商務(wù)英語(yǔ)函電

前言

　　隨著中國(guó)正式加入WTO ，國(guó)際經(jīng)濟(jì)貿(mào)易迅速發(fā)展，對(duì)不同層次人才的需求不斷擴(kuò)大。本教材根據(jù)高等職業(yè)教育培養(yǎng)目標(biāo)，充分體現(xiàn)高等職業(yè)教育的特色，以實(shí)用為主，夠用為度。遵循了結(jié)合實(shí)際業(yè)務(wù)，突出能力培養(yǎng)，強(qiáng)化實(shí)際應(yīng)用的原則。教學(xué)目標(biāo)是使學(xué)生熟悉國(guó)際商務(wù)活動(dòng)中的各個(gè)環(huán)節(jié)和特點(diǎn)，掌握商務(wù)英語(yǔ)函電的基本詞匯、句型和格式，學(xué)會(huì)撰寫(xiě)規(guī)范的商務(wù)英語(yǔ)函電，切實(shí)培養(yǎng)學(xué)生運(yùn)用英語(yǔ)解決商務(wù)活動(dòng)中實(shí)際問(wèn)題的能力，為國(guó)家培養(yǎng)從事國(guó)際商務(wù)工作的高等應(yīng)用型人才?！　”窘滩木帉?xiě)特點(diǎn)有：①以對(duì)外經(jīng)貿(mào)商務(wù)活動(dòng)中的成交過(guò)程為主線；②信函范例精選商務(wù)活動(dòng)的最新材料和實(shí)例；③練習(xí)形式多樣化，體現(xiàn)實(shí)用性、針對(duì)性。力求做到學(xué)用結(jié)合，學(xué)以致用，學(xué)后會(huì)用；④總結(jié)列舉典型例句；⑤給出參考譯文及練習(xí)答案，便于學(xué)生自主學(xué)習(xí)?！　”窘滩墓灿?4個(gè)單元，每單元可用4學(xué)時(shí)完成，也可以根據(jù)具體教學(xué)情況自行安排?！　【帉?xiě)工作是在21世紀(jì)高職高專系列教材編委會(huì)的指導(dǎo)下進(jìn)行的。本教材由齊智英擔(dān)任主編，黨廷顯擔(dān)任主審。第一、二單元由齊智英編寫(xiě)，第三、四、五單元由李舒瑜編寫(xiě)，第六、十三單元由鄭國(guó)富編寫(xiě)；第七、八單元由羅海鋒編寫(xiě)；第九、十單元由王冕編寫(xiě)；第十一、十二單元由姚紅編寫(xiě)；第十四單元由曹瑞明編寫(xiě)?！　∮捎诰帉?xiě)時(shí)間和水平有限，不妥之處在所難免，敬祈指導(dǎo)。

內(nèi)容概要

本教材是根據(jù)高等職業(yè)教育的培養(yǎng)目標(biāo)編寫(xiě)的，以實(shí)用為主，夠用為度，突出能力培養(yǎng)。在第1版的基礎(chǔ)上，新增一個(gè)單元（代理）， 進(jìn)一步完善了外貿(mào)工作流程；重新撰寫(xiě)了13單元，著重講述了合同的類型及結(jié)構(gòu)，增添了合同中的條款術(shù)語(yǔ)和各種不同的表達(dá)方法；每單元有針對(duì)性地增添了一些練習(xí)；適時(shí)更新了第1版的實(shí)例，選用了大量國(guó)際商務(wù)活動(dòng)最新的資料，使教材更具有時(shí)代感。全書(shū)共分15單元，內(nèi)容包括：商務(wù)書(shū)信的編寫(xiě)，建立商務(wù)關(guān)系，詢盤(pán)、報(bào)盤(pán)和還盤(pán)，訂單，支付方式， 催開(kāi)和修改信用證，包裝和運(yùn)輸，保險(xiǎn)，投訴、索賠和理賠，簽訂合同，代理和對(duì)外貿(mào)易中的各種單證。本教材可作為三年制、二年制高等職業(yè)技術(shù)學(xué)院、高等專科學(xué)校、成人教育學(xué)院等大專層次的商務(wù)英語(yǔ)專業(yè)教材，也可作為廣大自學(xué)者及外貿(mào)工作者的自學(xué)用書(shū)。本書(shū)配有電子教案，凡一次性購(gòu)書(shū)30本以上者免費(fèi)贈(zèng)送一份電子教案。請(qǐng)與本書(shū)責(zé)任編輯余茂祚聯(lián)系（聯(lián)系電話010?88379759，郵箱yumaozuo@163?com）

書(shū)籍目錄

第1版前言 Unit 1Business Letter Writing  1.1Essential Qualities of Business Letters  1.2Layout of Business Letter   1.3Format of Business Letter    1.4Addressing an Envelope Unit 2The Tendency of Business Correspondence  2.1Telex  2.2Fax   2.3E?mail Unit 3Establishing Business Relations   3.1Self?introduction   3.2A Reply to a Self?introduction   3.3Request for the Establishment of Business Relations   3.4A Reply to the Request for the Establishment of Business Relations Unit 4Enquiries & Offers   4.1Making an Enquiry   4.2Reply to an Enquiry   4.3Making a Firm Offer   4.4Making a Voluntary Offer Unit 5Counter Offers   5.1Making a Counter Offer   5.2Declining Price Reduction   5.3Concession on Price   5.4Advising to Accept the Offer Unit 6Orders   6.1Placing an Order   6.2Declining the Order   6.3Covering Letter with Order Form  6.4Acknowledgement of OrderUnit 7Terms of Payment  7.1 Requesting for Payment by D/A  7.2Accepting D/A Terms   7.3Proposing to Pay by D/P at Sight  7.4Proposing to Pay by D/P after SightUnit 8Establishment and Amendment to L/C   8.1Application for Establishment of L/C   8.2Urging Establishment of L/C  8.3Application for Amendment of L/C  8.4Asking for Extension of L/CUnit 9Packing  9.1Packing Requirement  9.2About Inner Packin  9.3About Outer PackingUnit 10Shipment  10.1Shipping Instructions  10.2Shipping Advice  10.3Urging Shipment   10.4Proposing Partial Shipment and TranshipmentUnit 11Insurance  11.1Asking for Insurance rrangement  11.2Reply to an Insurance Application  11.3Request for Excessive Insurance  11.4Insurance Policy Unit12Complaints， Claims and Adjustments  12.1Complaint of Wrong Dispatch  12.2Apologizing for the Complaint  12.3Lodging a Claim for Damaged Goods  12.4Acceptance of a ClaimUnit 13Businesses Contract  13.1The Types of a Contract  13.2The Structure of a Contract   13.3Terms and Conditions  13.4Specimens of ContractUnit 14Agency186   14.1Asking for Sole Agency  14.2A Favorable ReplyUnit 15Documents in   International Trade  15.1Commercial Invoice  15.2Packing List  15.3Certificate of Origin  15.4Weight Memo  15.5Bill of Lading   15.6Draft (Bill of Exchange)  15.7Letter of Credit 參考譯文參考答案參考文獻(xiàn)

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