領(lǐng)先商務(wù)英語閱讀-3

內(nèi)容概要

　　《領(lǐng)先商務(wù)英語專業(yè)系列教材：領(lǐng)先商務(wù)英語閱讀（3）》為了保證教材編寫的質(zhì)量，《領(lǐng)先商務(wù)英語專業(yè)系列教材：領(lǐng)先商務(wù)英語閱讀（3）》的編寫組成員由經(jīng)、管、法、文等多學(xué)科的教授、副教授，博士和在職博士為主體組成。經(jīng)、管、法的教師主要負(fù)責(zé)每冊四個模塊的課文內(nèi)容選材，橫向把握學(xué)科知識的合理性，縱向把握整套教材中每個學(xué)科的完整性。英語教師主要負(fù)責(zé)把握課文英語語言的難易程度、文章難點(diǎn)的注釋及閱讀練習(xí)的編寫。這樣的編寫團(tuán)隊(duì)無論從商務(wù)專業(yè)角度還是從英語語言角度來看都是一支最為合理的組合。

書籍目錄

Unit 1 Multinational CorporationsText A： Multinational Corporations： Myths and FactsText B： The New Multinational： Lilliputian, not LeviathanUnit 2 Contract LawText A： Offer and AcceptanceText B： History of the International Chamber of CommerceUnit 3 Marketing Strategy （1）Text A： Marketing Plan （ 1）Text B： Developing a Marketing PlanUnit 4 Marketing Strategy （II）Text A： Marketing Plan （ II ）　Text B： Four Best-Practices for Renovating Your Brand- Before It's Too LateUnit 5 Cultural Awareness in BusinessText A： Cross-Cultural AdvertisingText　 B： Across Cultures Competency in BusinessUnit 6Trade BarriersText　 A： Tariff and Non-Tariff Barriers to TradeText　 B： Trade Barriers Are Immoral and Destructive of Economic Well-BeingUnit 7Emerging MarketsText A： China's Stimulus Package： Will It Work and What's Next?Text B： Cars in Emerging Markets - A Global Love AffairUnit 8Effective LeadershipText A： Leadership Lapses Fuel Wall Street's FallText B： Hiring from Outside the Company　Unit 9 Globalization vs. LocalizationText A： Whether You Agree with Globality or Disagree, Don't Ignore ItText B： Overseas Fever of Tsingtao Beer Unit 10 Financial InstitutionsText A： Financial InstitutionsText B： How the Financial Crisis Was Built into the System?Unit11 Managerial AccountingText A： Managerial Accounting： An OverviewText B： Confusion with Managerial Accounting- Performance Management： Making It WorkUnit 12　Modern LogisticsText A： Coming （Back） to AmericaText B： Standard Logistics Information： the Basis for Modern LogisticsUnit13 Culture and NegotiationText A： Negotiations Across Cultural BoundariesText B： Negotiating in Different CountriesUnit 14 Intercultural AlliancesText A： Managing Alliances Across CulturesText B： Joint Venture Between Toshiba and MotorolaUnit 15 Financial PersonnelText A： International Financial Advisors Text B： Training the Face of Your Firm Unit 16 How to Stimulate Consumer PurchasesText A： Emotional Connections or Functionality-What Really Drives Consumer Sales?Text B： Consistent Marketing Provides Big Rewards

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