酒店管理英語(yǔ)

內(nèi)容概要

為了響應(yīng)雙語(yǔ)教學(xué)的號(hào)召，培養(yǎng)復(fù)合型旅游管理人才，現(xiàn)根據(jù)近幾年國(guó)內(nèi)外專(zhuān)業(yè)書(shū)籍和期刊，針對(duì)旅游管理專(zhuān)業(yè)的學(xué)生及相關(guān)部門(mén)的培訓(xùn)編寫(xiě)了本書(shū)。本書(shū)介紹了當(dāng)今酒店管理的相關(guān)知識(shí)，主要涉及酒店管理的新觀念、新思路和新做法，酒店各主要部門(mén)的運(yùn)作流程、具體管理內(nèi)容。旨在幫助學(xué)生了解酒店管理和各環(huán)節(jié)，同時(shí)提高英語(yǔ)應(yīng)用能力，通過(guò)動(dòng)手實(shí)踐和運(yùn)用互聯(lián)網(wǎng)信息，更快地了解國(guó)際酒店業(yè)的發(fā)展動(dòng)向和有關(guān)的學(xué)術(shù)研究。

書(shū)籍目錄

CHAPTER 1 Introduction  1. Travel in History  2. The Transportation Revolution  3. About Hospitality IndustryCHAPTER 2 Service Makes Kifference  1. What Is Service?  2. Characteristics of Services  3. Strategic Planning  4. The Strategic Service Vision  5. Keys to Delivering Good ServiceCHAPTER 3 Understanding the World of Hotels  1. Hotel Industry  2. Hotel Guests  3. Hotel CategoriesCHAPTER 4 Hotel Organization  1. How Is a Hotel Organized?  2. Revenue Centers  3. Cost CentersCHAPTER 5 Managing and Leading Hospitality Enterrpises  1. A Manager's Job  2. The Importance of Leadership  Appendix Eight Managerial/Leadership RolesCHAPTER 6 Managing Human Resources  1. Labor Trends  2. Human Resources ProgramsCHAPTER 7 Marketing Hospitality  1. The Marketing Concept  2. Sales Management  3. Advertising  4. Public Relations  5. Sales PromotionCHAPTER 8 Hotel Contracts and Agreement  1. Development of Hotel Chains  2. Franchising Is Big Business  3. Why Management Companines Exist  4. Management Contracts  5. Joint Venture  6. Hotel ConsortiaCHAPTER 9 Cost Control  1. Costing Concept  2. The Impact of Cost Structure on ProfitabilityCHAPTER 10 Globa Competition and the Future  1. Long-term Tourism Growth Trends  2. Tourism Grwth in Asia and the Pacific  3. Technolgy and Automation  4. Tourism and the Environment  5. Mergers, Acquisitions, Cooperative ArragementsAppendix1Appendix2Reference Books

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