出版時(shí)間:1900-01-01 出版社:機(jī)械工業(yè)出版社 作者:西格班德 貝爾 著
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內(nèi)容概要
本書包括溝通的概念、商業(yè)寫作、備忘錄和信函、崗位溝通、報(bào)告和建議等內(nèi)容。其中,著重?cái)⑹隽巳绾芜M(jìn)行商業(yè)溝通、如何構(gòu)思并有機(jī)地進(jìn)行寫作和發(fā)言、如何運(yùn)用溝通技巧達(dá)到最佳效果、如何運(yùn)用不同的溝通風(fēng)格去適應(yīng)國(guó)內(nèi)及國(guó)際班干部 不同的對(duì)象,以達(dá)到不同的目的等內(nèi)容。本書還就90年代中后期出現(xiàn)的新問題,如溝通革命、不同文化間的溝通、合作中的溝通等進(jìn)行了闡述。
書籍目錄
PART 1 A communication overview
1. Communication overview
2. Communication in organizations
3. The communication revolution
4. Intercultural communication for a global environment
5. Ethical issues in management communication
PART 2 Business writing that works
6. The writing process
7. Drafting , revising , and editing
8. Collaborative writing
PART 3 Memos and letters
9. Effective memos
10. Principles of the business letter
11. Inquiry , request , and order letters
12. Claim , credit , and collection letters
13. Sales , goodwill , and other letters
PART 4 Career communication
14. Career planning
15. Successful applications , resumes , and interviews
PART 5 Reports and proposals
16. The research process
17. Visual aids
18. Reports for decision making
19. Routine and short reports
20. Formal and annual reports
21. Proposals , business plans , and other managerial communication
PART 6 Professional speaking and listening
22. Principles of oral communication
23. Short and long presentations
24. Listening skills
25. Interviews and meetings
26. Communication during crisis and change
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經(jīng)理人員的溝通(第六版 英文影印版) PDF格式下載