運(yùn)籌管理分析

內(nèi)容概要

市場(chǎng)上有很多優(yōu)秀的運(yùn)籌管理教材，也有很多Excel的使用手冊(cè)，但沒有一本書能將其二者有機(jī)地結(jié)合。
    Excel能更好地幫助分析如何解決問題，且本書中的很多方法在傳統(tǒng)的運(yùn)籌管理教材中還未包括。本書不僅講授了簡(jiǎn)化分析業(yè)務(wù)管理的問題，還更深層次地探究了它的細(xì)節(jié)。
    本書主要集中于構(gòu)造和解決運(yùn)籌管理問題，但是這些方法也可以應(yīng)用到其他決策中去。本書盡量像實(shí)際生活中一樣多角度地考慮問題，而不是如一般運(yùn)籌管理教材一樣簡(jiǎn)單地從一個(gè)角度出發(fā)。
    三位作者各有特長(zhǎng)，優(yōu)勢(shì)互補(bǔ)，或者榮獲過(guò)很多教學(xué)獎(jiǎng)項(xiàng)，或者寫過(guò)多本暢銷教材。他們的研究領(lǐng)域也各有側(cè)重，有的有從事運(yùn)籌和經(jīng)濟(jì)管理的多年教學(xué)經(jīng)驗(yàn)，有的擅長(zhǎng)寫計(jì)算機(jī)導(dǎo)向的貿(mào)易教材，有的有較深的數(shù)學(xué)和統(tǒng)計(jì)學(xué)功底。

書籍目錄

1 Creative Operations Management Problem Solving:A Decision-Making Approach 1.1 Managerial Decision Making 1.2 The Intelligence Phase of the Decision-Making Process 1.3 The Design Phase of the Decision-Making Process 1.4 The Choice Phase of the Decision-Making Process 1.5 An Example:Jackets versus Scrap at the UNEEDA Corporation 1.6 Concluding Comments EXERCISES2 Forecasting 2.1 Forecasting at the LastEver Corporation 2.2 Patterns of Data 2.3 forecasting Approaches 2.4 Time Series Analysis 2.5 Concluding Comments EXERCISES3 Advanced Forecasting 3.1 Extrapolation from the Past 3.2 Regression Analysis 3.3 Cyclical and Seasonal Issues 3.4 Concluding Comments EXERCISES4 Planning Models 4.1 The Basic Planning Problem 4.2 The Basic Pricing Problem 4.3 Nonlinear Cost and Demand Functions 4.4 Preparing a Five-Year Plan 4.5 The Impact of Pricing 4.6 Concluding Comments EXERCISES5 Aggregate Planning and Learning Curves 5.1 The Nature of Aggregate Planning 5.2 Tradeoffs between Production and Inventory 5.3 Learning Curves 5.4 Concluding Comments EXERCISES6 Inventory 6.1 Why Hold Inventory? 6.2 The Cost of Inventory 6.3 Cyclic Inventory Control 6.4 The Economic Order Quantity Model 6.5 What-If Scenarios 6.6 EOQ Model with Price Breaks 6.7 Economic Production Lot Size Model 6.8 Single-Period Models with Probabilistic Demand 6.9 Multi-Period Models with Probabilistic Demand 6.10 Concluding Comments EXERCISES7 Material Requirements Planning 7.1 Where MRP Fits In 7.2 Master Production Schedule 7.3 Bill of Materials 7.4 A Simple MRP Example 7.5 Rolling the MRP Schedule 7.6 Adding Allocated Inventory and Safety Stock 7.7 A More Complex MRP Example 7.8 Dealing with Multiple Products 7.9 Problems at Central Products Incorporated 7.10 Concluding Comments EXERCISES8 Quality:Monitoring Processes Using Charts 8.1 Monitoring Processes by Charts:Looking at the Data 8.2 Mean Charts 8.3 The Run Chart 8.4 The R(Range)Chart 8.5 Standard Deviation Charts 8.6 Using These Charts 8.7 Control Charts for Attribute Data 8.8 Other Quality Control Charts 8.9 Concluding Comments EXERCISES9 Machine Replacement and Maintenance 9.1 Machine Replacement Decisions 9.2 Machine Maintenance Decisions 9.3 Group Maintenance Decisions 9.4 Concluding Comments EXERCISES10 Project Management 10.1 The Project 10.2 The Professor 10.3 Network Diagrams 10.4 Probabilities 10.5 Crunching 10.6 Concluding Comments EXERCISES11 Facility Location Decisions 11.1 Factor Weighting 11.2 Center-of-Gravity Method 11.3 Cost-Volume Analysis 11.4 Concluding Comments EXERCISES12 Risk Analysis and Simulation 12.1 Problems Where Uncertainty Is Important 12.2 Working the Cough Drop Problem 12.3 Generating Random Numbers 12.4 Break-Even Analysis under Uncertainty:A Case Study 12.5 The Farmer's Problem:Dependent Random Variables 12.6 Concluding Comments EXERCISES13 Simulating Operations Management Processes 13.1 The Network-Flow Production Process 13.2 The Matchstick Shuffling System 13.3 The Copy Machine Problem 13.4 Why Projects Are Late 13.5 The Single Station System 13.6 Concluding Comments EXERCISES14 Resource Allocation:Applied Constraint Management 14.1 Making Mathematical Programming Relevant for Operations Management 14.2 A Production Planning Support System 14.3 A Transportation Problem 14.4 Concluding Comments EXERCISESAppendix A Using ExcelAppendix B The ModelsFor Further ReadingIndex

媒體關(guān)注與評(píng)論

書評(píng)運(yùn)籌管理研究的是商品生產(chǎn)和服務(wù)中的變化過(guò)程。本書講授的是如何用Excel分析管理中的問題，使決策者能更好更容易地作出決定。      當(dāng)今的競(jìng)爭(zhēng)和風(fēng)云變幻的全球市場(chǎng)使掌握相關(guān)的定量的建模方法成為當(dāng)務(wù)之急，所以管理者應(yīng)當(dāng)掌握更新更強(qiáng)大的管理工具。用Excel建構(gòu)模型，可以解決學(xué)習(xí)運(yùn)籌管理時(shí)最令人頭痛的計(jì)算繁瑣問題。然而本書又強(qiáng)調(diào)了決策的做出需要仔細(xì)地思考和構(gòu)思，避免了只能用Excel作簡(jiǎn)單計(jì)算的錯(cuò)覺。

編輯推薦

　　運(yùn)籌管理研究的是商品生產(chǎn)和服務(wù)中的變化過(guò)程。本書講授的是如何用Excel分析管理中的問題，使決策者能更好更容易地作出決定。　　當(dāng)今的競(jìng)爭(zhēng)和風(fēng)云變幻的全球市場(chǎng)使掌握相關(guān)的定量的建模方法成為當(dāng)務(wù)之急，所以管理者應(yīng)當(dāng)掌握更新更強(qiáng)大的管理工具。用Excel建構(gòu)模型，可以解決學(xué)習(xí)運(yùn)籌管理時(shí)最令人頭痛的計(jì)算繁瑣問題。然而本書又強(qiáng)調(diào)了決策的做出需要仔細(xì)地思考和構(gòu)思，避免了只能用Excel作簡(jiǎn)單計(jì)算的錯(cuò)覺。

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