商務(wù)英語(yǔ)步步贏

前言

　　隨著國(guó)際間商務(wù)交往的愈加頻繁，國(guó)內(nèi)掀起了學(xué)習(xí)商務(wù)英語(yǔ)的熱潮，而真正實(shí)用的商務(wù)類(lèi)圖書(shū)卻很少。應(yīng)廣大讀者的要求，我們推出了這套《商務(wù)英語(yǔ)步步贏》。本套叢書(shū)采用獨(dú)特的“點(diǎn)、線(xiàn)、面”結(jié)合的思維模式，邀請(qǐng)眾多外教和商界成功人士并聯(lián)手明星級(jí)BEC培訓(xùn)教師齊力打造雙語(yǔ)“情景灌輸”的學(xué)習(xí)方法。這套書(shū)不僅為正在從事著或即將從事涉外商務(wù)活動(dòng)的人士提供了交流工具，更為BEC、雅思以及托業(yè)考生提供了應(yīng)試寶典?！　　对~不離境贏天下》把商務(wù)考試和商務(wù)談判中的高頻詞匯（點(diǎn)）融入到一個(gè)實(shí)際的情境（面）之中，在一個(gè)完整的情景對(duì)話(huà)中，重點(diǎn)提出這些詞匯，進(jìn)行系統(tǒng)地?cái)U(kuò)展學(xué)習(xí)，由此詞匯再進(jìn)行8倍、10倍、20倍等的拓展速記，并列舉大量例句（線(xiàn)），加深記憶。本書(shū)還把BEC考試和實(shí)際商務(wù)應(yīng)用中的高頻詞匯進(jìn)行了拓展，真正地實(shí)現(xiàn)了觸類(lèi)旁通，事半功倍。全書(shū)分為6章20個(gè)單元，包括合作開(kāi)端、討論價(jià)格、訂購(gòu)貨物、運(yùn)送貨物、風(fēng)險(xiǎn)與紛爭(zhēng)、合作方式等商務(wù)場(chǎng)景。該書(shū)簡(jiǎn)化了一些商務(wù)情景下冗長(zhǎng)難懂的詞匯和句子，例句全部是商務(wù)活動(dòng)中最典型和具有代表性的句子，目的是使讀者在學(xué)習(xí)商務(wù)詞匯的同時(shí)，通過(guò)大量實(shí)用例句的輸入，提高應(yīng)試語(yǔ)感和商務(wù)交際能力?！　　度f(wàn)用句典贏天下》特點(diǎn)是“急用”、“全面”，是此套叢書(shū)的“線(xiàn)”。全書(shū)分為7章59個(gè)單元300多個(gè)情景小話(huà)題，包含商務(wù)接待、市場(chǎng)營(yíng)銷(xiāo)、有關(guān)展會(huì)、對(duì)外貿(mào)易、商務(wù)談判、商務(wù)會(huì)議、人力資源等內(nèi)容。本書(shū)對(duì)商務(wù)場(chǎng)景中可能會(huì)遇到的種種句子，進(jìn)行全面、系統(tǒng)的概括，可以隨查隨用。雖然是“線(xiàn)”的積累，但是相信這種經(jīng)緯縱橫的交錯(cuò)，可以網(wǎng)羅商務(wù)場(chǎng)景下的所有實(shí)戰(zhàn)經(jīng)典句！

內(nèi)容概要

本書(shū)是套書(shū)中在“點(diǎn)”、“線(xiàn)”積累基礎(chǔ)上的“面”的飛躍。每一單元開(kāi)端設(shè)計(jì)幾個(gè)溫故知新的句子，用于熱身和鞏固學(xué)習(xí)。然后是兩個(gè)難易有梯度的情景實(shí)戰(zhàn)對(duì)話(huà)，對(duì)話(huà)的選擇是有針對(duì)性的，在體現(xiàn)這一單元主題下的不同情況的應(yīng)對(duì)和處理方式。在學(xué)習(xí)語(yǔ)言的同時(shí)，還可掌握談判技巧、公關(guān)方式和國(guó)際禮儀。全書(shū)分為11章139個(gè)單元，包含商務(wù)交際、價(jià)格與付款方式、包裝與物流、貿(mào)易方式、商貿(mào)進(jìn)出口、商務(wù)會(huì)議、公司運(yùn)作、市場(chǎng)營(yíng)銷(xiāo)、客戶(hù)關(guān)系管理、與銀行打交道、商務(wù)旅行，可謂真正的商務(wù)話(huà)題大全。

書(shū)籍目錄

Chapter 1 Business Communications 商務(wù)交際　Unit 1 Answering the Telephone接聽(tīng)電話(huà)　Unit 2 DiMing a Wrong Number打錯(cuò)電話(huà)　Unit 3 Calling a Switchboard電話(huà)轉(zhuǎn)接　Unit 4 Arranging an Appointment安排約會(huì)　Unit 5 Putting Off an Appointment推遲約會(huì)　Unit 6 Canceling an Appointment取消約會(huì)　Unit 7 Visiting Clients拜訪(fǎng)客戶(hù)　Unit 8 Reception商務(wù)接待　Unit 9 Introduction of the Company公司介紹　Unit 10 Visiting Factories參觀(guān)工廠(chǎng)　Unit 1 1 Business Meals商務(wù)會(huì)餐　Unit 12 Arranging Activities安排活動(dòng)　Unit 13 Seeing Off Customers送別客戶(hù)Chapter 2 Price and Terms of Payment 價(jià)格與付款方式　Unit 1 Inquiry詢(xún)盤(pán)　Unit 2 Offer報(bào)盤(pán)　Unit 3 Counter-Offer還盤(pán)　Unit 4 CIF成本、保險(xiǎn)加運(yùn)費(fèi)價(jià)　Unit 5 DDP完稅后交貨價(jià)　Unit 6 EXW工廠(chǎng)交貨價(jià)　Unit 7 FOB船上交貨價(jià)　Unit 8 Remittance匯付　Unit 9 Collection托收　Unit 10 Letter of Credit信用證　Unit 11 Letter of Guarantee保函Chapter 3 Packing and Logistics 包裝與物流　Unit 1 Mode of Packing包裝方式　Unit 2 Ways of Shipment裝運(yùn)方式　Unit 3 Date of Shipment裝運(yùn)期限　Unit 4 Chartering a Vessel租船訂艙　Unit 5 Port of Departure起運(yùn)港　Unit 6 Port of Destination目的港　Unit 7 Transshipment Port中轉(zhuǎn)港　Unit 8 Clearance of Goods報(bào)關(guān)　Unit 9 Customs Clearance結(jié)關(guān)　Unit 10 Export Drawback出口退稅　Unit 11 Exemption from Duty進(jìn)口免稅Chapter 4 Forms of Trade 貿(mào)易方式　Unit 1 Technology Transfer技術(shù)轉(zhuǎn)讓　Unit 2 Bidding招標(biāo)　Unit 3 Tender投標(biāo)　Unit 4 Joint Venture合資企業(yè)　Unit 5 Compensation Trade補(bǔ)償貿(mào)易　Unit 6 Barter Trade易貨貿(mào)易　Unit 7 Consignment Trade寄售貿(mào)易　Unit 8 Processing Business加工業(yè)務(wù)　Unit 9 Assembling Business裝配業(yè)務(wù)　Unit 10 Financing融資　Unit 1l Agent有關(guān)代理　Unit 12 Commission傭金問(wèn)題Chapter 5 Import and Export商貿(mào)進(jìn)出口　Unit 1 Credit Inquiry資信調(diào)查　Unit 2 Establishing Trade Relations建立貿(mào)易關(guān)系　Unit 3 Quantity of the Order訂貨數(shù)量　Unit 4 Quality of Goods貨物質(zhì)量　Unit 5 Ordering Goods下訂單　Unit 6 Out of stock缺貨　Unit 7 Insurance Rate保險(xiǎn)費(fèi)率　Unit 8 Commodity Inspection商品檢驗(yàn)　Unit 9 Signing a Contract簽訂合同　Unit 10 Revision of a Contract修改合同Chapter 6 Business Conferences 商務(wù)會(huì)議　Unit 1 Preparing for a Meeting會(huì)議籌備　Unit 2 Agenda會(huì)議議程　Unit 3 Beginning the Meeting會(huì)議開(kāi)始　Unit 4 Discussing During the Meeting會(huì)議討論　Unit 5 Summarization and Adjournment總結(jié)閉會(huì)Chapter 7 Company Operation 公司運(yùn)作　Unit 1 Competition競(jìng)爭(zhēng)　Unit 2 Partnership合作關(guān)系　Unit 3 Product Launch新產(chǎn)品發(fā)布會(huì)　Unit 4 Press Conference記者招待會(huì)　Unit 5 Registering a Trademark商標(biāo)注冊(cè)　Unit 6 Patent專(zhuān)利　Unit 7 Financial Affairs公司財(cái)務(wù)　Unit 8 Company Website公司網(wǎng)站　Unit 9 Mergers公司合并　Unit 10 Branch Offices分支機(jī)構(gòu)Chapter 8 Marketing ＆Sales 市場(chǎng)營(yíng)銷(xiāo)　Unit 1 Market Research市場(chǎng)調(diào)研　Unit 2 Target Audience目標(biāo)消費(fèi)者　Unit 3 Promotion by Salesperson登門(mén)推銷(xiāo)　Unit 4 Advertising Campaign廣告運(yùn)作　Unit 5 Choosing Media選擇媒體　Unit 6 Details of all Advertisement廣告細(xì)節(jié)　Unit 7 Promotional Events促銷(xiāo)活動(dòng)　Unit 8 Preparing for a Trade Show準(zhǔn)備展會(huì)　Unit 9 Trade Shows展會(huì)現(xiàn)場(chǎng) 　Unit 10 Product Demonstrations產(chǎn)品展示　Unit 11 E-commerce電子商務(wù)　Unit 12 After-Sale Service售后服務(wù)Chapter 9 Customer Relationship Management 客戶(hù)關(guān)系管理　Unit 1 Complaints About Quality質(zhì)量投訴　Unit 2 Complaints About Short Quantity短重投訴　Unit 3 Dealing with Complaints處理投訴　Unit 4 Wrong Shipment錯(cuò)發(fā)貨物　Unit 5 Returning the Goods退貨　Unit 6 Claims索賠 　Unit 7 Arbitration訴諸仲裁　Unit 8 Public Relations公共關(guān)系 　Unit 9 Company Gifts公司紀(jì)念品Chapter 10 Contacting with Bank 與銀行業(yè)務(wù)　Unit 1 Opening an Account開(kāi)立賬戶(hù)　Unit 2 Inquiring About Interest Rates詢(xún)問(wèn)利率　Unit 3 Depositing and Withdrawing存款取錢(qián)　Unit 4 Closing an Account注銷(xiāo)賬戶(hù)　Unit 5 Cashing a Check支票兌現(xiàn)　Unit 6 The Rate of Exchange外匯匯率　Unit 7 Exchanging Money貨幣兌換　Unit 8 Credit Card信用卡　Unit 9 Reporting a Lost Passbook存折掛失　Unit 10 Investing in Stock Market投資股市Chapter 11 Business Trip 商務(wù)旅行　Unit 1 Daily Schedule日程安排　Unit 2 Passport and Visa護(hù)照簽證　Unit 3 Booking a Plane Ticket訂飛機(jī)票　Unit 4 Security Check安全檢查　Unit 5 On the Plane在飛機(jī)上　Unit 6 Transit轉(zhuǎn)機(jī)　Unit 7 Passing the Customs過(guò)海關(guān)　Unit 8 By Ship乘船　Unit 9 By Train乘火車(chē)　Unit 10 Asking the way問(wèn)路　Unit 11 By Bus乘公交車(chē)　Unit 12 By Subway乘地鐵　Unit 13 Taking a Taxi乘出租車(chē)　Unit 14 Reserving a Room訂房間　Unit 15 Checking in入住登記　Unit 16 Wake-up Call電話(huà)叫醒　Unit 17 Laundry送洗衣物　Unit 18 Maintenance維修服務(wù)　Unit 19 Bill Mistake賬單錯(cuò)誤　Unit 20 Checking out結(jié)賬退房　Unit 21 Booking a Table餐廳訂位　Unit 22 At the Restaurant在餐館　Unit 23 Sightseeing參觀(guān)游覽

章節(jié)摘錄

　　Reappearance Dialogs　　Give It a Whirl　　A: What can I do for you， Mr. Sun?　　B: I want to add something to the agenda.　　A: I cant do that without the general managers approval.　　B: But its really important. You can see that, cant you? I want to be sure it gets the attention it needs and the information I gave you is delivered to all the members with the meeting package.　　A: I agree its a relevant issue, but its not my call.　　B: OK. Ill talk it with Mr. Lee.　　Show Ones Capabilities　　A: Do you think we will spend more than twenty minutes in the opening?　　I think it should be pretty simple.　　B: It shouldnt take too long, but there will be a lot of seniors at the meeting. In the opening exercises it is protocol to spend a little time to recognize them. I reckon it should take about half an hour before we can even get to the minutes.　　A: Welt, at least the minutes shouldnt take too long to review. There shouldnt be a lot of active business left over from last meeting.　　B: True. After review and acceptance of the minutes, we have several committee reports. Old business wont take up too much time, but sometimes the committee delegates can be a little verbose.　　A: We can set a five minute report time with a three minute question and answer afterwards.　　B: Thats no good. Well loose control of the meeting if we open it up to questions too early.　　A: True. Well, impose an eight minute limit on the committee reports then, well save Q and A until right before closed session.　　B: Sounds good.　　情景再現(xiàn)　　小試牛刀增加議題　　A：需要我?guī)褪裁疵?，孫先生?　　B：我想在會(huì)議上再增加一些議題。　　A：沒(méi)有總經(jīng)理的同意我不能這么做。　　B：但是你應(yīng)該也看得出這很重要吧?我希望這個(gè)議題務(wù)必得到適當(dāng)?shù)年P(guān)注，我今天給你的東西也要放在會(huì)議的文件袋中，發(fā)給所有的與會(huì)人員?！　：我同意那很重要，但那不是由我做主?！　：好吧，我去和李先生談?！　〈笳股硎执_定會(huì)議議程　　A：你認(rèn)為我們開(kāi)幕式發(fā)言需要20多分鐘嗎?我認(rèn)為應(yīng)該非常簡(jiǎn)短?！　：是不應(yīng)該花太長(zhǎng)時(shí)間，但是會(huì)上有很多高層人士出席。開(kāi)幕式上，從禮節(jié)上講需要花點(diǎn)兒時(shí)間讓大家認(rèn)識(shí)一下他們。我計(jì)算過(guò)應(yīng)該需要半個(gè)小時(shí)左右才能進(jìn)入會(huì)議記錄環(huán)節(jié)?！　：那好吧，至少不要花太多時(shí)間評(píng)議會(huì)議記錄。上次會(huì)議之后應(yīng)該沒(méi)有留下太多的后續(xù)工作?！　：是這樣。在評(píng)議和接受會(huì)議記錄之后，我們還有幾份委員會(huì)的報(bào)告要看。遺留問(wèn)題不會(huì)占太多時(shí)間，但有時(shí)委員會(huì)代表會(huì)很?chē)傕??！　：我們可以設(shè)定報(bào)告時(shí)間為5分鐘，隨后是3分鐘的問(wèn)答時(shí)間?！　：這樣不好。如果我們會(huì)上過(guò)早讓大家提問(wèn)，我們會(huì)失控的?！　：確實(shí)如此。那我們給委員會(huì)報(bào)告限定8分鐘，這樣把問(wèn)答時(shí)間拖到會(huì)議結(jié)束之前?！　：這樣還不錯(cuò)。

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