商務(wù)英語讀寫教程5

內(nèi)容概要

伴隨著經(jīng)濟全球化和我國經(jīng)濟國際化的進(jìn)程，國內(nèi)外大中型企業(yè)、跨國公司等對既懂商務(wù)又會英語的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國高等教育商務(wù)英語專業(yè)的快速發(fā)展。目前，全國有700多所高等院校開設(shè)了外貿(mào)英語、商務(wù)英語等課程，工商管理、金融等商科專業(yè)也都開設(shè)了以商務(wù)為核心內(nèi)容的英語課程，部分院校甚至設(shè)立了商務(wù)英語專業(yè)。近幾年來，全國性的商務(wù)英語教學(xué)、學(xué)術(shù)研討會頻頻召開。我國國際商務(wù)的快速發(fā)展、人才市場對商務(wù)英語人才的強勁需求以及外語就業(yè)市場人才多元化推動了英語專業(yè)的教學(xué)改革和教材建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語教材與人才培養(yǎng)和需求不相適應(yīng)的狀況。    商務(wù)英語屬于專門用途英語，國外大學(xué)多將其歸為ESP（English for Special Purposes）。目前，我們國內(nèi)這樣系統(tǒng)的專業(yè)教材并不很多。王正元教授領(lǐng)銜總主編、由全國20余所大學(xué)40余名英語教授、副教授、講師歷時兩年多編寫的這套“新時代大學(xué)商務(wù)英語系列教材”，是我國高等教育商務(wù)英語教材建設(shè)的一個新成果。    這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務(wù)英語的基本主體課程。編者基于“商務(wù)知識+英語能力=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經(jīng)營運作等商務(wù)語境中培養(yǎng)學(xué)生的英語交際能力。商務(wù)知識與英語能力相結(jié)合、商務(wù)語境與語言活動相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫思路使這套教材商務(wù)內(nèi)容豐富，英語操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點。    這套教材在內(nèi)容安排上注重了語言的體驗觀、語用觀，體現(xiàn)了商務(wù)英語的科學(xué)性、系統(tǒng)性、實用性及任務(wù)型教學(xué)法。這是一套適合高等院校商務(wù)英語專業(yè)和商科英語課程使用的教材。    同傳統(tǒng)的英語語言文學(xué)比較起來，商務(wù)英語是我們這個時代經(jīng)濟發(fā)展催生的新事物，它必將在市場經(jīng)濟的強勁需求中茁壯成長。為更好地培養(yǎng)復(fù)合型人才，英語教材的建設(shè)任務(wù)是繁重的。這套教材需要在使用中逐步完善提高，以滿足我國對外經(jīng)濟貿(mào)易、國際商務(wù)活動對英語人才的需要。

書籍目錄

Unit 1 Money　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 2 Foreign Currencies and Exchange Rates　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 3 Electronic Finance　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 4 Financial Centers　Objectives　Listening　Reading　Vocabulary Drills　Granunar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 5 Stock Market　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 6 Personal Finance　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 7 Management & Corporate Finance　Objectives　Listening　Reading　Vocabulary Drills　Grammar Focus　Speaking Skills　Translation Drills　Writing DrillsUnit 8 Merger&AcquisitionUnit 9 Venture CapitalUnit 10 InflationUnit 11 Financial CrisisUnit 12 InsuranceUnit 13 Financial InstitutionsUnit 14 Financial CooperationUnit 15 Financial SupervisionUnit 16 Financial FiguresAppendix 1 Transcripts for Listening Appendix 2 Answer Keys

章節(jié)摘錄

　　The main business areas，all interdependent and important to our continued Success，are：Marketing is a driving force at Fidelity for strategic，asset gathering and retention activities.Inpartnership with the Sales teams in the Institutional and Intermediary businesses and with the businessowners in Retail，Marketing creates programmes that predispose our customers to want to purchaseand retain our products. Marketing USeS advertising，PR，communications，sales support，distribution or channel marketing，research and analysis and investment marketing to ensure that thishappens. The Intermediary Business team is responsible for the retail distribution business in Hong Kong，primarily dominated by banking&insurance channels.Our vision is to become one of the top 3 mostpreferred asset managers of key Hong Kong Distributors and to provide regional support for FidelitySinternational partners in Asia. The Institutional Business department is comprised of the following teams-Institutional Sales，Client Servicing，Institutional Marketing，Product Development and Investor Education，based inHong Kong or other Asian offices.The Institutional Sales and Marketing teams are responsible for themarketing and distribution of products to institutions with clients ranging from corporate pensionplans，to local authorities and charities.The Client Servicing team is responsible for serving existingclients and soliciting any cross selling opportunities. The HK Retail Service Centre is responsible for providing operational support to FidelityS clientsin Asia Pacific ex.Japan region，primarily Hong Kong，Taiwan，Korea and Singapore.The ServiceCentre provides key services to clients of different business channels in the region，including banks，brokerage firms，IFAs，insurance companies，high net.worth direct and retail direct clients.Theteam also has responsibility for working with the Oversight Teams in the region as well as provisionof support for new marketing campaign launches。

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