn)體驗(yàn),管理技巧和語言學(xué)習(xí)的成功組合。團(tuán)隊(duì)合作:制定計劃、解決難題、消除分歧,財務(wù)話題:資本、借貸、現(xiàn)金流、成本控制,人力資源:面試、薪資福利、培訓(xùn)、激勵員工,公共關(guān)系:媒體、政府、顧客、合作伙伴,銷售話題:廣告、銷售、服務(wù)、人員培訓(xùn),市場營銷:營銷策略、市場調(diào)查、市場份額,物流話題:存貨管理、交貨、供應(yīng)商、談判,企劃生產(chǎn):當(dāng)前趨勢、新項(xiàng)目、新型工作方式,行政管理:辦公室事務(wù)、公司福利、公司政策,企業(yè)倫理:利潤或環(huán)境、質(zhì)量與產(chǎn)量、創(chuàng)造和抄襲。
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