全國行業(yè)英語系列統(tǒng)編教材

出版時間:2012-5  出版社:高等教育出版社  作者:廖國強(qiáng) 編  頁數(shù):300  

內(nèi)容概要

  《全國行業(yè)英語系列統(tǒng)編教材:經(jīng)貿(mào)英語(第2版)》共分15單元,每單元含4大模塊。第一個模塊從聽力開始,引入該單元內(nèi)容的基本概念或常識,讓學(xué)習(xí)者在練習(xí)聽力的過程中學(xué)到新知識,自然留下初步印象,為第二步展開專業(yè)性的情景對話或有特色的個案式討論奠定基礎(chǔ);在第三個模塊Rudimentary Knowledge中,讀者可以學(xué)習(xí)到涉及該單元主題的基礎(chǔ)理論專題文章,了解相關(guān)知識及背景,從而使所學(xué)內(nèi)容更加系統(tǒng)化;通過Additional Practice模塊中更多專業(yè)知識的學(xué)習(xí)和意圖明確的綜合實踐練習(xí),能使讀者達(dá)到開拓視野、打牢語言基礎(chǔ)和鞏固提高的目的,其中唐桂霖為Merry Corner部分所繪插圖能更好地幫助讀者理解幽默故事,還能讓讀者進(jìn)一步在愉悅中體驗英語學(xué)習(xí)的效果。

書籍目錄

Unit 1 TradePart 1 Understanding of TradePart 2 Establishing Trade RelationsPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 2 MarketsPart 1 Some Forms of MarketsPart 2 Marketing Products or Services SuccessfullyPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 3 Attracting or Making InvestmentPart 1 Attracting or Making InvestmentPart 2 Investment EnvironmentPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 4 Impcrt and ExportPart 1 Import and ExportPart 2 Making the Decision to Import or ExportPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 5 Technology TransfersPart 1 Benefits of Advanced TechnologyPart 2 Introducing the Latest Technology to Keep CompetitivenessPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 6 Invitation for and Submission of BidsPart 1 Conditions for BidsPart 2 Consulting About the BidsPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 7 Inquiry and OfferPart 1 General Ideas of Inquiry and OfferPart 2 Dialogues About Inquiry and OfferPart 3 Rudimentary KnowledgePart 4 Additional PracticeUnit 8 Counter-OfferPart 1 Understanding of Counter-OfferPart 2 Meeting Each Other HalfwayPart 3 Rudimentary KnowledgePart 4 Additional Practice……Unit 9 Acceptance and OrderingUnit 10 Packing and ShipmentUnit 11 InsuranceUnit 12 AgencyUnit 13 ClaimsUnit 14 ArbitrationUnit 15 Commercial Documents TapescriptsKey for Deference

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