電子商務(wù)(英文版.第4版)

內(nèi)容概要

本書是世界廣泛采用的電子商務(wù)教材，深入闡述了電子商務(wù)的技術(shù)和戰(zhàn)略層面的問題。作者首先抓住 業(yè)務(wù)主題，隨后討論支持這些業(yè)務(wù)策略所需的相關(guān)技術(shù)。每章中舉出詳細(xì)的業(yè)務(wù)案例，引導(dǎo)讀者將核心概念應(yīng)用于現(xiàn)實(shí)的場景，并找出適當(dāng)?shù)慕鉀Q方案。本書還提供了最新的電子商務(wù)方面的信息和資源，并討論了國際、法律、道德和稅收問題。

書籍目錄

Chapter 1: Introduction to Electronic CommerceChapter 2: Technology Infrastructure: The Internet and theWorld Wide WebBusiness Strategies For Electronic CommerceChapter 3: Selling on the Web: Revenue Modelsand Building a Web PresenceChapter 4: Marketing on the WebChapter 5: Business-to-Business Strategies: From Electronic DataInterchange to Electronic CommerceChapter 6: Web Auctions, Virtual Communities, and Web PortalsChapter 7: The Environment of Electronic Commerce:International, Legal, Ethical, and Tax IssuesTechnologies for Electronic CommerceChapter 8: Web Server Hardware and SoftwareChapter 9: Electronic Commerce SoftwareChapter 10: Security Threats to Electronic CommerceChapter 11: Implementing Electronic Commerce SecurityChapter 12: Payment Systems for Electronic CommerceIntegrationChapter 13: Planning for Electronic CommerceGlossaryIndex 1

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