新編商務(wù)英語-聽力教程教學(xué)參考書-3

內(nèi)容概要

　　《新編商務(wù)英語（第2版）：聽力教程（3）教學(xué)參考書》旨在通過由淺入深、由易至難漸進(jìn)式的、科學(xué)的聽力技能訓(xùn)練，逐步提高學(xué)生的“聽”的能力。本書在充分總結(jié)多年教學(xué)實(shí)踐經(jīng)驗(yàn)的基礎(chǔ)上對原教材作了進(jìn)一步完善，使之編排更科學(xué)，特點(diǎn)更鮮明，內(nèi)容更精煉，梯度更合理，形式更生動活潑，以期達(dá)到更好的教學(xué)效果。

書籍目錄

Unit 1Part ⅠA. What Is Exporting?B. The Importance of Export TradePart ⅡA. Export Market ResearchB. Variables in MarketingPart ⅢA. Exporting Procedures （1）B. Exporting Procedures （2）Part ⅣThe World of HumorUnit 2Part ⅠA. Some Special Terms in Export TradeB. Importance of Export PricingPart ⅡA. Setting Export Prices - Cost ConsiderationsB. Long Champ Makes Big China StridesPart ⅢA. Business Inquiries （1）B. Business Inquiries （2）C. Business Inquiries （3）Part ⅣThe World of HumorUnit 3Part ⅠA. Foreign Investment （1）B. Foreign Investment （2）Part ⅡA. Investment Wisdom from Warren BuffetB. Investment EnvironmentPart ⅢA. Establishing Joint VenturesB. Preferential PoliciesPart Ⅳ The World of HumorUnit 4Part ⅠA. StockB. Stock MarketPart ⅡA. Stock Value and IndexesB. Risk InvestmentPart ⅢA. Warren Buffett - Ace StockpickerB. George Soros - The Man Who MovesMarketPart Ⅳ The World of HumorUnit 5Part ⅠA. Stock ExchangeB. A Bull and a Bear MarketPart ⅡA. Understand the Stock MarketB. How to Start an InvestmentPart ⅢA. How to Be a Successful Stock InvestorB. Stock Market TipsPart Ⅳ The World of HumorUnit 6Part ⅠA. What Is Insurance?B. Insurance Is a NecessityPart ⅡA. Buying InsuranceB. Health InsurancePart ⅢA. Questions to Expect When Applying forInsuranceB. Insurance CompaniesPart ⅣThe World of HumorUnit 7Part ⅠA. Life Insurance BasicsB. Property Insurance CompaniesPart ⅡA. How to Buy Good Health InsuranceB. Travel InsurancePart ⅢA. Screen Out Good Insurance Risks fromPoor OnesB. Tips for Buying InsurancePart ⅣThe World of HumorUnit 8Part ⅠA. Promotion StrategiesB. A Promoting ProjectPart ⅡA. Giving Business Presentations （1）B. Giving Business Presentations （2）Part ⅢA. A Sales Presentation （1）B. A Sales Presentation （2）Part Ⅳ The World of HumorTest OnePart ⅠPart ⅡPart ⅢPart ⅣUnit 9Part ⅠA. Why Is Finance Important?B. Financial MarketPart ⅡA. The Problem of InflationB. Dollars in the World MarketPart ⅢA. Credit CardsB. Shanghai's Financial IndustryPart ⅣThe World of HumorUnit 10Part ⅠA. Stock Market's Miracle ManB. Seeking the Gold ApplePart ⅡA. Steve JobsB. Giorgio ArmaniPart ⅢA. Forbes Rich List - World's Billionaires in 2011B. Founder of the Google Search EnginePart ⅣThe World of HumorUnit 11Part ⅠA. Rail Freight and Road TransportB. Ocean Freight and Air FreightPart ⅡA. Physical DistributionB. ContainerizationPart ⅢA. Mode of TransportationB. Shipping GoodsPart ⅣThe World of HumorUnit 12Part ⅠA. Shipping with an ExpertB. Easy Steps to Preparing Your PackagePart ⅡA. Background of DHL Worldwide ExpressB. Choosing Shipping OptionsPart ⅢA. Introduction of DHL-SinotransB. Philosophies of DHL-SinotransPart ⅣThe World of HumorUnit 13Part ⅠA. What Is E-commerce?B. What Is A Weber?Part ⅡA. Sales of Real Estate on the InternetB. How to Make Money on the Internet?Part ⅢA. Email Marketing TipsB. Email Marketing for Your Online BusinessPart Ⅳ The World of HumorUnit 14Part ⅠA. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade StatusB. Hunting Down the UnfaithfulPart ⅡA. Remittance Business GrowsB. Arbitration Thrives in ChinaPart ⅢA. New Firm Sells BargainsB. Clubs Teach Kids InvestmentPart Ⅳ The World of HumorUnit 15Part ⅠA. Cross-cultural NegotiationsB. The Concept of "Face"Part ⅡA. Cross-cultural Negotiating TipsB. Different Negotiating StylesPart ⅢA. Negotiating in JapanB. A NegotiationPart Ⅳ The World of HumorTest TwoPart ⅠPart ⅡPart ⅢPart ⅣPart Ⅴ

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