管理科學導論

內容概要

　　《管理科學導論（英文版·第8版）》可以做教師的教學參考書，教師可以運用書中的原理與國情相結合，逐漸發(fā)展出有中國特色的MBA教材，它也可以做MBA學生的教科書，幫助學生掌握市場經濟的原理與規(guī)律，以便分析、解決中國的實際問題。另外，所有具有英文閱讀能力的企業(yè)界與經濟界人士、對經濟管理有興趣的高校學生，都可以把它作為系統(tǒng)學習經濟管理知識、了解市場經濟的規(guī)范的學習材料，以便更好地理解經濟管理問題，增長分析、處理經濟管理問題的才干。

書籍目錄

Chapter One Introduction 1.1 Problem Solving and Decision Making 1.2 Quantitative Analysis and Decision Making 1.3 Quantitative Analysis Model DevelipmentData PreparationReport Generation A Note Regarding Implementation1.4 Models of Cost ,Revenue , and ProfitCost and Volume ModelsRevenue and Volume ModelsProrit and Volume ModelsBreak Even Analysis 1.5 Management Science in PracticeManagement Science TechniquesMethods Used Most FrequentlySummary Glossary ProblemsAppendix 1.1 Spreadsheets for Management ScienceAppendix 1.2 The Management Scientist Software PackageManagement Science in Practice : Mead CorporationChapter two linear Programming: The Graphical Method 2.1 A Simple Maximization Problem The Objective FumctionThe Constraints Mathematical Statement of the Par ,Inc,Problem2.2 Graphical Solution A Note on Graphing LinesSummary of the Graphical Solution Procedure for Maximixzation Problems Slack Variables2.3 Extreme Points and Optimal Solution 2.4 A Simple Minimization ProblemSAummary of the Graphical Solution Procedure for Maximixzation Problems2.5 Special casesAlternative Optimal Solutions InfeashibilityUnbounded 2.6 Introduction to Sensitivity Analysis 2.7 Graphical Sensitivity Analysis Objective Function CoefficientsRight Hand SidesSummaryGlossaryProblemsCase Problem:Advertising StrategyCase Problem:Production StrategyChapter There linear Programming : Formulation ,Computer Solution 3.1 Computer Solution of linear Programs Interpretation of Computer OutputSimultaneous ChangesInterpretation of Conputer Output _A Second ExampleCautionary Note on the Interpretation of Dual Prices3.2 More than Two Decision VariablesThe Modified Par,Inc,ProblemThe Bluegrass Farms ProblemFormulation of the Bluegrass Farms ProblemComputer Solution and Interpretation for the Bluegrass Farms Problem 3.3 ModelingGuidelines for Model Formulation Management Science in Action :An Optimal wood Procurement Policy The Electronic Communications Problem Computer Solution and Interpretation for the Electronic Communications ProblemManagement Science in Action :Using Linear Programming for Traffic ComtrolSummaryGlossaryProblemsCase Problem:Product MixCase Problem:Truck Leasing StrategyChapter Four Linear programming applications Chapter Five linear programming : the simplex method Chapter six simplex-based sensitivity analysis and duality Chapter Seven transportation , assignment , and transshipment problems Chapter Elght integer linear programming Chapter Nine Netork ModelsChapter Ten Project SchedulingChapter Elever Inventory ModelsChapter Twelve Waiting Line ModelsChapter Thirteen SimulationChapter Fourteen Decisaion AnalysisChapter Fifteen Multicriteria Decision ProblemsChapter Sixteen ForecvastingChapter Seventeen Markov ProcessesChapter Elghteen Dynamic Programming

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　  其他版本請見： 《數據、模型與決策管理科學篇（英文版·原書第12版）（附贈光盤1張）》

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