創(chuàng)辦新企業(yè)

內(nèi)容概要

　　本系列教材主要有以下幾個特點（1）教材種類豐富。本系列教材首批推出7本商務(wù)知識雙語教材，組成“英語專業(yè)工商管理雙語教學教材系列”，包括《管理》（Jeff Madura著）、《運營管理與創(chuàng)新》（David Needle著）、《市場營銷》（Louis Boone & David Kurtz著）、《會計與財務(wù)管理》（Jeff Madura著）、《人力資源管理》（Jeff Madura著）、《商業(yè)倫理與社會責任》（Jeff Madura著）以及《創(chuàng)辦新企業(yè)》（Jeff Madura著），國內(nèi)同類題材教材較少。（2）版本較新。本系列教材選摘自國外最新教材，內(nèi)容涵蓋了相應(yīng)學科的最新理念和最新的真實案例。（3）內(nèi)容規(guī)范、簡潔，語言難易得當，適合雙語教學。本系列教材簡要地概述各職能領(lǐng)域最重要的基本概念、基本原理和主要理論，在每本書后加入了這門學科的相關(guān)重要術(shù)語，并對術(shù)語的詞頭進行了中文釋義。　　對于商務(wù)英語類專業(yè)的雙語教學來說，該系列叢書內(nèi)容誠意略得當，語言準確流暢，是一套值得信賴的英語專業(yè)工商管理雙語教學的系列教材。希望此系列教材能夠豐富商務(wù)英語類專業(yè)的課程設(shè)置，滿足廣大師生的需求，同時也希望我國商務(wù)英語教育蓬勃發(fā)展！

書籍目錄

Part1 Selcting a Form of Business Ownership1 Sole ProprietorshipCharacteristics of Successful Sole ProprietorsAdvantages of a Sole ProprietorshipDisadvantages of a Sole PropietorshipDecision Making：Deciding on the Sole Proprietor Form of Business2 PartnershipAdvantages of a PartnershipDisadvantages of a PartnershipS-CorporationsLimited Liability Company（LLC）rtnersbip Form of Business3 CorporationHow Stockbolders Earn a RetuirnPrivate versus Public CorporationsAdvantages of a CorporationDisadvantages of a CorporationComparing Forms of Business OwnershipHow Business Ownership Can ChangeDecision Making：Deciding on the Corponation Form of Business4 How Ownership Can Affect Return and RiskImpact of Ownersbip on the Return on InvestmentImpact of Ownersbip on RiskCross Functional Teamwork：Sources of Risk across Business FunctionsDecision Making：Deciding Whether to Add Partners to Reduce Risk5 Obtaining Ownership of an Existing BusinessAssuming Ownership of a Family BusinessPurchasing an Existing BusinessFranchisingSelf-Scoring Exercise：Do You Have the Skills Necessary to Succeed in Business？……Part2 Entrepreneurship and Business Planning 6 Creating a New Business7 Assessing Market Conditions8 Developing a Competitive Advantage9 Developing the Business Plan10 Risk Management by EntrepreneursPart3 Creating and Pricing Products11 Background on Products12 Identifying Target Market13 Creating New Products14 Product Differentiation15 Additional Pricing DecisionsAnswers to In-Text Study GuideGlossary

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