全國高等院校商務英語精品教材·全國商務英語研究會推薦教材

內容概要

　　《全國高等院校商務英語精品教材：新編商務英語（第2版）閱讀教程（3）》是商務英語系列教材之一，教材中的語言材料均選自當代英美報紙雜志以及某些商務專著，其內容新穎、涉及面廣。本教材旨在通過較大量的閱讀，使學生鞏固已學的基本詞匯和語法知識，擴大詞匯量，加強語感，提高英語閱讀能力。

書籍目錄

Unit 1Part A TextText A Pricing （I）Text B Pricing （II）Part B Fast ReadingUnit 2Part A TextText A Aspects of Culture （I）Text B Aspects of Culture （II）Part B Fast ReadingUnit 3Part A TextText A The Marketing Mix： The Four PsText B Burger King Revamps its ImagePart B Fast ReadingUnit 4Part A TextText A PromotionText B Sales Promotion MethodsPart B Fast ReadingUnit 5Part A TextText A Types of SalespersonsText B Marge, a Top-notch SalespersonPart B Fast ReadingTest 1Unit 6Part A TextText A LogisticsText B Physical DistributionPart B Fast ReadingUnit 7Part A TextText A Developing China's Sales and Distribution Capabilities （I）Text B Developing China's Sales and Distribution Capabilities （II）Part B Fast ReadingUnit 8Part A TextText A International MarketingText B Parker Pen's Globalization StrategyPart B Fast ReadingUnit 9Part A TextText A Methods of Payment in Foreign TradeText B The American Banking SystemPart B Fast ReadingUnit 10Part A TextText A Intellectual Property Protection in China： Does ItWarrant Worry? （I）Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）Part B Fast ReadingTest 2Some Important Reading Strategies and SkillsVocabularyKey

圖書封面

評論、評分、閱讀與下載

---

    全國高等院校商務英語精品教材·全國商務英語研究會推薦教材 PDF格式下載

---