戰(zhàn)略管理學(國際版.第十二版)

內(nèi)容概要

本書是一部具有劃時代意義的戰(zhàn)略管理名著，它在分析公司所處的市場環(huán)境，自身資源及競爭力的基礎上，用全新的技術工具對一個公司如何制定，完善和實施戰(zhàn)略等問題進行了深入淺出的闡述。

書籍目錄

PART ONE THE CONCEPTS AND TECHNQUES OF STRATEGLC MANAGEMENT
1.THE STRATEGIC MANAGEMENT PROCESS:AN  OVERVIEW
2.THE THREE STRATEGY-MAKING TASKS:Developing a Strategic Vision,Setting Objectives,and Crafting a Strategy
3.INDUSTRY AND COMPETITIVE ANALYSIS
4.EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITES
5.STRATEGY AND COMPETITIVE ADVANTAGE 
6.MATCHING STRATEGY TO A COMPANYS SITUATION
7.STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES
8.EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANES 
9.IMPLEMENTING STRATEGY:BUILDING RESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION
10.IMPLEMENTING STRATEGY :BUDGETS,POLICIES,BEST PRACTICES,SUPPORT SYSTEMS,AND REWARDS
PART 2 CASES IN STRATEGIC MANAGEMENT
A GUIDE TO CASE ANALYSIS

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