出版時(shí)間:2007-1 出版社:人民郵電 作者:杰夫·馬杜拉 頁數(shù):114
內(nèi)容概要
本系列教材主要有以下幾個(gè)特點(diǎn):(1)教材種類豐富。本系列教材首批推出7本商務(wù)知識(shí)雙語教材,組成“英語專業(yè)工商管理雙語教學(xué)教材系列”,包括《管理》(Jeff Madura著)、《運(yùn)營(yíng)管理與創(chuàng)新》(David Needle著)、《市場(chǎng)營(yíng)銷》(Louis Boone & David Kurtz著)、《會(huì)計(jì)與財(cái)務(wù)管理》(Jeff Madura著)、《商業(yè)倫理與社會(huì)責(zé)任》(Jaff Madura著)以及《創(chuàng)辦新企業(yè)》(Jaff Madura著),國(guó)內(nèi)同類題材教材較少。(2)版本較新。本系列教材選摘自國(guó)外最新教材,內(nèi)容了相應(yīng)學(xué)科的最新理念和最新的真實(shí)案例。(3)內(nèi)容規(guī)范、簡(jiǎn)潔,語言難易得當(dāng),適合雙語教學(xué)。本系列教材簡(jiǎn)要地概述了各職能領(lǐng)域最重的要基本概念、基本原理和主要理論,在每本書后加入了這門學(xué)科的相關(guān)重要術(shù)語,并對(duì)術(shù)語的詞頭進(jìn)行了中文釋義。
書籍目錄
Career Prologue How to Make the Most of This Course How to Apply This Cuorse to Your Career How to Maximize Your Chances of Success in Your CareerPart1 Motivating Employees 1 The Value of Motivation 2 Theories on Motivation Hawthorne Studies Maslow’s Hierarchy of Needs Herzberg’s Job Satisfaction Study McGregor’s Theory X and Theory Y Theory Z Expectancy Self-Scoring Exercise:The Frazzle Factor Equity Thory Reinforcement Theory Motivational Gudelines Offered by Theories Decision Making:Determining How to Motiuate Employees 3 Motivating Disgruntled Employees Decision Making:Motiuating Disgruntlid Employees 4 How Firms Can Enhance Job Satesfaction and Motivation Adequate Compensation Program Cross Functional Teamwork:Spreding Motivation across Business Functions Job Security Flexible Work Schedule Employee Inuoluement Programs Self-Scoring Exercise:Are You and Empowered Employee? Smalll Business Suruey: Do Employees Want More Influence in Business Decisions? Firms That Achieue the Highest Job Satisfaction Leuel Global Business:Motivating Employees across Countries Decision Making:Increasing Job Satisfaction College Health Club:Motivating Employees at CHC Summary Key Terms Revies & Critical Thinking Questions Discussion Questions It’s Your Decision:Motivationg Employeesat CHC Investing in a Business Case:Using Motivation to Enhance Performance Video Case:Motivating Employees at Valassis Communmications,Inc Internet Applications Dell’s Secret to Success In-Text Study GuidePart2 Hiring,Training,and Evaluating EmployeesAnswers to In-Text Study GuideGlossary
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