外經(jīng)貿(mào)英語信函寫作

前言

　　《外經(jīng)貿(mào)英語信函寫作》是機械工業(yè)出版社21世紀(jì)高職高專（財經(jīng)類）規(guī)劃教材之一，是涉外經(jīng)貿(mào)類專業(yè)的專業(yè)技能課程用書。本書遵循目前高職教學(xué)中“基于工作過程的模塊式教學(xué)”要求，更多地體現(xiàn)“簡單”、“實用”的特色，力求切合高職商務(wù)英語、國際商務(wù)等涉外經(jīng)貿(mào)專業(yè)課程的教學(xué)實際。本教材通過大量的技能訓(xùn)練，把基礎(chǔ)英語技能和外貿(mào)英語知識有機地結(jié)合起來，使學(xué)生通過學(xué)習(xí)，具備撰寫國際商務(wù)英語函電的能力，因而具有較強的專業(yè)性和實用性?！　∪珪鶕?jù)外貿(mào)業(yè)務(wù)的主要流程和內(nèi)容劃分為6個模塊，每個模塊開頭都有一個教學(xué)目的和教學(xué)重難點部分，讓學(xué)生了解在本單元商務(wù)環(huán)節(jié)中往來函電的基本要求和重難點?！　〕谝粋€信函寫作基本知識模塊以外，其他各模塊均由以下幾部分內(nèi)容組成：　　第一部分：Writing Skills（信函寫作技巧）　　本部分通過文字介紹、信例等形式將各個貿(mào)易環(huán)節(jié)中函電的內(nèi)容、形式、寫作步驟和技巧等清晰直觀地描述出來，讓學(xué)生可以對本單元內(nèi)容的核心部分有個完整的了解。這一部分是函電撰寫知識的核心，充分體現(xiàn)了典型性和實用性?！　〉诙糠郑篣seful Plnrases an（1 Expressions（常用短語和表達(dá)）　　第三部分：Typical Sentences（典型例句）　　第二、三部分主要是介紹和總結(jié)那些在各模塊環(huán)節(jié)中出現(xiàn)的最常用的、最經(jīng)典的短語、表達(dá)和句型，用以向?qū)W生提供一些可供背誦、熟記的素材，從而加深學(xué)生對前一部分內(nèi)容的感性認(rèn)識，實現(xiàn)知識點的鞏固和消化，為下一步的知識運用做好準(zhǔn)備。這一部分有總結(jié)、復(fù)習(xí)的作用，有較大的歸納性。

內(nèi)容概要

本書是21世紀(jì)高職高專規(guī)劃教材。本書以商品進出口貿(mào)易程序為主線，主要介紹進出口雙方在合同的洽談和履行過程中進行的往來函電交流用語和相關(guān)知識。主要內(nèi)容有信函寫作基本知識、業(yè)務(wù)磋商的準(zhǔn)備、業(yè)務(wù)磋商的主要環(huán)節(jié)、交易的達(dá)成、主要交易條款的磋商、合同履行過程中的爭議及爭議的解決等6個模塊，具體包括了詢盤、報盤、還盤、接受與確認(rèn)、訂單、寄送合同、支付、信用證、包裝、運輸、保險、申訴、索賠、理賠等進出口貿(mào)易各個環(huán)節(jié)。本書內(nèi)容全面，介紹內(nèi)容深入淺出，側(cè)重應(yīng)用性和實踐性，既可作為高職高專對外經(jīng)貿(mào)領(lǐng)域各專業(yè)學(xué)生的教材，也可供從事外經(jīng)貿(mào)工作的人員閱讀和使用。

書籍目錄

前言Module one  Basic Knowledge of Business Letter Writing(信函寫作基本知識)  Section 1 Basic Requirements of Business Letter Writing(信函寫作基本要求)  Section 2 Basic Parts／Contents and Ways of Writing(基本內(nèi)容和寫法)  Section 3 Layout and Style of Business Letters(書信格式)    Section 4 Envelope Addressing(信封書寫)  Section 5 Training and Practice(操練與實踐)  Module Two Preparations for Negotiation(業(yè)務(wù)磋商的準(zhǔn)備)    Section 1  Request for Establishment of Business Relations(要求建立業(yè)務(wù)關(guān)系)    1.1 Writing Skills    1.2 Useful Phrases and Expressions    1.3 Typical Sentences    1.4 Training and Practice  Section 2 Credit Inquiry and Marketing Research(資信調(diào)查和市場調(diào)查)      2.1  Writing Skills    2.2 Useful Phrases and Expressions    2.3 Typical Sentences    2.4 Training and PracticeModule Three Procedures of Business Negotiation(業(yè)務(wù)磋商的主要環(huán)節(jié))    Section I Inquiry(詢盤)      1.1 Writing Skills    1.2 Useful Phrases and Expressions    1.3 Typical Sentences    1 4 Training and Practice  Section 2 Offer(報盤)      2.1  Writing Skills    2.2 Useful Phrases and Expressions    2.3 Typical Sentences    2.4 Training and Practice  Section 3 Counter—offer(還盤)  　3.1  Writing Skills　  3.2 Useful Phrases and Expressions 　 3.3 Typical Sentences　  3.4 Training and Practice　Section 4 Acceptance and Confirmation(接受與確認(rèn))    　4.1  Writing Skills　  4.2 Useful Phrases and Expressions  　4.3 Typical Sentences　  4.4 Training and PracticeModule Four Conclusion of Business(交易的達(dá)成)  Section l Order(訂單)    1.1  Writing Skills    1.2 Useful Phrases and Expressions    1.3 Typical Sentences    1.4 Training and Practice  Section 2 Contract Sending(寄送合同)      2.1  Writing Skills    2.2 Useful Phrases and Expressions    2.3 Typical Sentences    2.4 Training and PracticeModule Five Negotiation of Trade Terms(交易條款的磋商)  Section l Payment(支付)      1.1 Writing Skills    1.2 Useful Phrases and Expressions    1.3 Typical Sentences      1.4 Training and Practice  Section 2 Letter of Credit(信用證)      2.1  Writing Skills    2.2 Useful Phrases and Expressions    2.3 Typical Sentences      2.4 Training and Practice  Section 3 Packing(包裝)      3.1  Writing Skills    3.2 Useful Phrases and Expressions    3.3 Typical Sentences      3.4 Training and Practice  Section 4 Shipment(運輸)    4.1  Writing Skills　……Module Six Disputes and Settlement During the Execution of Contracts(合同履行過程中的爭議及爭議的解決)參考文獻(xiàn)

章節(jié)摘錄

　　1. Completeness （完整）　　Business letters should avoid incompleteness.　A business communication should include all the necessary information. It is essential to check the message carefully before it is sent out to see that all the matters are discussed， and all the questions are answered.　　2. Concreteness（具體）　　Concreteness means making the message specific， definite and vivid. Business letters should avoid being too general. In general letters， everything seems to be mentioned but actually few are fully expounded. You should use specific facts and figures， vivid and image-building words.　　3. Clearness/Clarity （清楚）　　Make sure that your letter is so clear that it cannot be misunderstood. A point that is ambiguous in a letter will cause trouble to both sides， and further exchange of letters for explanation will become inevitable， thus time will be lost. The writers must try to express themselves clearly. To achieve this， they should keep in mind the purpose of their letter and use appropriate words in correct sentence structure to fully convey their meaning. When you are sure about what you want to say， say it in plain and simple words. Short， familiar， conversational and straight-forward English is what is needed for business letters.　　4. Conciseness （簡潔，簡明）　　Conciseness is often considered to be the most important writing principle.　It means saying things in the fewest possible words. To achieve this， try to avoid wordiness or redundancy. Clearness and conciseness often go hand-in-hand， and the elimination of wordy business jargon can help to make a letter clearer and more concise at the same time. A concise letter is not necessarily a short one. Sometimes， perhaps a letter dealing with a multiplicity of matters cannot avoid being long. Generally speaking， you will gain in clearness and conciseness by writing short sentences rather than long ones.A letter can be made clearer and easier to read and more attractive to look at by writing short sentences and careful paragraphing. One paragraph for one point is a good rule.

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