商務(wù)英語函電技能訓(xùn)練

內(nèi)容概要

　　本書根據(jù)高等職業(yè)教育的培養(yǎng)目標(biāo)，按照外貿(mào)崗位群的工作任務(wù)和職業(yè)能力分析而編寫，是理論教學(xué)用書《商務(wù)英語函電》（普通高等教育“十一五”國家級規(guī)劃教材，書號為ISBN978-7-111-21921-7）的配套實(shí)踐教學(xué)用書。本教材旨在指導(dǎo)學(xué)生開展有效的實(shí)訓(xùn)，著重訓(xùn)練學(xué)生在國際商務(wù)活動(dòng)中與外商進(jìn)行書面溝通的能力，以培養(yǎng)學(xué)生的職業(yè)核心能力。教材以商務(wù)活動(dòng)及貿(mào)易來往為主線設(shè)計(jì)內(nèi)容，涉及建立業(yè)務(wù)關(guān)系、詢盤、報(bào)盤、還盤、接受、簽訂合同、寄送形式發(fā)票、促銷、付款方式、包裝、保險(xiǎn)、裝運(yùn)、投訴和索賠等業(yè)務(wù)活動(dòng)。本教材可作為高職高專院校外貿(mào)、商務(wù)英語、金融、經(jīng)濟(jì)管理等專業(yè)教學(xué)用書。本教材可與《商務(wù)英語函電》配套使用，也可單獨(dú)使用。

書籍目錄

前言Chapter 1 Layout of a Business LetterObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 2 Establishing Business RelationsObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 3 Business NegotiationObjectives of TrainingPart 1 Enquiry and OfferProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of TrainingPart 2 Counte卜0什er and AcceptanceProbable Working EnvironmentTraining GuidelinesSpecimen LetterSummary of Training
Chapter 4 Sending ProfOrma InvoiceObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterSpecimen Proforma InvoiceTrainingSummary of Training
Chapter 5 Signing a ContractObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen Contract&LetterTrainingSummary of Training
Chapter 6 Modes of Modern CommunicationObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen FaxTrainingProbable Working EnvironmentTraining GuidelinesSpecimen EmailTrainingSummary of Training
Chapter 7 Sales PromotionObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 8 Terms of PaymentObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingPart 1 PaymentPart 2 Urging Establishment of L／CPart 3 L／C Amendment and Extension
Chapter 9 PackingObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 10 lnsuranceObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 11 ShipmentObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training
Chapter 12 Complaints&ClaimsObjectives of TrainingProbable Working EnvironmentTraining GuidelinesSpecimen LetterTrainingSummary of Training參考文獻(xiàn)

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