工程碩士研究生實用英語教程

內(nèi)容概要

《工程碩士研究生實用英語教程(學(xué)生用書)(第2版)》由李京南、林何主編，在廣泛聽取使用《工程碩士研究生買用英語教程》的教師和學(xué)生的意見基礎(chǔ)上，對原教材進行了修訂。第2版保持原教材培養(yǎng)學(xué)生英語實際應(yīng)用能力的編寫目標(biāo)，在教學(xué)材料的組織上進行了較大規(guī)模的調(diào)整，更換了一個單元主題，更換了五個單元的主要閱讀材料，并對其他單元的學(xué)習(xí)材料、課后練習(xí)進行了適當(dāng)?shù)恼{(diào)整、刪減和增補，使教材更貼近工程碩士研究生的買際需求，更具時代性、知識性和趣味性。
《工程碩士研究生實用英語教程(學(xué)生用書)(第2版)》由《學(xué)生用書》和《教師用書》兩冊組成?！秾W(xué)生用書》分為15個單元，每單元包含導(dǎo)入、快讀、精讀、實用寫作、補充閱讀、翻譯技巧六個部分，內(nèi)容涉及工程碩士研究生在實際工作中可能面對的技術(shù)、商務(wù)交往和管理等話題，內(nèi)容豐富、選材新穎、語言難度適中、針對性強，適合工程碩士研究生的實際英語水平，符合工程碩士研究生的實際需求?！督處熡脮钒磫卧獮楦鞑糠痔峁┫嚓P(guān)背景知識介紹、學(xué)習(xí)重難點輔導(dǎo)、教學(xué)活動建議，以及練習(xí)答案，既可作為教師教學(xué)的參考，也可供學(xué)生自學(xué)使用。

書籍目錄

unit 1 introducing someone
unit 2 talking about a company
unit 3 introducing a product
unit 4 giving itructio
unit 5 making a good presentation
unit 6 taking a business trip
unit 7 entertaining clients
unit 8 meeting a different culture
unit 9 managing job stress
unit 10 shopping online
unit 11 privacy and property on the net
unit 12 business negotiation
unit 13 negotiation at workplace
unit 14 globalization
unit 15 china in the globalized market

章節(jié)摘錄

版權(quán)頁：   插圖：   Intensive Reading How to Entertain Clients? Samuel Hui The ability to entertain clients is one of the basic skills to have in any corporate setting. Ifyou impress your clients, it means repeat business and other perks down the road. The trick toentertaining clients is to find out what they enjoy doing and make sure that they have a goodtime while in your company. But how to entertain your clients? Here is a list of alternative client-friendly activities. Boating excursion If you can charter a yacht or rent a small boat, a boating excursion is a relaxing way to getout of the daily grind. Nature and the hypnotizing effect of the waves often have a way of sooth ing the spirits and provide an excellent opportunity to get to know your client. Depending on your budget, you can go for a luxury vessel or a standard power boat, bothof which have their pros and cons. A yacht provides a more comfortable experience and a great opportunity for lengthy talks;however, it often costs a lot more and is only worthwhile for a full-day trip. The power boat maynot be as luxurious, but it is smaller and more intimate, and you can take it out only for a couple of hours if you don't have a full day to spare. Like golf, your boating excursion may be affected by the weather, so proper planning isnecessary. You might also want to make sure that your client doesn't get seasick easily. Exclusive event Impress your client with dinner at an exclusive restaurant or a night out at a special event. Wining and dining seems to be the second most popular activity to do with clients-probably because it is the easiest--but it can be ineffective if the client is unimpressed with the venue. Therefore, make the extra effort to find a special place to dine. Many people are die-hard sports fans and will jump at the opportunity to go to a majorsports game. If you land good tickets or your company has a private box, this can be the idealway to woo your client. Unfortunately, this has also been done a lot, but if the tickets are exclusive, your clientwill likely be impressed. Just don't overdo it: if you spend money like water, your client willwonder whether he is paying you too much. Other events could include gallery showings, special cocktail gatherings or even a night outat a private club. Relaxing retreat Take time out to unwind and loosen up with a trip to the spa. Enjoy a dip in the water andsome time in the sauna. This is an opportunity to slow down from the normal hectic pace ofwork life.

編輯推薦

《工程碩士研究生實用英語教程(第2版)(學(xué)生用書)》保持原教材培養(yǎng)學(xué)生英語實際應(yīng)用能力的編寫目標(biāo)，在教學(xué)材料的組織上進行了較大規(guī)模的調(diào)整，更換了一個單元主題，更換了五個單元的主要閱讀材料，并對其他單元的學(xué)習(xí)材料、課后練習(xí)進行了適當(dāng)?shù)恼{(diào)整、刪減和增補，使教材更貼近工程碩士研究生的實際需求，更具時代性、知識性和趣味性。

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