出版時(shí)間:2007-10 出版社:人民郵電出版社 作者:馬斯卡爾 頁數(shù):174
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內(nèi)容概要
本書是情境國際商務(wù)英語教學(xué)學(xué)生用書,用英文的形式寫了高等學(xué)校商務(wù)英語教學(xué)參考資料。以日常工作中的市場營銷、產(chǎn)品與服務(wù)、進(jìn)出口業(yè)務(wù)以及企業(yè)文化與商業(yè)倫理等精心選擇的專題為背景,著力培養(yǎng)學(xué)習(xí)者在實(shí)際工作中用英語進(jìn)行溝。
書籍目錄
MODULE 1 PERFORMANCE 1 Happiness at work 2 Motivation 3 Incentives 4 Work and leisure Business Scenario 1 Improving morale Review and Development 1-4MODULE 2 INNOVATION 5 Entrepreneurs 6 Creativity 7 Start-ups 8 Inventions Business Scenario 2 Pitching for finance Review and Development 5-8MODULE 3 PROMOTION 9 Kids as consumers 10 Selling yourself 11 Think global,act local 12 The grey market Business Scenario 3 Bolton Bikes Review and Development 9-12MODULE 4 INVESTMENT 13 The industry of industries 14 Something for nothing? 15 In search of new markets 16 Bollywood goes global Business Scenario 4 Seniorservices Review and Development 13-16MODULE 5 WRITING RESOURCE 17 Nice job 18 Getting the go ahead 19 Unhappy customers 20 Local partners Review and Development 17-20Business across CulturesGrammar overviewGlossary
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