現(xiàn)代國際商務(wù)函電

內(nèi)容概要

　　本書從實用角度出發(fā)，重點介紹了企業(yè)在現(xiàn)代國際商務(wù)活動中與國外企業(yè)進行業(yè)務(wù)溝通時撰寫各類英文商務(wù)信函的方法與技巧，同時也介紹了一些最新的國際商務(wù)營銷知識及商務(wù)會話?！　袃?nèi)容涉及了國外市場調(diào)研分析、營銷策劃、企業(yè)經(jīng)營活動組織管理、客戶關(guān)系建立與管理、商務(wù)活動中的各類業(yè)務(wù)溝通、對外貿(mào)易業(yè)務(wù)中各環(huán)節(jié)的信函往來等內(nèi)容。特別是在外貿(mào)業(yè)務(wù)方面，本書內(nèi)容包含了客戶聯(lián)絡(luò)、交易磋商、報價還盤、簽訂合同、組織貨源、包裝儲運、報驗投保、國際結(jié)算、索賠理賠等各個環(huán)節(jié)里的大量實用性信函范例，企業(yè)可根據(jù)自身情況在實際業(yè)務(wù)中參考使用。除此之外，本書還收錄了招聘應(yīng)聘、推薦函、介紹信、邀請函、個人簡歷、賀喜致喪等各類特殊應(yīng)用文?！　”緯m用于高校國際貿(mào)易專業(yè)教學(xué)和企業(yè)相關(guān)人員的業(yè)務(wù)技能培訓(xùn)。

書籍目錄

Lesson One　商務(wù)信函基礎(chǔ) Basics Of Business LettersPart One：特點和原則 Features And PrinciplesPart Two：格式和結(jié)構(gòu) Format And Structure1. 一般商務(wù)信函格式 Format Of Ordinary Business Letters2. 傳真及電子郵件 Fax and E-mail3. 商務(wù)信函的結(jié)構(gòu) Layout of Business LettersLesson Two　國際市場營銷 International MarketingPart One：什么是市場營銷 Understanding MarketingPart Two：國際市場營銷基礎(chǔ) Basics Of International MarketingPart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Three　建立業(yè)務(wù)關(guān)系 Establishment Of Business RelationsPart One：業(yè)務(wù)溝通基礎(chǔ) Basics Of Business CommunicationPart Two：信函樣本 Some Specimen Letters1. 賣方向買方做自我介紹并希望建立業(yè)務(wù)關(guān)系 Seller is writing to the buyer， making a self-introduction in the hope of establishing business relations2. 出口商向國外客戶介紹并推銷產(chǎn)品 An exporter is writing to his foreign customer， introducing his product and trying to promote its sales3. 廠商致函國外進口商推銷自己的產(chǎn)品 A maker is writing to the foreign importer in order to promote the sales of his products4. 廠商介紹新軟件 The maker is introducing his new software5. 進口商的自我介紹 An importer is making a self-introduction6. 希望成為國外廠家的銷售代理 Hoping to be a sales agent of a foreign producer7. 進口商對貿(mào)易展覽會上的產(chǎn)品感興趣 An importer is showing his interest in some product displayed at a trade fair8. 尋找新的供貨商 Try to find a new supplier9. 經(jīng)人介紹后通過互聯(lián)網(wǎng)求購化工產(chǎn)品 To purchase some chemicals on the internet at sb’s introductionPart Three：介紹你的公司 Introduce Your CompanyPart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Four　詢盤與復(fù)盤 Inquiries And RepliesPart One：詢盤的要點 Key Points Of　InquiriesPart Two：信函樣本 Some Specimen Letters1. 購貨商看到廣告后去函索要價目表 A purchaser is asking for a price list after he saw the advertisement2. 買方向賣方詢購產(chǎn)品 A buyer is enquiring for some product to the seller3. 進口商接出口商來電函后詢價 An importer is replying to the exporter’s enquiry4. 進口商詢價并要求最優(yōu)惠條件 The importer is sending a request for best terms5. 進口商詢價并要求寄送樣品 The importer is making an enquiry and asking for some samples6. 回答客戶詢價，并提供具體交易條件 A reply to a customer， giving details of his terms and conditions7. 買方急需貨物，去函詢問交貨時間 The buyer is in urgent need of the cargo and enquires about the delivery timePart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Five　發(fā)盤與還盤 Offers And Counter OffersPart One：發(fā)盤要點 Key Points Of OffersPart Two：信函樣本 Some Specimen Letters1. 賣方根據(jù)購貨商詢價報出實盤 Sellers making an offer on the basis of an enquiry from the buyer2. 買方回函，要求調(diào)低價格 A reply from the buyer， requesting a lower price3. 賣方根據(jù)詢價對外報盤，并規(guī)定最低起訂數(shù)量 The seller is making an offer on a basis of an enquiry， stipulating a minimum order4. 憑樣成交方式下對外報盤，希望對方早下訂單 Making an offer under the condition of sales by samples， and hoping to receive an early order5. 致函對方，要求恢復(fù)業(yè)務(wù)關(guān)系并報價 Sending a letter to resume business relations6. 賣方報價并希望對方盡快復(fù)盤 An offer from a seller， hoping to receive an early reply7. 報價單 A price list8. 對對方報價的回盤 A reply to an offer9. 賣方因貨源緊張而不能報盤 Unable to make any offer because there is no stock10. 同意給對方有條件的價格折扣 Grant a discount on some conditions11. 買方拒絕賣方的報價 A buyer is rejecting a seller’s offer12. 明確拒絕對方的降價要求 A clear-cut rejection of a request for price reductionPart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Six　訂單和確認 Orders And AcknowledgmentsPart One：進出口中的價格術(shù)語 Price Terms Of Import And ExportPart Two：信函樣本 Some Specimen Letters1. 拒絕買方進一步降價的要求 Decling buyer’s request for fu-ther price reduction2. 一般訂貨 An ordinary order3. 試訂貨 A trial order4. 訂貨并要求對方迅速發(fā)貨 Sending an order， demanding a prompt delivery5. 續(xù)訂貨 A repeat order6. 零散訂貨 Separate orders7. 難以接受訂單并致歉 Unable to accept an order and apologize8. 接受訂單并希望保持長期業(yè)務(wù)關(guān)系 Accept an order and hope to maintain a long-standing business relationship9. 建議改為替代產(chǎn)品 Suggest a replacement10. 對對方訂單中的某些條件不能接受 A partial refusal of some terms in the orderPart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Seven　合同 ContractPart One：合同要點 Key Points Of A ContractPart Two：商業(yè)合同實例 Examples Of Business Contract1. 售貨單 A Sales Note2. 銷售合同 A Sales ContractPart Three：詞匯 New WordsPart Four：注釋與常用短語 Notes & Useful ExpressionsPart Five：練習(xí) ExercisesLesson Eight　信用證結(jié)算方式 Payment By L/CPart One：信用證的一般流程 The Basic Procedure Of L/CPart Two：信函樣本 Some Specimen Letters1. 貨物待裝并催開信用證 Urging the establishment of L/C with the cargo being ready for shipment2. 催證并提醒對方注意與合同條款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C3. 催促遲遲不到的信用證 Urging a belated L/C4. 通知對方信用證已經(jīng)收到 Acknowledge the receipt of L/C5. 出口商致函進口商要求修改信用證金額 An exporter is writing to an importer in request for an amendment of L/C amount6. 要求開證人展證 A request for an extension of the L/C7. 出口商要求開證人改證并允許貨物轉(zhuǎn)船 A request by the exporter for an amendment of L/C and the permission of transshipment8. 因出現(xiàn)特殊情況而要求對方修改信用證的交貨日期 A request for the amendment of L/C due to some special occurrences9. 開證人同意修改信用證 The opener agrees to amend his L/C10. 收到銀行改證函 Arrival of a banker誷 amendment of L/C11. 賣方致函買方，不同意對方提出的貨款托收條件 A seller is writing to his buyer， declining the newly proposed terms of payment on collection12. 要求暫緩付款 Defer a payment13. 通知對方辦理付款 Asking your customer to make payment14. 催促對方付款 Urging payment15. 開立信用證申請書 An application for the establishment of L/CPart Three：漫話信用證 A Talk About Problems Of L/CPart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Nine　貨物運輸 ShipmentPart One：貨物運輸?shù)囊c Key Points Of ShipmentPart Two：信函樣本 Some Specimen Letters1. 催裝 Urging shipment2. 用戶催促賣方盡快交貨 User urging delivery3. 出口商聲明對方不來證將取消裝運 Exporter wants to cancel the shipment unless the L/C arrives4. 因?qū)Ψ絹碜C不及時而要求延長交期 A request for an extension of the L/C due to a belated L/C5. 因發(fā)生不可抗力事故而要求推遲裝運 A request for an extension of the date of shipment due to force majeur6. 對海運貨物的運輸標志提出修改 A request for the modification of shipping marks7. 托運人洽租運輸工具 Shippers chartering a vessel8. 發(fā)貨人洽訂集裝箱 Shippers booking containers9. 托運人發(fā)出裝船通知 Shipper issues a shipping advice10. 對貨物單據(jù)的說明 An explanation of the shipping documents11. 探討新的交易條件 A discussion about new business terms12. 托運人指定貨運代理 A shipper is designating his shipping agent13. 出口商解釋遲裝原因 Exporter explains the reason of late shipmentPart Three：漫話物流 A Talk About LogisticsPart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Ten　投保 Covering InsurancePart One：保險基本知識 Basics Of InsurancePart Two：信函樣本 Some Specimen Letters1. 托運人向保險公司詢問有關(guān)投保事宜 The shipper is inquiring about the insurance coverage2. 保險公司回函樂意承保 A reply from the insurance company3. 進口商致函出口商要求投保T.P.N.D.險 The importer is proposing the coverage of T.P.N.D.4. 托運人接受保險公司的保險條件 The shipper agrees to the terms of the insurance company5. 客戶對雨季運輸提出特別保險要求 The client is demanding special insurance arrangements during the rainy season6. 保險公司同意承保并要求投保人支付保費 The insurance company agrees to cover and demands payment by the shipper7. 收貨人因貨物短量而向保險公司提出索賠 Shipper claiming against the insurer for a shortage8. 保險公司拒絕收貨人的索賠 Claims rejected by the insurance companyPart Three：詞匯 New WordsPart Four：注釋與常用短語 Notes & Useful ExpressionsPart Five：練習(xí) ExercisesLesson Eleven　商業(yè)糾紛的解決 Settlement Of Business DisputePart One：索賠的基本知識 Basic Ideas Of ClaimsPart Two：信函樣本 Some Specimen Letters1. 到貨后出現(xiàn)短量 Shortage was found on delivery2. 對質(zhì)量不滿意 Complaint about the quality3. 遲裝 A delay in shipment4. 對自行車的索賠 A claim on bicycles5. 對交貨延遲提出異議 Complaint about delay in delivery6. 對遲裝異議的答復(fù) A reply about late delivery7. 對貨物質(zhì)量缺陷提出異議 Complaint about quality defect8. 對貨損報告的答復(fù) A reply to a report of damage9. 對短量報告的答復(fù) A reply to a report of shortage10. 貨物運輸途中出現(xiàn)丟失 Cargo lost during the transit11. 對托運人的投訴做出理賠答復(fù) A reply to the complaint from the shipper12. 對包裝不妥造成內(nèi)裝物破碎提出索賠 Claims on the damage caused by inappropriate packing13. 對企業(yè)售后服務(wù)的投訴 Complaint about after-servicePart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Twelve　進出口手續(xù) Import And Export ProceduresPart One：進口手續(xù) Import ProceduresPart Two：出口手續(xù) Export ProceduresPart Three：營業(yè)簡介 Introduction Of Business OperationPart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Thirteen　公司間一般往來信函 Ordinary Inter-Company CorrespondencePart One：營業(yè)報告 Business ReportPart Two：信函樣本 Some Specimen Letters1. 介紹業(yè)務(wù)代表來華 Introduce a new representative to China2. 寄送介紹信 Send a letter of introduction3. 普通介紹信 An ordinary letter of introduction4. 對介紹信的回復(fù) A reply to a letter of introduction5. 邀請某人赴雞尾酒會 Invite somebody to a cocktails party6. 公司地址搬遷并通知客戶 Notify the customer of a change of premises7. 向客戶寄送小禮品 Send a small gift to your customer8. 新年賀喜 New year congratulations9. 訂飛機票 Booking air tickets10. 訂旅館房間 Booking hotel11. 申請簽證 Apply for a visa12. 公司招聘駐外業(yè)務(wù)員 Looking for salesman working abroad13. 婉拒應(yīng)聘者的應(yīng)聘要求 Reject an application for a job14. 應(yīng)聘函 A letter of application15. 宣布開辦新的業(yè)務(wù)分支機構(gòu) Announce the opening of a new branch16. 祝賀某人職位升遷 Congratulation for sb’s promotion17. 任命業(yè)務(wù)經(jīng)理 Appointing a business manager18. 生老病死的慰問 Letters expressing solicitude or condolence19. 道歉函 Making an apology20. 個人履歷 ResumesPart Three：對話 A DialoguePart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful ExpressionsPart Six：練習(xí) ExercisesLesson Fourteen　商業(yè)旅行和商業(yè)會議 Business Travel And Business MeetingPart One：學(xué)會籌劃一個會議 Learn To Plan A MeetingPart Two：對話 A DialoguePart Three：詞匯 New WordsPart Four：注釋與常用短語 Notes & Useful ExpressionsPart Five：練習(xí) ExercisesLesson Fifteen　以各種靈活方式做生意 Do Business In Many Different WaysPart One：商業(yè)代理 Business AgentPart Two：分銷和分銷商 Distribution And DistributorsPart Three：期貨交易和期貨市場 Futures Trading And Futures MarketPart Four：詞匯 New WordsPart Five：注釋與常用短語 Notes & Useful Expressions主要參考書目

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