外貿(mào)英語函電實(shí)訓(xùn)教程

內(nèi)容概要

在經(jīng)濟(jì)全球化大背景下，國際貿(mào)易或?qū)ν赓Q(mào)易無疑是國家經(jīng)濟(jì)的重要支柱產(chǎn)業(yè)之一，因而需要相當(dāng)數(shù)量既通曉專業(yè)知識又掌握業(yè)務(wù)技能的從業(yè)人員，而高等職業(yè)教育正是孕育此類專業(yè)人才的一片沃土，其任務(wù)驅(qū)動(dòng)所倡導(dǎo)的“學(xué)中做，做中學(xué)”的教學(xué)理念和理實(shí)一體化的教學(xué)組織旨在培養(yǎng)高素質(zhì)技能型應(yīng)用人才。另外，根據(jù)對就業(yè)崗位群的調(diào)研與分析，國際商務(wù)專業(yè)和商務(wù)英語專業(yè)的畢業(yè)生是國際貿(mào)易和對外貿(mào)易從業(yè)人員的中堅(jiān)力量，而“外貿(mào)英語函電實(shí)訓(xùn)”則是其必修的專業(yè)基礎(chǔ)課之一。
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本書根據(jù)高職高專國際商務(wù)專業(yè)與商務(wù)英語專業(yè)學(xué)生的就業(yè)崗位群和實(shí)際需求，基于市場調(diào)研、相關(guān)資訊以及教師本人多年的教學(xué)經(jīng)驗(yàn)，圍繞國際貿(mào)易和對外貿(mào)易的主要業(yè)務(wù)流程，精心安排教學(xué)內(nèi)容，以任務(wù)驅(qū)動(dòng)為指導(dǎo)，精心設(shè)計(jì)了9大教學(xué)模塊，既強(qiáng)調(diào)商務(wù)英文信函的基本格式與寫作要求，又突出國際貿(mào)易和對外貿(mào)易的主要業(yè)務(wù)往來中各類英文書信的規(guī)范寫作技巧與關(guān)鍵詞匯；從教學(xué)目標(biāo)到模塊簡介、從范文釋義到模擬練習(xí)，處處體現(xiàn)適用性與實(shí)操性，以強(qiáng)化學(xué)生對基本貿(mào)易知識、關(guān)鍵專業(yè)同匯、英文寫作技巧的掌握；同時(shí)倡導(dǎo)課堂精講多練，通過諸多題型的模擬訓(xùn)練讓學(xué)生在“學(xué)中做、做中學(xué)”，訓(xùn)練學(xué)生以英語形式規(guī)范寫作相關(guān)信函的技能，旨在提高相關(guān)專業(yè)的學(xué)生在外貿(mào)英語函電的讀、寫、譯等方面的實(shí)用技能，以利其后續(xù)課程的學(xué)習(xí)和未來就業(yè)之需。
 在本書編寫過程中，編者參考了許多相關(guān)書籍，在此向這些書籍的作者表示衷心的感謝!
 由于編者水平有限，書中疏漏之處在所難免，懇請廣大讀者批評指正。

書籍目錄

Module 1 Basic Knowledge of Business Letter Writing
　1.1 Functions of Business Letters
　1.2 Forms of Business Letters
　　1.2.1 Full Block Form :
　　1.2.2 Modified Block Form with Indented Style
　　1.2.3 Modified Block Form
　　1.2.4 Simplified Form
　1.3 The Structure of Business Letters
　　1.3.1 Parts of a Business Letter
　　1.3.2 The Ways of Writing All the Above Parts
　　1.3.3 Addressing Envelopes
　1.4 Writing Principles and Language Features of Business
Letters
Module 2 Establishing Business Relations
　2.1 How to Establish Business Relations
　2.2 How to Write a Letter for Establishing Business
　2.3 Specimens of Aiming at Establishing Business
Relations
Module 3 Enquiries and Replies : -
　3.1 Guidelines for Writing Enquiry Letters
　3.2 Forms of Enquiries
　3.3 Specimens of Enquiries and Replies
Module 4 Sales Letters, Firm Offers and Counter-offers
　4. 1 Sales Letters
　　4.1.1 The Purpose of Writing Sales Letters
　　4.1.2 Two Functions of a Sales Letter
　　4.1.3 The Principles of Writing a Sales Letter --
A1DA
　　4.1.4 A Specimen of a Sales Letter
　4.2 Firm Offer & Counter-offer
　　4.2.1 Firm Offer and Non-finn Offer
　　4.2.2 Counter-offer
　　4.2.3 Specimens of Firm Offers and Counter-offers
Module 5 Orders
　5.1 Orders
　　5.1.1 Format of an Order
　　5.1.2 Specimen of Orders
　5.2 Acknowledgements
　　5.2.1 Forms of Acknowledgements
　　5.2.2 Specimens of Acknowledgements
 5.3 Specimen of a Sales Contract / Confirmation or
Purchase Contract / Confirmation
Module 6 Packing
 6.1 Factors Which influence the Nature of
Packing
 6.2 Functions of Packing
 6.3 How to Write a Letter on Packing
 6.4 Specimens of Packing
Module 7 Terms of Payment
　7.1 Three Main Methods of Payment
 7.2 The Time of Opening an L/C
 7.3 Specimens of Letter of Credit
Module 8 Transport and Insurance
 8.1 Transport
　　8.1.1 writing Purpose
　　8.1.2 The Structure and Content of a Letter on
Transport
　　8.1.3 Specimens of Transport
 8.2 Insurance
　　8.2.1 Necessities of Insurance in International Trade
　　8.2.2 Functions of Insurance
　　8.2.3 Various Kinds of Risks
　　8.2.4 The Structure and Content of a Letter on
Insurance
　　8.2.5 Specimens of Insurance
Module 9 Complaints and Claims
　9.1 Complaint
　　9.1.1 How to Write a Complaint Letter
　　9.1.2 How to Write Reply to a Complaint Letter
　　9.1.3 Specimens of Complaints
 9.2 Claim
　　9.2.1 How to Write a Claim Letter
　　9.2.2 How to Reply to Claims
　　9.2.3 Specimens of Claims
實(shí)訓(xùn)項(xiàng)目參考答案
參考文獻(xiàn)

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