現(xiàn)代國際商務

內(nèi)容概要

　　《現(xiàn)代國際商務(英文版.原書第7版)》是一本廣受歡迎的國際商務教材。全書詳細介紹了當代國際商務的各個方面，特別關注國際商務的戰(zhàn)略與結構以及公司各種功能的國際商務含義，既兼具綜合性，又有時新性。本書作者將許多主要的經(jīng)濟、貿(mào)易理論融入案例之中，來解釋發(fā)生在我們周圍的具體事例，使理論的意義更加明確，使讀者能領會國際商務理論的深層含義。
　　本書可用作國際經(jīng)濟與貿(mào)易、國際管理等專業(yè)的教材，也可以作為商務人士和企業(yè)中高層管理人士的參考用書。

作者簡介

作者:(美)查爾斯W.L.希爾、威廉·埃爾南德斯-雷克霍 譯者:曹海陵、劉萍查爾斯W.L.希爾(Charles W.L.Hill)  華盛頓大學商學院國際商務專業(yè)休斯M.布萊克研究室的教授。希爾教授于1983年在英國曼徹斯特理工大學(UMIST)獲得工業(yè)管理經(jīng)濟學博士學位。除了在華盛頓大學任職，他還兼職英國曼徹斯特理工大學、美國得克薩斯A&M大學及密歇根州立大學。    希爾教授在專業(yè)學術期刊上已發(fā)表文章40余篇，還出版了四部大學教科書：一部是關于戰(zhàn)略管理的，一部是關于經(jīng)營原則的，而另兩部是關于國際商務的，本書是其中之一。希爾教授還是幾家學術期刊編輯部的成員，曾在《管理評論學會》雜志做顧問編輯。    希爾教授在華盛頓大學講授MBA課程和EMBA課程，并在兩個課程上都獲得了教學優(yōu)秀獎。他還講授幾門定制的高層管理人員課程。他現(xiàn)與夫人及孩子住在西雅圖。埃爾南德斯-雷克霍(William Hemfindez-Requejo)在古巴的圣克拉拉出生，做過律師，在華盛頓喬治敦大學法學中心獲得國際法法學博士學位，專攻國際法。埃爾南德斯-雷克霍在加州大學歐文分校和好幾家教學、研究機構做兼職教授，講授MBA或法學院水平的全球商務、國際商務交易操作、貿(mào)易規(guī)則與WTO、全球談判、國際市場、國際策略聯(lián)盟以及合資企業(yè)方面的課程。另外，埃爾南德斯-雷克霍擔任自己的雷克霍咨詢公司的董事長及高級顧問，專門溝通國家間的貿(mào)易，起到橋梁的作用，推進國際商務。埃爾南德斯-雷克霍同時任職于多家獨立實體公司的董事會。    埃爾南德斯-雷克霍與約翰L．格雷厄姆合作，出版了《全球談判：最新規(guī)則》(Palgrave Macmillan，2008年出版)。本書是埃爾南德斯一雷克霍首次涉足大學教材的出版工作。他喜歡美食、旅游和詩歌。他現(xiàn)在與妻子瑪莎、兩個孩子居住在加利福尼亞州的爾灣。

書籍目錄

出版說明
導　　讀
作者簡介
前　　言
術語表
第一部分　簡介與綜述
第1章　全球化1
1.1　什么是全球化5
1.2　全球性機構的出現(xiàn)8
1.3　全球化的驅動者9
1.4　全球經(jīng)濟變化中的統(tǒng)計數(shù)據(jù)15
1.5　對全球化的爭議24
1.6　全球市場中的管理34
第二部分　國家間的差異
第2章　國家間政治經(jīng)濟體制的差異41
2.1　政治體制43
2.2　經(jīng)濟體制47
2.3　法律體制49
2.4　經(jīng)濟發(fā)展的決定因素54
2.5　轉型中的國家60
2.6　經(jīng)濟轉型的性質(zhì)63
2.7　變化中的政治經(jīng)濟的含義65
第3章　文化差異75
3.1　什么是文化78
3.2　社會結構81
3.3　語言87
3.4　教育88
3.5　文化與工作場所89
3.6　文化的變化91
第4章　國際商務中的道德問題101
4.1　國際商務中的道德問題103
4.2　道德兩難的困惑111
4.3　不道德行為的根源112
4.4　道德的哲學方法114
第三部分　跨境貿(mào)易與投資
第5章　國際貿(mào)易理論131
5.1　自由貿(mào)易概述133
5.2　重商主義135
5.3　絕對優(yōu)勢理論137
5.4　比較優(yōu)勢理論139
5.5　赫克歇爾－俄林理論147
5.6　產(chǎn)品生命周期理論149
5.7　新貿(mào)易理論152
5.8　國家競爭優(yōu)勢：波特的鉆石155
第6章　國際貿(mào)易中的政治經(jīng)濟173
6.1　貿(mào)易政策的工具175
6.2　政府干預的情況182
6.3　對自由貿(mào)易修正的情況190
6.4　全球貿(mào)易體系的發(fā)展191
第7章　外國直接投資211
7.1　世界經(jīng)濟中的外國直接投資213
7.2　世界經(jīng)濟中外國直接投資的理論219
7.3　政治上的意識形態(tài)與外國直接投資226
7.4　fdi所帶來的利益和成本229
7.5　政府政策工具與外國直接投資235
第8章　區(qū)域經(jīng)濟整合245
8.1　經(jīng)濟整合水平248
8.2　支持區(qū)域整合的理由250
8.3　反對區(qū)域整合的理由252
8.4　歐洲的區(qū)域經(jīng)濟整合252
8.5　美洲的區(qū)域經(jīng)濟整合263
8.6　其他地方的區(qū)域經(jīng)濟整合270
第四部分　全球貨幣體系
第9章　外匯市場279
9.1　外匯市場的功能281
9.2　外匯市場的性質(zhì)287
9.3　匯率決定的經(jīng)濟理論288
9.4　匯率預測298
9.5　貨幣可兌換性300
第10章　國際貨幣體系311
10.1　金本位制314
10.2　布雷頓森林體系316
10.3　固定匯率體系的瓦解318
10.4　浮動匯率體系320
10.5　固定匯率與浮動匯率324
10.6　實踐中的匯率體系326
10.7　國際貨幣基金組織對危機的管理328
第五部分　在全球市場競爭
第11章　國際商務戰(zhàn)略347
11.1　戰(zhàn)略與企業(yè)349
11.2　全球擴張、利潤率與利潤增長358
11.3　成本壓力和對當?shù)匦枨箜憫膲毫?65
11.4　戰(zhàn)略選擇369
11.5　戰(zhàn)略聯(lián)盟375
第12章　進入外國市場385
12.1　基本的進入決策387
12.2　進入模式392
12.3　選擇進入模式400
12.4　綠地投資或收購402
第13章　出口、進口和補償貿(mào)易411
13.1　出口的承諾與陷阱413
13.2　改進出口的業(yè)績415
13.3　出口與進口財務420
13.4　出口援助425
13.5　補償貿(mào)易427
第14章　全球生產(chǎn)、外包與物流435
14.1　戰(zhàn)略、生產(chǎn)與物流437
14.2　在哪里生產(chǎn)440
14.3　國外工廠的戰(zhàn)略角色447
14.4　向外尋找源頭生產(chǎn)：自制或外購決定449
14.5　協(xié)調(diào)全球供應鏈454
第15章　全球市場營銷和研發(fā)461
15.1　市場全球化與品牌463
15.2　市場劃分465
15.3　產(chǎn)品屬性467
15.4　分銷戰(zhàn)略469
15.5　溝通戰(zhàn)略473
15.6　定價戰(zhàn)略480
15.7　確定營銷方法組合483
15.8　新產(chǎn)品開發(fā)485
第16章　全球人力資源管理495
16.1　國際人力資源管理的戰(zhàn)略角色497
16.2　人員配備策略499
16.3　培訓與管理開發(fā)507
16.4　績效評估511
16.5　補償512
16.6　國際勞工關系515
注釋
part one introduction and overview
chapter one globalization1
opening case: the globalization of banco santander1
introduction3
what is globalization5
the globalization of markets5
the globalization of production6
the emergence of global institutions8
drivers of globalization9
declining trade and investment barriers10
the role of technological change12
the changing demographics of the global economy15
the changing world output and world trade picture16
the changing foreign direct investment picture17
the changing nature of the multinational enterprise20
the changing world order22
the global economy of the twenty-first
century23
the globalization debate24
antiglobalization protests24
globalization, jobs, and income27
globalization, labor policies, and the environment29
globalization and national sovereignty31
globalization and the world抯 poor32
managing in the global marketplace34
key terms36
summary36
critical thinking and discussion questions37
research task38
closing case: the globalization of real estate38
part two country differences
chapter two national differences in political economy41
opening case: turkey: model of equilibrium?41
introduction42
political systems43
collectivism and individualism43
democracy and totalitarianism46
economic systems47
market economy47
command economy48
mixed economy48
legal systems49
different legal systems49
differences in contract law50
property rights and corruption51
the protection of intellectual property52
product safety and product liability54
the determinants of economic
development54
differences in economic development54
broader conceptions of development: amartya sen56
political economy and economic progress56
geography, education, and economic development59
states in transition60
the spread of democracy60
the new world order and global terrorism61
the spread of market-based systems63
the nature of economic transformation63
deregulation63
privatization64
legal systems65
implications of changing political economy65
focus on managerial implications66
key terms70
summary70
critical thinking and discussion questions71
research task72
closing case: south africa after the world cup72
chapter three differences in culture75
opening case: doing business in russia 75
introduction77
what is culture?78
values and norms78
culture, society, and the nation-state79
the determinants of culture80
social structure81
individuals and groups81
social stratification83
language87
spoken language87
unspoken language88
education88
culture and the workplace89
cultural change91
focus on managerial implications93
key terms95
summary95
critical thinking and discussion questions96
research task96
closing case: anheuser-busch inbev: global versus local
culture97
chapter four ethics in international business101
opening case: bangladesh: minimum wages and working
conditions101
introduction102
ethical issues in international business103
employment practices103
human rights104
environmental pollution106
corruption108
moral obligations110
ethical dilemmas111
the roots of unethical behavior112
personal ethics112
decision-making processes113
organizational culture113
unrealistic performance expectations114
leadership114
philosophical approaches to ethics114
straw men115
utilitarian and kantian ethics117
rights theories119
justice theories120
focus on managerial implications121
key terms127
summary127
critical thinking and discussion questions128
research task129
part燭hree cross-border trade and investment
chapter five international trade theory131
opening case: brazilˇs global perspective131
introduction132
an overview of trade theory133
the benefits of trade133
the pattern of international trade134
trade theory and government policy135
mercantilism135
absolute advantage137
comparative advantage139
the gains from trade140
qualifications and assumptions142
extensions of the ricardian model143
heckscher-ohlin theory147
the leontief paradox148
the product life-cycle theory149
evaluating the product life-cycle theory150
new trade theory152
increasing product variety and reducing costs152
economics of scale, first mover advantages, and the pattern of
trade153
implications of new trade theory153
national competitive advantage: porter抯 diamond155
factor endowments157
demand conditions157
related and supporting industries157
firm strategy, structure, and rivalry159
evaluating porter抯 theory159
focus on managerial implications160
key terms162
summary163
critical thinking and discussion questions164
research task164
closing case: born global165
appendix a international trade and the balance of payments167
chapter six the political economy of international trade173
opening case: the global financial crisis, the wto, and the
g20173
introduction174
instruments of trade policy175
tariffs176
subsidies177
import quotas and voluntary export restraints178
local content requirements180
administrative policies180
antidumping policies181
the case for government intervention182
political arguments for intervention183
economic arguments for intervention188
the revised case for free trade190
retaliation and trade war190
domestic policies191
development of the world trading system191
from smith to the great depression192
1947?979: gatt, trade liberalization, and economic growth192
1980?993: protectionist trends193
the uruguay round and the world trade organization194
the future of the wto: unresolved issues and the doha
round198
focus on managerial implications204
key terms206
summary207
critical thinking and discussion
questions208
research task208
closing case: international slave
trade208
chapter seven foreign direct investment211
opening case: carrefour in india211
introduction212
foreign direct investment in the world economy213
trends in fdi213
the direction of fdi215
the source of fdi218
the form of fdi: acquisitions versus greenfield
investments219
theories of foreign direct investment219
why foreign direct investment?220
the pattern of foreign direct investment223
the eclectic paradigm224
political ideology and foreign direct investment226
the radical view226
the free market view227
pragmatic nationalism227
shifting ideology228
benefits and costs of fdi229
host-country benefits229
host-country costs232
home-country benefits234
home-country costs234
international trade theory and fdi235
government policy instruments and
fdi235
home-country policies235
host-country policies236
international institutions and the liberalization of fdi237
focus on managerial implications238
key terms240
summary241
critical thinking and discussion
questions241
research task242
closing case: foreign direct investment in africa242
chapter eight regional economic integration245
opening case: nafta and the trucking industry245
introduction246
levels of economic integration248
the case for regional integration250
the economic case for integration250
the political case for integration251
impediments to integration251
the case against regional integration252
regional economic integration in
europe252
evolution of the european union253
political structure of the european union253
the single european act256
the establishment of the euro259
enlargement of the european union262
regional economic integration in the americas263
the north american free trade agreement263
the andean community267
mercosur268
central american common market, cafta, and caricom269
free trade area of the americas269
regional economic integration
elsewhere270
association of southeast asian
nations270
asia-pacific economic cooperation271
regional trade blocs in africa271
focus on managerial implications272
key terms274
summary274
critical thinking and discussion
questions275
research task276
closing case: the european energy
market276
part four global money system
chapter nine the foreign exchange market279
opening case: chinese yuan and economic balance279
introduction280
the functions of the foreign exchange market281
currency conversion282
insuring against foreign exchange risk283
the nature of the foreign exchange
market287
economic theories of exchange rate determination288
prices and exchange rates289
interest rates and exchange rates295
investor psychology and bandwagon effects296
summary of exchange rate theories298
exchange rate forecasting298
the efficient market school298
the inefficient market school299
approaches to forecasting299
currency convertibility300
focus on managerial implications302
key terms306
summary306
critical thinking and discussion questions307
research task308
closing case: the yen and exports: japan's continued
recovery308
chapter ten the international monetary system311
opening case: macau and the macanese pataca311
introduction312
the gold standard314
mechanics of the gold standard314
strength of the gold standard315
the period between the wars, 1918?939315
the bretton woods system316
the role of the imf317
the role of the world bank318
the collapse of the fixed exchange rate system318
the floating exchange rate regime320
the jamaica agreement320
exchange rates since 1973320
fixed versus floating exchange rates324
the case for floating exchange rates324
the case for fixed exchange rates325
who is right?326
exchange rate regimes in practice326
pegged exchange rates327
currency boards328
crisis management by the imf328
financial crises in the post-bretton woods era329
mexican currency crisis of 1995330
the asian crisis331
evaluating the imf's policy prescriptions335
focus on managerial implications339
key terms342
summary342
critical thinking and discussion questions343
research task344
closing case: hungary's monetary crisis344
part five competing in a global marketplace
chapter eleven the strategy of international business347
opening case: axa347
introduction349
strategy and the firm349
value creation350
strategic positioning352
operations: the firm as a value chain353
organization: the implementation of strategy355
in sum: strategic fit357
global expansion, profitability, and profit growth358
expanding the market: leveraging products and competencies358
location economies359
experience effects361
leveraging subsidiary skills364
profitability and profit growth summary365
cost pressures and pressures for local responsiveness365
pressures for cost reductions366
pressures for local responsiveness366
choosing a strategy369
global standardization strategy370
localization strategy371
transnational strategy372
international strategy373
the evolution of strategy374
strategic alliances375
the advantages of strategic alliances376
the disadvantages of strategic alliances376
making alliances work377
key terms380
summary380
critical thinking and discussion questions381
research task382
closing case: renault-nissan-daimler: evolution of a strategic
alliance382
chapter twelve entering foreign markets385
opening case: the tata group: foreign entry strategies385
introduction386
basic entry decisions387
which foreign markets?387
timing of entry388
scale of entry and strategic commitments390
market entry summary391
entry modes392
exporting392
turnkey projects394
licensing395
franchising396
joint ventures397
wholly owned subsidiaries399
selecting an entry mode400
core competencies and entry mode401
pressures for cost reductions and entry mode401
greenfield venture or acquisition?402
pros and cons of acquisitions402
pros and cons of greenfield ventures405
making a choice405
key terms406
summary406
critical thinking and discussion questions407
research task408
closing case: intel in costa rica408
chapter thirteen exporting, importing, and countertrade411
opening case: coficab and tunisia411
introduction412
the promise and pitfalls of exporting413
improving export performance415
an international comparison415
information sources416
utilizing export management companies418
export strategy418
export and import financing420
lack of trust421
letter of credit422
draft423
bill of lading424
a typical international trade transaction424
export assistance425
export朓mport bank426
export credit insurance426
countertrade427
the incidence of countertrade427
types of countertrade428
the pros and cons of countertrade429
key terms430
summary430
critical thinking and discussion questions431
research task432
chapter fourteen global production,outsourcing, and
logistics435
opening case: embraer: "the azul skies" 435
introduction437
strategy, production, and logistics437
where to produce440
country factors440
technological factors442
product factors445
locating production facilities446
the strategic role of foreign factories447
outsourcing production: make-or-buy decisions449
the advantages of make450
the advantages of buy452
trade-offs453
strategic alliances with suppliers453
managing a global supply chain454
the role of just-in-time inventory454
the role of information technology and the internet455
key terms456
summary456
critical thinking and discussion questions457
research task458
closing case: reducing the cost of innovation458
chapter fifteen global marketing and r&d461
opening case: amore pacific's marketing goes global461
introduction462
the globalization of markets and brands463
market segmentation465
product attributes467
cultural differences467
economic development468
product and technical standards468
distribution strategy469
differences between countries469
choosing a distribution strategy472
communication strategy473
barriers to international communication473
push versus pull strategies475
global advertising477
pricing strategy480
price discrimination480
strategic pricing481
regulatory influences on prices482
configuring the marketing mix483
new-product development485
the location of r&d486
integrating r&d, marketing, and production487
cross-functional teams488
building global r&d capabilities489
key terms490
summary490
critical thinking and discussion questions491
research task492
closing case: apple and the global iphone and ipad492
chapter sixteen global human resource management495
opening case: chemical engineers and global hrm495
introduction496
the strategic role of international hrm497
staffing policy499
types of staffing policy499
expatriate managers503
the global mind-set506
training and management development507
training for expatriate managers508
repatriation of expatriates509
management development and strategy510
performance appraisal511
performance appraisal problems511
guidelines for performance appraisal511
compensation512
national differences in compensation512
expatriate pay513
international labor relations515
the concerns of organized labor516
the strategy of organized labor516
approaches to labor relations517
key terms518
summary518
critical thinking and discussion
questions519
research task

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