出版時間:2012-12 出版社:機械工業(yè)出版社 作者:王爽 頁數(shù):264 字數(shù):400000
內(nèi)容概要
即點即讀,跟老外學地道純正發(fā)音?! D文并茂,隨電腦說正確流暢英語。
書籍目錄
叢書序
Chapter 1 Business Communication商務交際
Unit 1 Meeting the Clients接待客戶
1 Meeting at the Airport機場接人
2 Luggage Claiming 提取行李
3 Luggage Inspection開箱檢查
4 Heading for the Hotel前往酒店
5 Checking in登記入住
6 Room Service客房服務
7 Room Change更換房間
8 Checking out結賬退房
Unit 2 Entertaining the Clients宴請客戶
9 Banquet Arrangement安排宴會
10 Banquet Invitation宴會邀請
11 Seats Arrangement安排就座
12 Banquet Address宴會致辭
13 Talking during the Banquet席間交談
14 Drinking a Toast祝酒
15 Appreciation for Entertainment感謝宴請
Unit 3 Visiting the Company參觀公司
16 Scheduling 行程安排
17 Showing Around帶領參觀
18 Introducing the Company公司簡介
19 Introducing the Staff員工介紹
20 Introducing the Factory工廠簡介
21 Visiting the Workshop參觀車間
22 Running State運行狀況
23 Production Capacity生產(chǎn)能力
24 Quality Control質(zhì)量控制
25 Product Safety產(chǎn)品安全
26 Visiting the Showroom參觀樣品間
Unit 4 Having a Sightseeing with the Clients陪同觀光
27 Trip Planning出游計劃
28 Taking the Sightseeing Coach搭觀光巴士
29 Renting a Car for the Trip租車出行
30 Taking Pictures拍照留念
31 Buying Souveniors購買紀念品
Unit 5 Seeing the Clients off 臨行送別
32 Inquiring the Air Tickets查詢機票
33 Air Tickets Reservation預訂機票
34 Confirming the Tickets確認機票
35 Air Tickets Changing改簽機票
36 Sending Gifts贈送禮物
37 Saying Goodbye to Each Other相互道別
Chapter 2 Business Meetings商務會議
Unit 1 The Process of a Meeting會議流程
38 Preparation of the Meeting會前準備
39 Meeting Notice會議通知
40 Meeting Rules會議規(guī)則
41 Meeting Opening會議開始
42 Making a Statement 發(fā)言
43 Giving Opinions提出意見
44 Objection表示反對
45 Support表示贊成
46 Integrating Different Opinions整合意見
47 Making a Decision by Vote選舉表決
48 Having a Break會間休息
49 Drawing a Conclusion會議總結
Chapter 3 Business Negotiation商務談判
Unit 1 Technology Negotiation技術談判
50 Technical Cooperation技術合作
51 Technology Import技術引進
52 Technology Transfer技術轉(zhuǎn)讓
Unit 2 Patent Negotiation專利談判
53 Patent Applying專利申請
54 Patent Transfer專利轉(zhuǎn)讓
Unit 3 Agency Negotiation代理談判
55 Looking for Agents物色代理
56 Agent Applying 申請代理
57 Declining Agent Applying拒絕代理申請
58 Accepting Agent Applying接受代理申請
59 Agency Commission代理傭金
60 Agency Agreement代理協(xié)議
61 Agent Agreement Extension續(xù)約代理
Unit 4 Tendering and Bidding 招標投標
62 Calling for Tenders招標
63 Tendering 投標
Unit 5 Joint Venture合資合作
64 Investment Environment投資環(huán)境
65 Investment Interest投資興趣
66 Investment Risk投資風險
67 Investment Policy投資政策
68 Forms of Joint Venture合資形式
69 Operating Management經(jīng)營管理
Unit 6 Financing 資金籌措
70 Working Capital Loans流動資金貸款
71 Fixed Assets Loans固定資產(chǎn)貸款
72 Special Loans專項貸款
73 Issuing Bonds Overseas發(fā)行海外債券
Unit 7 Enterprises Reorganization企業(yè)重組
74 Win-win Strategy雙贏戰(zhàn)略
75 Merger and Acquisition兼并收購
76 Interior Reorganization內(nèi)部重組
Chapter 4 Marketing Management市場營銷
Unit 1 Market Research市場調(diào)研
77 Market Survey市場調(diào)查
78 State Analysis勢態(tài)分析
79 Market Positioning市場定位
80 Share of the Market市場份額
Unit 2 Marketing Strategy 營銷策略
81 Marketing Objectives營銷目標
82 Seizing the Market搶占市場
83 Price Strategy價格策略
84 Production Strategy產(chǎn)品策略
85 Door-to-Door Selling上門推銷
86 Promotion in Shopping Mall商場促銷
87 Auction拍賣會
88 News Conference 新聞發(fā)布會
89 Performances for Public Welfare公益表演
Unit 3 Advertising 廣告宣傳
90 Advertising Design廣告設計
91 Implementation Plan實施計劃
92 Advertising Effect廣告效應
93 Magazine Advertising雜志廣告
94 Television Advertising電視廣告
95 Online Advertising網(wǎng)絡廣告
96 Outdoor Advertising 戶外廣告
Unit 4 Production Recommending 產(chǎn)品推介
97 Production Exhibition產(chǎn)品展銷
98 Recommending Products產(chǎn)品推薦
99 Production Presentation產(chǎn)品介紹
100 Analyzing Selling Points賣點分析
Unit 5 After-sale Service售后服務
101 Handling with Goods Rejected處理退貨
102 Exchanging Goods處理換貨
103 Repairing for Free免費維修
104 On-site Repair上門維修
105 Dealing with Complaint處理投訴
106 Calling for Feedback回訪客戶
Chapter 5 Foreign Trade Practice外貿(mào)實務
Unit 1 Building Business Relationship建立貿(mào)易關系
107 Range of Products產(chǎn)品范圍
108 Credit Position資信情況
109 Development Objectives發(fā)展目標
Unit 2 Inquiry and Offer詢盤報盤
110 Inquiring Prices 詢問價格
111 Inquiring Discount詢問折扣
112 Inquiring Commission詢問傭金
113 Non-firm Offer報虛盤
114 Firm Offer報實盤
Unit 3 Price Negotiation磋商價格
115 Compromise 折中讓步
116 Quantity Discount數(shù)量折扣
117 Refusing to Cut the Price拒絕降價
Unit 4 Placing an Order for Goods訂貨
118 Quality Requirement質(zhì)量要求
119 Asking for Samples索取樣品
120 Placing a Trial Order試訂
121 Placing an Order 下訂單
122 Cutting the Order削減訂單
123 Cancelling the Order取消訂單
Unit 5 Payment Terms付款方式
124 Collection on Documents跟單托收
125 Clean Collection光票托收
126 Installments分期付款
127 Letter of Credit信用證付款
128 Opening an L/C 開立信用證
129 Amending the L/C修改信用證
Unit 6 Packing包裝
130 Packing Requirement包裝要求
131 Packing Cost包裝費用
Unit 7 Shipment裝運
132 Load and Transport裝運方式
133 Date of Shipping裝船期限
134 Unloading 卸貨問題
135 Delivery交貨問題
Unit 8 Commodity Insurance商品保險
136 Insurance Consulting保險咨詢
137 Rate of Premium保險費率
138 Insurance Negotiation保險辦理協(xié)商
139 Insurance Purchase購買保險
Unit 9 Customs Clearance報關通關
140 Commodity Declaration商品報檢
141 Inspection Procedure商檢程序
142 Inspection Certificate商檢證明
143 Formalities for Customs Clearance通關手續(xù)
Unit 10 Contract Negotiation合同談判
144 Contract Discussion商定合同
145 Amendment of Contract修改合同
146 Signing the Contract簽訂合同
Unit 11 Claims and Settlements索賠與理賠
147 Goods Shortage貨物短缺
148 Goods Breakage貨物破損
149 Delay in Delivery 交貨延遲
150 Disputes on Insurance保險糾紛
151 Lodging Claims提出索賠
152 Claim Indemnity Negotiation索賠談判
153 Accepting Claim Indemnity同意索賠
154 Resorting to Arbitration訴諸仲裁
Unit 12 Trade Types貿(mào)易類型
155 Processing Trade 加工貿(mào)易
156 Assembling Trade裝配貿(mào)易
157 Compensation Trade補償貿(mào)易
158 Consignment Trade寄售貿(mào)易
159 Barter Trade易貨貿(mào)易
Chapter 6 Workplace and Career職業(yè)生涯
Unit 1 Recruitment員工招聘
160 Self-introduction自我介紹
161 Reasons for Leaving離職原因
162 Salary Expectation期望薪水
163 Welfare Policy福利要求
164 Accepting the Job Offer接受工作
165 Job Negotiation洽談入職
166 Applying for a Secretary應聘秘書
167 Applying for a Hotel Staff應聘酒店服務人員
168 Applying for a Manager Assistant應聘經(jīng)理助理
169 Applying for Trading Staff應聘貿(mào)易業(yè)務員
170 Applying for a Salesman應聘銷售人員
171 Applying for Bank Staff應聘銀行職員
Unit 2 Getting along with Colleagues同事相處
172 Greeting Colleagues問候同事
173 Having Lunch Together邀約午餐
174 Shopping Together一起購物
175 Burning the Mid-night Oil熬夜加班
176 Covering for Somebody請人代班
177 Borrowing and Returning借還物品
178 Answering the Phone for Others代接電話
179 Asking for Help請求幫助
180 Asking for Opinions征求意見
181 Teamwork團隊合作
182 Having Conflicts產(chǎn)生沖突
183 Handling with Conflicts化解矛盾
184 Celebrating Birthday祝賀生日
185 Celebrating Promotion慶祝升遷
186 Romantic Relationships at Work職場戀愛
Unit 3 Communicating with Managers上下溝通
187 Assigning Work分配工作
188 Progress Reporting匯報工作
189 Praising the Employee夸獎員工
190 Giving Suggestion提出建議
191 Appreciating Your Boss贊賞上司
192 Explaining Faults解釋失誤
193 Releasing Complaint發(fā)泄不滿
194 Applying for Annual Leave申請休假
195 Asking for Job Transfer要求調(diào)動
196 Asking for Promotion要求升遷
197 Asking for Raise要求加薪
198 Applying for Resignation申請辭職
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