出版時間:2004-1 出版社:國防工業(yè)出版社 作者:姜全紅 頁數(shù):414 字?jǐn)?shù):258000
內(nèi)容概要
本書共分為18個單元,包括了在商務(wù)貿(mào)易談判實務(wù)中涉及到的貿(mào)易關(guān)系的建立、產(chǎn)品的推銷、詢盤與報盤、還盤、價格、折扣、傭金、代理、數(shù)量、包裝、裝運與交貨、運輸、保險、付款、商檢與仲裁、索賠、合同等各個方面的內(nèi)容。每個單元分為5個部分,分別為常用句式(Useful Sentences)、對話(Con versafions)、專業(yè)詞匯(Words andExpressions)、背景知識(Background lnformation)和補充信息(Supple mentallnformation)。 常用句式部分將該單元內(nèi)容所涉及到的較為常用的、重要的和特殊的句型都羅列了出來,使讀者在熟讀、熟記之后,能夠在商貿(mào)談判的實踐中進(jìn)行應(yīng)用。對話部分是對常用句型的綜合應(yīng)用。專業(yè)詞匯部分是重要術(shù)語的介紹,將相關(guān)的專業(yè)詞匯以英漢對照的形式給出,可以作為資料備查。背景知識部分以英漢對照的形式對各單元所涉及的內(nèi)容進(jìn)行了必要的背景知識介紹。補充信息部分增加了在談判中應(yīng)該注意的事項,以及世界上主要國家和地區(qū)的人們的談判特點及應(yīng)對的策略,從而使讀者可以在具體的談判實務(wù)中游刃有余。 本書可作為高等院校外貿(mào)英語專業(yè)的口語教材,也可作為非專業(yè)人員提高英語口語能力的常備書,還可以作為專業(yè)談判人員的參考手冊。
書籍目錄
Unit 1 貿(mào)易關(guān)系的建立 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 2 產(chǎn)品的推銷 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 3 詢盤與報盤 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 4 還盤 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 5 價格 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 6 折扣 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 7 傭金 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 8 代理 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 9 數(shù)量 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 10 包裝 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 11 裝運與交貨 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 12 運輸 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 13 保險 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 14 付款(I) Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 15 付款(II) Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 16 商檢與仲裁 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 17 索賠 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationUnit 18 合同 Part Ⅰ Useful Sentences Part Ⅱ Conversations Part Ⅲ Words and Phrases Part Ⅳ Background Information Part Ⅴ Suplemental InformationAppendix
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