商務(wù)溝通精要

出版時(shí)間:2012-1  出版社:人民郵電出版社  作者:瑪麗·埃倫·古費(fèi)  頁數(shù):560  
Tag標(biāo)簽:無  

內(nèi)容概要

  《商務(wù)溝通精要》(第7
版)是集權(quán)威的教科書、實(shí)用的工作手冊(cè)和自學(xué)的語法技能指南于一體的學(xué)習(xí)用書。本書基于最新出版的第7版英文版,在保留原版同時(shí),對(duì)重點(diǎn)和難點(diǎn)的段落、句子、生詞、術(shù)語進(jìn)行了中文翻譯及注釋。本書分為6
篇,共14
章,介紹了商務(wù)溝通的基礎(chǔ),重點(diǎn)講述了如何進(jìn)行諸如商務(wù)信函、電子郵件和備忘錄、勸說性信件、建議書和報(bào)告等商務(wù)寫作,同時(shí)也涵蓋了演講技巧、高科技應(yīng)用、就業(yè)溝通等內(nèi)容。本書內(nèi)容豐富、實(shí)用性強(qiáng),使讀者在語言研習(xí)和商務(wù)溝通技能提升方面均有所收獲。本書適合用作高等院校商貿(mào)類、經(jīng)濟(jì)類、管理類專業(yè)的全英語教學(xué)和雙語教學(xué)教材,也適合用作一般企業(yè)的培訓(xùn)教材,以及職場(chǎng)人士的自學(xué)參考用書。

作者簡(jiǎn)介

作者:(美國)瑪麗·埃倫·古費(fèi) (Guffey.M.E.) 譯者:唐健 等 注釋 解說詞:竇衛(wèi)霖

書籍目錄

第1篇 奠定溝通基礎(chǔ)
第1章 運(yùn)用溝通技巧 構(gòu)建成功事業(yè)
第2篇 寫作過程
第2章 商務(wù)信函寫作
第3章 提高寫作技巧
第4章 修改和校對(duì)商務(wù)信函
第3篇 工作中的信函來往
第5章電子郵件和備忘錄
第6章 采用直接策略的信函和表達(dá)有好的信函
第7章 勸說性信函
第8章 傳達(dá)消極信息的信函
第4篇 報(bào)告工作數(shù)據(jù)
第9章 非正式報(bào)告
第10章 建議書和正式報(bào)告
第5篇 演講和科技應(yīng)用技能
第11章 面對(duì)面、會(huì)議、電話和數(shù)字化溝通
第12章 有效而專業(yè)的演講和展示
第6篇 求職溝通
第13章 求職、簡(jiǎn)歷和求職信
第14章 招聘面試和后續(xù)信函

章節(jié)摘錄

版權(quán)頁:插圖:The eyes have been called the windows to the soul. Even if they don't reveal the soul, the eyes are often the best predictor of a speaker's true feelings. Most of us cannot look another person straight in the eyes and lie. As a result, in American cul-ture we tend to believe people who look directly at us. Sustained eye contact suggests trust and admiration; brief eye contact signals fear or stress.Good eye contact enables the message sender to see whether a receiver is paying attention, showing respect, re-sponding favorably, or feeling distress. From the receiver's viewpoint, good eye contact, in North American culture, re-veals the speaker's sincerity, confidence, and truthfulness.

編輯推薦

《商務(wù)溝通精要(雙語教學(xué)版)(第7版)》集權(quán)威的教科書、實(shí)用的工作手冊(cè)和自學(xué)的語法指南于一體。它將幫助你提升如何在當(dāng)今競(jìng)爭(zhēng)激烈的職場(chǎng)中與他人溝通的能力。作為精要版,本書在科技溝通、就業(yè)溝通以及商務(wù)專業(yè)技巧等方面將為讀者提供令人意想不到的巨大幫助!

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用戶評(píng)論 (總計(jì)4條)

 
 

  •   內(nèi)容很好很詳實(shí)
  •   大都是英文,一開始沒弄清楚,買回來看不懂,送人了。
  •   detailed and specific.worth a read.the book comprehensively conclude different forms of business communication.from letter to oral presentation.my favourite parts that the author includes1.unneccessary expressions that most of us are using without realising, for example, "grateful thanks, true facts" ,jargons,cliches(last but not least)etc. they ruin the precision and clarity of our writting and hence lower the efficiency.2.levels of diction. she gave examples on unprofessional and professional word choices. like"snag a contract, win a contract and secure a... contract).which helps a lot when we are struggling which word to use.3.examples analysis. she includes many model letters and emails and analyse whats the good and bad in them.*but the drawback maybe the shallow introduction on verbal communication. it lacks tangible approches like the written part. and the presentation skills introduced are not very attractive and new. but anyway, its a book on written work instead of presentation skills. so i am not being too fussy with it.overall, the book is excellent and guarantees an improvement in business writing. worth a read. 閱讀更多 ›
  •   Very good book.It tell us how to communiate clearly and efficiently in business.And improve my career greatly.thanks a lot.
 

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