商學導論

內容概要

在任何一個行業(yè)，無論從事何種工作，我們都會用到重要的商業(yè)理念。無論你是一位專業(yè)的運動員或是一位首席執(zhí)政官，亦或是一名記者，都需要擁有做出正確選擇和決定的能力、與他人友善合作的能力以及有效管理下屬的能力。馬杜拉的《商學導論》（第4版）介紹了商業(yè)活動中的一些核心概念，并結合實例剖析了如何將其更好地位應用于最恰當的商業(yè)決策中去。    本書為《商學導論》（第4版）配套使用的案例與練習，可幫助學習者做出正確的選擇和決定，有助于事業(yè)的成功。通過形象生動的案例分析，馬杜拉將重心放在了核心技能訓練上，包括決策的計劃與制定、團體合作、科技與溝通    在商務世界里，如何做出正確的決定，這一切將由你掌控！

書籍目錄

Chapter1 Motives and Function of a Business  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter2 Business Ethics and Social Responsibility  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter3 Assessing Economic Conditions  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter4 Assessing Global Conditions  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter5 Selecting a Form of Business Ownership  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter6 Entrepreneurship and Business Planning  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter7 Managing Effectively  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter8 Organizational Structure  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter9 Improving Productivity and Quality  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter10 Motivating Employees  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter11 Hiring Training and Evaluating Employees  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter12 Creating and Pricing Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter13 Distributing Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter14 Promoting Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter15 Accounting and Financial Analysis  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study Guide

編輯推薦

　　能否找到既能提高英語運用技能同時又能學到有關“Business”新知識的捷徑呢？答案是：選擇英語原版的“Business”課本。Jeff Madura的Introduction to Business自1997年進入我國大學課堂已有整整10年，頗受教師與學生歡迎。新推出的第4版，專業(yè)術語定義淺顯易懂、簡明達意，課文內容時新，案例典型豐富。　　楊祖憲 副教授——江南大學外語學院

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