商務(wù)英語(yǔ)基礎(chǔ)教程

內(nèi)容概要

　　本書的編寫本著“以應(yīng)用為目的、以實(shí)用為主、以夠用為度”的思想，以服務(wù)為宗旨，以就業(yè)為導(dǎo)向，將英語(yǔ)語(yǔ)言能力的培養(yǎng)和商務(wù)知識(shí)學(xué)習(xí)緊密聯(lián)系在一起。內(nèi)容涉及商務(wù)禮儀、商務(wù)關(guān)系的建立、公司和產(chǎn)品的介紹、價(jià)格談判、處理投訴

書籍目錄

目錄
前言
Compulsory Part
Unit One Business Etiquette
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Two Establishment and Development of Business
Relations
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Three Companies / Factories and Products
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Four Price Negotiation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Five Complaints / Claims and Settlement
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Optional Part
Unit Six At the Store
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Seven At the Supermarket
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eight At the Trade Fair
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Nine The Creation of Marketing
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Ten E-Payment in E-Commerce
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eleven Logistics Operation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
附錄
附錄A 練習(xí)答案及參考譯文
附錄B 貿(mào)易術(shù)語(yǔ)中英文對(duì)照表
參考文獻(xiàn)

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