商學(xué)導(dǎo)論

內(nèi)容概要

在任何一個(gè)行業(yè)，無(wú)論從事何種工作，我們都會(huì)用到重要的商業(yè)理念。無(wú)論你是一位專業(yè)的運(yùn)動(dòng)員或是一位首席執(zhí)政官，亦或是一名記者，都需要擁有做出正確選擇和決定的能力、與他人友善合作的能力以及有效管理下屬的能力。馬杜拉的《商學(xué)導(dǎo)論》（第4版）介紹了商業(yè)活動(dòng)中的一些核心概念，并結(jié)合實(shí)例剖析了如何將其更好地位應(yīng)用于最恰當(dāng)?shù)纳虡I(yè)決策中去。    本書為《商學(xué)導(dǎo)論》（第4版）配套使用的案例與練習(xí)，可幫助學(xué)習(xí)者做出正確的選擇和決定，有助于事業(yè)的成功。通過(guò)形象生動(dòng)的案例分析，馬杜拉將重心放在了核心技能訓(xùn)練上，包括決策的計(jì)劃與制定、團(tuán)體合作、科技與溝通    在商務(wù)世界里，如何做出正確的決定，這一切將由你掌控！

書籍目錄

Chapter1 Motives and Function of a Business  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter2 Business Ethics and Social Responsibility  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter3 Assessing Economic Conditions  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter4 Assessing Global Conditions  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter5 Selecting a Form of Business Ownership  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter6 Entrepreneurship and Business Planning  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter7 Managing Effectively  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter8 Organizational Structure  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter9 Improving Productivity and Quality  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter10 Motivating Employees  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter11 Hiring Training and Evaluating Employees  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter12 Creating and Pricing Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter13 Distributing Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter14 Promoting Products  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study GuideChapter15 Accounting and Financial Analysis  Investing in a Business  Internet Applications  Dell s Secret to Success  In-Text Study Guide

編輯推薦

　　能否找到既能提高英語(yǔ)運(yùn)用技能同時(shí)又能學(xué)到有關(guān)“Business”新知識(shí)的捷徑呢？答案是：選擇英語(yǔ)原版的“Business”課本。Jeff Madura的Introduction to Business自1997年進(jìn)入我國(guó)大學(xué)課堂已有整整10年，頗受教師與學(xué)生歡迎。新推出的第4版，專業(yè)術(shù)語(yǔ)定義淺顯易懂、簡(jiǎn)明達(dá)意，課文內(nèi)容時(shí)新，案例典型豐富?！　钭鎽?副教授——江南大學(xué)外語(yǔ)學(xué)院

圖書封面

圖書標(biāo)簽Tags

無(wú)

評(píng)論、評(píng)分、閱讀與下載

---

    商學(xué)導(dǎo)論 PDF格式下載

---