實用商務英語綜合教程

內容概要

　　《工業(yè)和信息化高職高專“十二五”規(guī)劃教材：實用商務英語綜合教程（高級）》是套書的高級教材，本教材編寫了8個單元，以“項目引領、任務驅動”的形式編寫，每一個單元為一個項目，圍繞一個話題，內容涉及商務廣告、商務合作、商務溝通、商務談判、跨文化交際、國際金融、世貿組織及全球化等，每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法復習、案例分析和實用寫作7個模塊，并在各模塊中以任務的形式插入各種練習，全面培養(yǎng)學生聽、說、讀、寫、譯的能力。
　　《工業(yè)和信息化高職高?！笆濉币?guī)劃教材：實用商務英語綜合教程（高級）》可以作為高職高專商務英語專業(yè)、國際貿易專業(yè)、國際商務專業(yè)的專業(yè)英語教材使用，也適合作為高職高專財經(jīng)類院校英語課程的公共教材。

書籍目錄

Unit 1 Business Advertising
Listening & Speaking
Advertising New Products
Reading
Intensive Reading： How Marketers Target Kids
Fast Reading： The History of Advertising
Grammar & Usage
Nominal Clause 名詞性從句 16
Practical Writing
Letters of Introduction 介紹信
Unit 2 Business Cooperation
Listening & Speaking
Global Business Cooperation
Reading
Intensive Reading： Competition versus Cooperation
Fast Reading： Pan-Beibu Gulf Economic Co-operation Makes Common
Prosperity
Grammar & Usage
Direct Speech and Indirect Speech 直接引語和間接引語
Practical Writing
Letters of Inquiry 咨詢信
Unit 3 Business Communication
Listening & Speaking
Communication Skills
Reading
Intensive Reading： Why Good Communication Is Important to
Business
Fast Reading： Building Business Communication Bridges
Grammar & Usage
Attributive Clause 定語從句
Practical Writing
Letters of Apology 道歉信
Unit 4 Business Negotiation
Listening & Speaking
Negotiating Salaries &Prices
Reading
Intensive Reading： How to Succeed in a Business Negotiation
Fast Reading： Some Tips in Bargaining
Grammar & Usage
Adverbial Clause 狀語從句
Practical Writing
Letters of Thanks 感謝信
Unit 5 Intercultural Communication
Listening & Speaking
Entertaining a Foreign Client
Reading
Intensive Reading： Stumbling Blocks in Intercultural
Communication
Fast Reading： Improving Intercultural Communication
Grammar & Usage
Subjunctive Mood 虛擬語氣
Practical Writing 104
Congratulation Letters 祝賀信
Unit 6 International Finance
Listening & Speaking
Exchanging & International Financial Organizations
Reading
Intensive Reading： Some Basic Concepts about International
Finance
Fast Reading： International Monetary Relations
Grammar & Usage
Subject-Verb Concord 主謂一致
Practical Writing
Letters of Resignation 辭職信
Unit 7 World Trade Organization
Listening & Speaking
Impacts of WTO Entry
Reading
Intensive Reading： Principles of the WTO's Trading System
Fast Reading： Shanghai's WTO Affairs Consultation Center
Grammar & Usage
Stress Sentence Pattern 強調句型
Practical Writing
Manuals and Instructions 說明書
Unit 8 Globalization
Listening & Speaking
Impacts of Globalization
Reading
Intensive Reading： Is Globalization on the Retreat in 2011
Fast Reading： Land of the Rising Sushi
Grammar & Usage
Inversion 倒裝句
Practical Writing
Business Report 商務報告
Vocabulary

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