當(dāng)代商學(xué)概論

內(nèi)容概要

本書英文版作為國外最暢銷的同類教科書之一，一改傳統(tǒng)的商學(xué)導(dǎo)論(Introduction to Business)課程教材大而全的風(fēng)格，以概覽式的編寫方法，在300余頁的篇幅內(nèi)，以當(dāng)代的熱點問題為視角，通過11個專題，將如何創(chuàng)辦新企業(yè)、當(dāng)代關(guān)鍵的商業(yè)環(huán)境背景，以及企業(yè)的生產(chǎn)、營銷、財務(wù)、人力資源和信息系統(tǒng)等主要職能及活動一一作了清晰的闡述。本書除了對理論深入淺出地進(jìn)行了闡釋，還對生詞、術(shù)語進(jìn)行了中文翻譯、注釋，條理清晰、語言平實、通俗易懂?！　∽髡邔ike公司案例貫穿全書，此創(chuàng)造性的整合案例教學(xué)法加深了學(xué)生對企業(yè)職能及其相互關(guān)系的理解，這是本書區(qū)別于傳統(tǒng)商學(xué)導(dǎo)論教材的一大特色?！　”緯鴮樨斀?jīng)專業(yè)以外的大學(xué)生作為商務(wù)基礎(chǔ)知識學(xué)習(xí)而寫，也十分適用于作為英語專業(yè)應(yīng)用語言方向的雙語教材。    作者簡介：    Karen Collins is an associate professor in the College of Business and Economics at Lehigh University. Dr. Collins developed Lehigh's Introduction to Business course with assistance from an Accenture Faculty Fellowship for Excellence in Teaching. She has served as its coordinator and has taught sections of the course since its inception in 1997. Dr. Collins was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration (AACSB regional association of management education deans and program leaders) and also has received a number of teaching awards including the Deming Lewis Faculty Award for having the strongest influence on the ten-year graduating class, the Stabler Award for Excellence in Teaching for demonstrating superior ability in communicating knowledge to others, and the Coopers and Lybrand Excellence in Teaching and Learning Award given to faculty from four universities who demonstrated innovative teaching techniques. Karen Collins received her Ph.D from Virginia Tech in accounting with minors in organizational behavior and psychology. She has published in leading accounting and management journals such as Accounting, Organizations and Society, Accounting Horizons, and Journal of Vocational Behavior. Her research areas include stress, work/home conflict, and upward mobility of women. Dr. Collins is a CPA and practiced in public accounting in the small business area prior to starting her teaching career.

書籍目錄

Chapter 1　The Foundations of Business　企業(yè)基礎(chǔ)　Introducti on　　Nike　　　Introduction to Nike　　Getting Down to Business　　　Business Participants and Activities　　　External Forces That Influence Business Activities　　What Is Economics?　　　Resources: Inputs and Outputs　　　Economic Systems　　Types of Competition　　　Perfect Competition　　　Monopolistic Competition　　　Oligopoly　　　　Monopoly　　Measuring the Health of the Economy　　　Economic Goals　　　Economic Forecasting　　Government’s Role in Managing the Economy　　　Monetary Policy　　Fiscal Policy　　　Macroeconomics and Microeconomics　　Where We’re Headed　　Summary of Learning Objectives　　Chapter 2　The Challenges of Starting a Business　創(chuàng)辦企業(yè)的挑戰(zhàn)　What Is an Entrepreneur?　　　Why Become an Entrepreneur?　　　Distinguishing Entrepreneurs from Small Business Owners　　Importance of Small Business to the U.S. Economy　　　Job Creation　　　Innovation　　　Opportunities for Women and Minorities　　　How Small Businesses Help Large Businesses　　What Industries Are Small Businesses In?　　　Industries by Sector　　Should You Start a Business?　　　Advantages of Small Business Ownership　　　Disadvantages of Small Business Ownership　　Starting a Business　　　The Business Idea　　　Ownership Options　　The Business Plan　　　Sections of the Business Plan　　How to Succeed in Managing a Business　　Help from the SBA　34　　Why Do Businesses Fail?　　Where We’re Headed　　Summary of Learning Objectives　　Chapter 3　Business Ethics and Social Responsibility　商業(yè)倫理與社會責(zé)任　Misgoverning Corporations: An Overview　　　The Idea of Business Ethics　　　Why Study Ethics?　　The Individual Approach to Ethics　　　Addressing Ethical Dilemmas　　　Making Ethical Decisions　　　Identifying Ethical Issues　　　Refusing to Rationalize　　The Organizational Approach to Ethics　　　Tightening the Rules　　Corporate Social Responsibility　　　Owners　　　Employees　　　Customers　　　Communities　　　Stages of Corporate Responsibility　　　Here’s Your Salad—How About Fries?　Where We’re Headed　　Summary of Learning Objectives　Chapter 4　Managing for Business Success　成功經(jīng)營企業(yè)Chapter 5　Recruiting, Motivating, and Keeping Quality Employees　招募、激勵和培養(yǎng)高素質(zhì)員工Chapter 6　Developing and Producing Goods and Services　開發(fā)和制造優(yōu)質(zhì)產(chǎn)品與服務(wù)Chapter 7　Marketing: Providing Value to Customers　市場營銷：為客戶提供價值Chapter 8　Business in a Global Environment　全球化背景下的企業(yè)經(jīng)營Chapter 9　The Role of Accounting in Business　會計在企業(yè)中的作用Chapter 10　Managing Financial Resources　財務(wù)資源管理Chapter 11　Managing Information and Technology　信息技術(shù)管理 Appendix A　Introducing Your Business Plan　Appendix B　Estimating Sales　274Appendix C　Preparing Financial Reports with the Excel Template

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　　《當(dāng)代商學(xué)概論（雙語教學(xué)版）》專為非財經(jīng)專業(yè)的大學(xué)生作為商務(wù)基礎(chǔ)知識學(xué)習(xí)而寫，也十分適用于作為英語專業(yè)應(yīng)用評議方面的雙語教材。篇幅適中、概念清晰、語言簡練，以及創(chuàng)造性的整合案例教學(xué)法是《當(dāng)代商學(xué)概論》的突出特色，在美國、澳大利亞、新加坡和中國香港家和地區(qū)的許多高校，深受教師和學(xué)生的好評。

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