工商導(dǎo)論

內(nèi)容概要

本書由國(guó)際知名學(xué)者加雷思·瓊斯編寫，在美國(guó)為大學(xué)本科“工商導(dǎo)論”課程的優(yōu)秀教材。此中國(guó)影印版可作為我國(guó)高校“工商導(dǎo)論”課程雙語(yǔ)教學(xué)的適用教材。全書分3編、共15章，全面闡述了企業(yè)的內(nèi)外部環(huán)境、組織結(jié)構(gòu)與決策方式、企業(yè)倫理與文化、信息技術(shù)與企業(yè)發(fā)展，以及營(yíng)銷與產(chǎn)品開發(fā)、銷售與顧客關(guān)系管理、運(yùn)營(yíng)與材料管理、人力資源管理、會(huì)計(jì)與財(cái)務(wù)管理等企業(yè)的主要活動(dòng)與職能，是一本篇幅適中的商學(xué)概論入門讀物?！? 本書的讀者對(duì)象為英語(yǔ)、經(jīng)濟(jì)學(xué)和工商管理等專業(yè)的大學(xué)本科學(xué)生。

作者簡(jiǎn)介

加雷思·瓊斯是美國(guó)Texas A&M University的管理學(xué)教授，國(guó)際知名管理學(xué)家。2005年被歐洲管理學(xué)會(huì)評(píng)為50位當(dāng)代活著的最偉大的管理學(xué)家之一。這本書秉承了加雷思·瓊斯一貫的寫作風(fēng)格：內(nèi)容豐富、新穎，文字簡(jiǎn)練、流暢。本書篇幅適中，案例豐富，尤其是其全球化視野難能可貴，對(duì)中國(guó)等亞洲國(guó)家的關(guān)注極具意義，是其他教材無可比擬的。

書籍目錄

PART ONE　The Environment of Business　CHAPTER ONE　　What Is Business?　CHAPTER Two　　The Evolution of Business　CHAPTER THREE　　Entrepreneurs, Managers, and Employees　CHAPTER FOUR　　Multinationals and the Global Environment of Business　CHAPTER FIVE　　Business Ethics and the Legal Environment of BusinessPART Two　The Human Side of Business　CHAPTER SIX　　Leadership, Influence, and Communication in Business　CHAPTER SEVEN　　Motivating and Managing People and Groups in Business Organizations　CHAPTER EIGHT　　The Structure and Culture of a Business OrganizationPART THREE　A Functional Approach to Business　CHAPTER NINE　　Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships　CHAPTER TEN　　Marketing and Product Development: Creating and Positioning Goods and Services　CHAPTER ELEVEN　　Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers　CHAPTER TWELVE　　Operations and Materials Management: Managing the Production and Flow of Goods and Services　CHAPTER THIRTEEN　　Human Resource Management: Acquiring and Building Employees' Skills and Capabilities　CHAPTER FOURTEEN　　Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit　CHAPTER FIFTEEN　　Finance: Balancing Risk and Return to Increase Profitability

圖書封面

圖書標(biāo)簽Tags

無

評(píng)論、評(píng)分、閱讀與下載

---

    工商導(dǎo)論 PDF格式下載

---