商務(wù)英語讀寫教程4

內(nèi)容概要

伴隨著經(jīng)濟(jì)全球化和我國經(jīng)濟(jì)國際化的進(jìn)程，國內(nèi)外大中型企業(yè)、跨國公司等對既懂商務(wù)又會英語的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國高等教育商務(wù)英語專業(yè)的快速發(fā)展。目前，全國有700多所高等院校開設(shè)了外貿(mào)英語、商務(wù)英語等課程，工商管理、金融等商科專業(yè)也都開設(shè)了以商務(wù)為核心內(nèi)容的英語課程，部分院校甚至設(shè)立了商務(wù)英語專業(yè)。近幾年來，全國性的商務(wù)英語教學(xué)、學(xué)術(shù)研討會頻頻召開。我國國際商務(wù)的快速發(fā)展、人才市場對商務(wù)英語人才的強(qiáng)勁需求以及外語就業(yè)市場人才多元化推動了英語專業(yè)的教學(xué)改革和教材建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語教材與人才培養(yǎng)和需求不相適應(yīng)的狀況。    商務(wù)英語屬于專門用途英語，國外大學(xué)多將其歸為ESP(English for specialPurposes)。目前，我們國內(nèi)這樣系統(tǒng)的專業(yè)教材并不是很多。王正元教授領(lǐng)銜總主編、由全國20余所大學(xué)40余名英語教授、副教授、講師歷時兩年多編寫的這套“新時代大學(xué)商務(wù)英語系列教材”是我國高等教育商務(wù)英語教材建設(shè)的一個新成果。    這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務(wù)英語的基本主體課程。編者基于“商務(wù)知識+英語能力=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經(jīng)營運(yùn)作等商務(wù)語境中培養(yǎng)學(xué)生的英語交際能力。商務(wù)知識與英語能力相結(jié)合、商務(wù)語境與語言活動相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫思路使這套教材商務(wù)內(nèi)容豐富，英語操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點(diǎn)。

書籍目錄

序前言Unit 1 The World Trade Organization　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing Drills  Unit 2 Doha Trade Talks　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speal6ng Skills　》Translation Drills　》Writing DrillsUnit 3 Why“Fair”Trade Is a Bad Deal for Poorest Farmers　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 4 Internation Trade Negotiation　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 5 Dumping&Anti-dumping  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 6 Debate on Auti-dumping  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 7 Import and Export  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 8 Business NegotiationUnit 9 Internation Trade and Logistics:A Million-Job Economic StrategyUnit 10 Implications of China and the WTO for the Logistics IndustryUnit 11 UPS:Logistical Management of Distribution NetworksUnit 12 Why FedEx Is Gaining Ground?Unit 13 UPS&FedEx Compete to DeliverUnit 14 The eBay School of BusinessUnit 15 Filling Pantries Without a MiddlemanUnit 16 The Economy:Why so Gloomy?Appendix 1 Transcripts for ListeningAppendix 2 Answer Keys for ListeningAppendix 3 Answer Keys for ListeningAppendix 4 Answer Keys Grammar FocuaAppendix 5 Reference Version for Translation DrillsAppendix 6 Reference Version for Writing Assignment Appendix 7 VocabularyAppendix 8 Notes

章節(jié)摘錄

　　The bilateral nature of VERs contributes to a series of subsequent effects. Since a VER can raise the price of the product in the importing country, thereis an incentive created to circumvent the restriction.In the case of theJapanese auto VERs, the circumvention took a variety of forms. Since thequantity of auto trade between Japan and the US was limited but the value oftrade was not, Japanese automakers began upgrading the quality of theirexports to raise their profitability. By the late 1980s, new higher-quality autolines such as Acura, Infiniti, and Lexus made their debut. Alternatively, （ Japanese autos assembled in the US were not counted as part of the exportrestriction-only complete autos exported from Japan were restricted. ） Thus,after the VERs were implemented, Honda, Mazda, Toyota, Mitsubishi, andNissan all opened assembly plants in the US. A quicker circumvention was accomplished by shipping knockdown sets （unassembled autos） to Taiwan and South Korea, where they were assembled and exported to the US market.　　Textile VERs　　Another interesting effect of VERs occurred in the textile industry beginning in the 1950s. In the mid 50s, US cotton textile producers faced increases in Japanese exports of cotton textiles which negatively affected theirprofitability. The US government subsequently negotiated a VER on cotton textiles with Japan. Afterwards, textiles began to flood the US market from other sources like Taiwan and South Korea. The US governrnent responded by. negotiating VERs on cotton textiles with those countries. By the early 1960s, other textile producers in the US, who were producing clothing using the new synthetic fibers like polyester, began to experience the same problem with Japanese exports that cotton producers faced a few years earlier. So VERs were negotiated on exports of synthetic fibers from Japan to the US. During this period European textile producers were facing the same pressures as US producers and the EEC negotiated similar VERs on exports from many southeast Asian nations into the EEC.

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