商業(yè)倫理學(xué)

出版時(shí)間:2005-1  出版社:機(jī)械工業(yè)出版社  作者:戴維J.弗里切  頁數(shù):205  

內(nèi)容概要

次此首批專為中國影印的系列教材直接配合中國工商管理碩士課程的各門必修課程,而且是由加拿大西大西安大略大學(xué)毅偉管理學(xué)院的任課教授予們專門參予選擇的。    市場經(jīng)濟(jì)中,人與人之間是以誠相待,還是爾虞我詐?商業(yè)倫理有無存在的必要?本書將從嶄新的角度給您一個(gè)耳目一新的答案。作者集十六年潛心鉆研之結(jié)晶,采用理論講解與案例分析相結(jié)合的方式,深入淺出地闡述了商業(yè)倫理在商戰(zhàn)中的作用。領(lǐng)會本書主旨,克服經(jīng)營“近視”,把握時(shí)機(jī),主動(dòng)出擊,定會令您立于不敗之地!

書籍目錄

1.Ethical Problems in Business  Actual Experiences  Types of Issues  What's Ahead2.The Importance of Ethics in Business  The Macro Perspective  The Micro Perspective-Ethics and Trust  The Importance of Society's Perception  Summary  Discussion Questions3.Moral Standards  Integrative Social Contracts Theory  Consequentialist Principles  Nonconsequentialst Principles  Summary  Discussion Questions4.The Empirical Evidence  Personal Traits  Organizational Traits  Organizational Climate  Organizational Goals  Policy  Culture  Decision Processes  What we have learned  Discussion questions5.Ethics and Decision Making  Personal traits  Organizational culture  Discussion  Discussion questions6.Making Moral Decisions  Organizational Culture  Ethics tools  Conclusion  Discussion questions7.Ethics in Practice  Ethical companies  The ethics of Actions  Final comments  Discussion questionsAppendix A United States Bill of RightsAppendix B United Nations Universal Declaration of Human RightsCases

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