企業(yè)研究方法

內(nèi)容概要

本書內(nèi)容包括：企業(yè)研究對象、企業(yè)研究方案設(shè)計、數(shù)據(jù)收集整理和研究報告的撰寫等。作者對有關(guān)企業(yè)研究方法的問題作了全面新穎的介紹、并著重論述了決策制定、圖表分析、模型應(yīng)用等方面的知識。

書籍目錄

PART  I
INTRODUCTION TO BUSINESS RESEARCH
1． Research in Business
2． Scientific Thingking
3． The Research Process
4． The Research Proposal 
5． Ethics in Business Research
PART  II
THE DESIGN OF RESEARCH
6． Design Strategies 
7． Measurement
8． Scaling Design
9． Sampling Design
PART  III
THE SOURCES AND COLLECTION OF DATA
10． Secondary data sources 
11． Survey Methods: Communicating with Respondents
12． Instruments for Respondent Communication
13． ObservationalStudies
14． Experimentation
PART  IV
ANALYSIS AND PRESENTATION OF DATA
15． Data Preparation and Preliminary Analysis
16． Hypothesis Testing
17． Measures of Association
18． Multivarite Analysis: An Overview
19． Presening Results: Written and Oral Reports
APPENDICES
A  A Guide to Reference and Searching
B  Decision Theory Problem
C  Request for Proposal : Assessment and /contents
D  Sample Student Term Project
E  Nonparametric Significance Tests
F  Selected Statistical tables
20． 
P

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