全國(guó)高等院校商務(wù)英語(yǔ)精品教材·全國(guó)商務(wù)英語(yǔ)研究會(huì)推薦教材

內(nèi)容概要

　　《全國(guó)高等院校商務(wù)英語(yǔ)精品教材：新編商務(wù)英語(yǔ)（第2版）閱讀教程（3）》是商務(wù)英語(yǔ)系列教材之一，教材中的語(yǔ)言材料均選自當(dāng)代英美報(bào)紙雜志以及某些商務(wù)專(zhuān)著，其內(nèi)容新穎、涉及面廣。本教材旨在通過(guò)較大量的閱讀，使學(xué)生鞏固已學(xué)的基本詞匯和語(yǔ)法知識(shí)，擴(kuò)大詞匯量，加強(qiáng)語(yǔ)感，提高英語(yǔ)閱讀能力。

書(shū)籍目錄

Unit 1Part A TextText A Pricing （I）Text B Pricing （II）Part B Fast ReadingUnit 2Part A TextText A Aspects of Culture （I）Text B Aspects of Culture （II）Part B Fast ReadingUnit 3Part A TextText A The Marketing Mix： The Four PsText B Burger King Revamps its ImagePart B Fast ReadingUnit 4Part A TextText A PromotionText B Sales Promotion MethodsPart B Fast ReadingUnit 5Part A TextText A Types of SalespersonsText B Marge, a Top-notch SalespersonPart B Fast ReadingTest 1Unit 6Part A TextText A LogisticsText B Physical DistributionPart B Fast ReadingUnit 7Part A TextText A Developing China's Sales and Distribution Capabilities （I）Text B Developing China's Sales and Distribution Capabilities （II）Part B Fast ReadingUnit 8Part A TextText A International MarketingText B Parker Pen's Globalization StrategyPart B Fast ReadingUnit 9Part A TextText A Methods of Payment in Foreign TradeText B The American Banking SystemPart B Fast ReadingUnit 10Part A TextText A Intellectual Property Protection in China： Does ItWarrant Worry? （I）Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）Part B Fast ReadingTest 2Some Important Reading Strategies and SkillsVocabularyKey

圖書(shū)封面

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    全國(guó)高等院校商務(wù)英語(yǔ)精品教材·全國(guó)商務(wù)英語(yǔ)研究會(huì)推薦教材 PDF格式下載

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