外貿(mào)英語(yǔ)函電

前言

　　本書(shū)既可供高職院校商貿(mào)專(zhuān)業(yè)的在校學(xué)生使用，也可供廣大從事對(duì)外商貿(mào)工作的人士閱讀參考。　　根據(jù)高職院校商貿(mào)專(zhuān)業(yè)的學(xué)生未來(lái)崗位對(duì)于外貿(mào)英語(yǔ)函電的知識(shí)需求和能力需求，本著以應(yīng)用為目的，以必需、夠用為度的原則，本書(shū)內(nèi)容深入淺出，突出高等職業(yè)教育以能力為本位的方針，注重對(duì)學(xué)生實(shí)踐能力的培養(yǎng)。　　在內(nèi)容的編排上，本書(shū)緊扣外貿(mào)工作流程，引用大量外貿(mào)往來(lái)函電真實(shí)案例，力求創(chuàng)設(shè)真實(shí)的外貿(mào)工作情景，力求內(nèi)容的科學(xué)性和準(zhǔn)確性。每章配有大量練習(xí)，練習(xí)內(nèi)容緊貼主題，練習(xí)方式多樣，難易適中，針對(duì)性強(qiáng)。本書(shū)采取以案例為導(dǎo)向的編寫(xiě)體例，符合高職高專(zhuān)學(xué)生的認(rèn)知規(guī)律，有較強(qiáng)的施教性。每章案例后安排小組討論，以任務(wù)的方式引導(dǎo)學(xué)生對(duì)案例進(jìn)行分析，重在培養(yǎng)學(xué)生的分析問(wèn)題、解決問(wèn)題的能力以及學(xué)生自主學(xué)習(xí)、合作學(xué)習(xí)的能力。每章結(jié)束部分提供提示，對(duì)章節(jié)要點(diǎn)進(jìn)行總結(jié)?！　”緯?shū)由徐州工業(yè)職業(yè)技術(shù)學(xué)院米芙錚，王建華主編。湖北交通職業(yè)技術(shù)學(xué)院張有元，安徽商貿(mào)職業(yè)技術(shù)學(xué)院葉興副主編。徐州工業(yè)職業(yè)技術(shù)學(xué)院苗坤、姚琪、魏雪超參編。湖北交通職業(yè)技術(shù)學(xué)院張充、馬紅麗參編?！　”緯?shū)在編寫(xiě)過(guò)程中得到了許多從事外貿(mào)工作多年的有關(guān)專(zhuān)家的幫助，真正實(shí)現(xiàn)了教材內(nèi)容與行業(yè)實(shí)際的緊密對(duì)接。本書(shū)最后由美籍專(zhuān)家Ian Wolfe Von Thanden進(jìn)行了審稿。　　歡迎有關(guān)專(zhuān)家、學(xué)者及廣大師生在使用過(guò)程中提出寶貴意見(jiàn)以便于我們不斷改進(jìn)，在此我們表示衷心的感謝。

內(nèi)容概要

本教材共分為12個(gè)單元，即外貿(mào)英語(yǔ)函電簡(jiǎn)介、建立業(yè)務(wù)關(guān)系、詢(xún)盤(pán)、報(bào)盤(pán)、還盤(pán)、接受和確認(rèn)、支付方式、審核信用證、包裝和運(yùn)輸、保險(xiǎn)、訂單及合同、投訴與索賠。本教材以外貿(mào)工作過(guò)程為導(dǎo)向，引用大量外貿(mào)往來(lái)函電真實(shí)案例，力求創(chuàng)設(shè)真實(shí)的外貿(mào)工作情景。本教材準(zhǔn)確把握了高等職業(yè)教育教學(xué)特點(diǎn)，注重知識(shí)的實(shí)用性、適應(yīng)性和針對(duì)性，學(xué)生學(xué)完后既能具備一定的理論知識(shí)，又能有較強(qiáng)的操作能力。本教材每個(gè)單元分為核心知識(shí)、案例、單詞、注釋、討論、練習(xí)、小提示和答案等部分，環(huán)環(huán)緊扣，便于學(xué)生對(duì)所學(xué)知識(shí)進(jìn)行操練和鞏固。

書(shū)籍目錄

前言Unit 1  Introduction of Business Letters　Case One　Case Two　Case Three　Case Four　Case FiveUnit 2  Establishment of Business Relations.　Case One　Case TwoUnit 3 Eoqniry & Reply　Case One 　Case TwoUnit 4  Firm Offer & Non-firm Offer　Case One　Case TwoUnit 5  Counter Offer　Case One　Case Two　Case Three　Case FourUnit 6  COnfirmation & Acceptance　Case One　Case Two　Case Three　Case Four　Case FiveUnit 7  Terms of Payment.　Case One　Case Two　Case Three　Case Four  　Case Five　Case SixUnit 8  Examination of Letter of Credit　Case One　Case Two　Case Three　Case FourUnit 9  Packing & Shipment　Case One　Case Two　Case Three　Case FourUnit 10  Insurance　Case One　Case Two　Case Three　Case FourUnit 11  Orders & Contracts　Case One　Case TwoUnit 12  Complaints & Claims　Case One　Case Two　Case Three　Case Four　Case FiveKeys to Exerclses　Keys to Unit 1　……附錄參考文獻(xiàn)

章節(jié)摘錄

　　5. Translate the following sentences into English.　?。?） Weve come to know your name and address from the Commercial Counselors Office of the Chinese Embassy in London.　　（2） Your company are exporting large quantities of textile to European countries.　?。?） We are importers of wool blankets and wish to establish direct business relations with you in this line.　?。?） Please provide/furnish us with some of your latest samples.　?。?） We specialize in the export of Japanese light industrial products， and would like to trade with you in this line.　?。?） Our lines are mainly arts and crafts.　?。?） Your letter expressing the hope of establishing business connections with us has met with approval.　?。?） A catalogue and a price list of our products are enclosed.　?。?） Several copies of your sales literature have been forwarded to you today.　?。?0） An early reply will be highly appreciated.　　6. Read the following letters， trying to understand and translate them.　　7. Writing： Please understand the given article and try to translate it into English. Dear sirs，　　We have your name and address from the Commercial Office of Chinese Embassy in Russia. We are taking this opportunity to write to you with a view to set up friendly business relations with you.　　We are a state-owned company， dealing specially in the export of cotton bed sheets. We are in a position to accept orders according to the customers samples. In the customers samples， requests about the assorted pattern， specification and package of the needed goods should be indicated particularly.　　In order to give you a general idea of various kinds of the cotton bed sheets we are handling in， we are airmailing you， under separate cover， our latest catalogue for your reference. Please let us know if you are interested in our products. We will send you our price list and samples to you as soon as we receive your specific inquiry.　　Looking forward to your early reply.　　……

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