商務英語函電

內容概要

　　為培養(yǎng)高職高專學生的職業(yè)能力和技能，本書遵循實用性、可操作性原則，結合外經貿業(yè)務的特點，選材力求實用、新穎。全書分為6個項目，共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業(yè)務關系；項目二介紹價格談判，包括詢盤、報盤、還盤和受盤；項目三介紹合同簽訂；項目四介紹付款方式；項目五介紹合同履行；項目六介紹后續(xù)管理，包括申訴與理賠，以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題，以幫助學生鞏固所學內容。本書最后還配有總復習題，以便讀者在完成本書學習后進行自我檢測?！　”緯峁╇娮诱n件、教學大綱、習題集及參考答案、模擬試卷等配套資料，索取方式參見“配套資料索取說明”，本書還有配套的精品課程網站，供讀者學習時參考。
　　本書適合高職高專商務英語專業(yè)、國際貿易專業(yè)、國際商務專業(yè)、涉外文秘專業(yè)等學生使用，也可供從事國際商事工作的人員參考使用。

書籍目錄

ProjectⅠ　Business Development　
Unit 1　Introduction to English Business Letter Writing　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 2　Establishing Business Relations　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
Project Ⅱ　Price Negotiation　
Unit 3　Enquiry　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Available the following Integrative DVD GPS　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 4　Offer　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 5　Counter-offer　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 6　Acceptance of Orders　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
Project Ⅲ Signing Contract　
Unit 7　Sales Confirmation　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
Project Ⅳ　Payment　
Unit 8　Terms of Payment　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 9　Letter of Credit　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
Project Ⅴ　Fulfillment of Contract　
Unit 10　Packing　
Knowledge Objective　
Skill Objective　
Warm up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 11　Shipment　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 12　Insurance　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
Project Ⅵ　Follow up Management　
Unit 13　Complaints and Claims　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Unit 14　Settlement of Dispute　
Knowledge Objective　
Skill Objective　
Warm up　
Business Situational Design　
Specimen Letter　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　
REVISION　
參考答案　
主要參考文獻　
配套資料索取說明　

編輯推薦

　　《21世紀高職高專財經類規(guī)劃教材：商務英語函電》具有以下特色：　　內容取材于近年來的真實商務信函，有一定趣味性；形式上角色扮演導入分析，練習多樣化；結構上重點突出、注重知識的鞏固?！　√峁╇娮诱n件、教學大綱、習題集及參考答案、模擬試卷等，索取方式參見“配套資料索取說明”，精品課程網站提供更多地教學支持。

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