電子商務英語

內(nèi)容概要

本書為電子商務專業(yè)英語教材。全書共分15章，涉及電子商務技術(shù)、管理和應用的各個方面。書中配有詳細的中英文注解以及練習，有利于教師組織教學，也可供自學參考之用。通過對本書的學習，學習者能扎實地掌握電子商務專業(yè)英語詞匯和專業(yè)的表達方式。本書可供大專院校電子商務及相關(guān)專業(yè)的學生使用。

書籍目錄

出版說明前言Chapter One Introduction to E-commerce  What Is E-commerce?  Scope of E-commerce  Evolution of E-commerce  Key Drivers of E-commerceChapter Two Traditional Commerce vs.E-Commerce  Roles of Buyers and Sellers in Traditional Commerce  Comparison between Traditional Commerce and E-commerncChapter Three Advantages and Limitations of E-commerce  Advantages of E-commerce  Limitations of E-commerceChapter Four The Internet and the World Wide Web  ……Chapter Five Intranet and ExtranetChapter Six Electronic Data InterchangeChapter Seven Types of E-CommerceChapter Eight Value Chains in E-commerceChapter Nine Electronic Banking and PaymentChapter Ten Marketing and Advertising on the WebChapter Eleven How the Internet Affects Certain industriesChapter Tweleve Security concernsChapter Thirteen Legal Aspects of E-commerceChapter Fourteen Taxation and E-commerceChapter Fourteen Taxation and E-commerceChapter Fifteen The Future of E-commerceReference Key to the ExercisesBibliography

圖書封面

評論、評分、閱讀與下載

---

    電子商務英語 PDF格式下載

---