體驗(yàn)商務(wù)英語

內(nèi)容概要

　　《體驗(yàn)商務(wù)英語教師用書4（第2版）》延續(xù)了第一版活潑、高效的體驗(yàn)式商務(wù)英語學(xué)習(xí)模式。在此基礎(chǔ)上對(duì)聽力和閱讀材料進(jìn)行了全面更新，緊扣時(shí)代脈搏，多維度拓展商務(wù)英語語言及交際能力，著力打造精品。

書籍目錄

Notes on unitsUnit 1 CommunicationAt a glanceBusiness briefLesson notesUnit 2 International marketingAt a glanceBusiness briefLesson notesUnit 3 Building relationshipsAt a glanceBusiness briefLesson notesUnit 4 SuccessAt a glanceBusiness briefLesson notesUnit 5 Job satisfactionAt a glanceBusiness briefLesson notesUnit 6 RiskAt a glanceBusiness briefLesson notesUnit 7 E-commerceAt a glanceBusiness briefLesson notesRevisionUnit AUnit 8 Team buildingAt a glanceBusiness briefLesson notesUnit g Raising financeAt a glanceBusiness briefLesson notesUnit 10 Customer serviceAt a glanceBusiness briefLesson notesUnit 11 Crisis managementAt a glanceBusiness briefLesson notesUnit 12 Management stylesAt a glanceBusiness briefLesson notesUnit 13 Takeovers and mergersAt a glanceBusiness briefLesson notesUnit 14 The future of businessAt a glanceBusiness briefLesson notesRevisionUnit BText BankTeacher's notesUnit 1 CommunicationCommunication with employeesThe communication value of corporate websitesUnit 2 International marketingThe fate of global brandsMoving your brand image upmarketUnit 3 Building relationshipsPartnering among consultanciesBlogging as a relationship toolUnit 4 SuccessA company strategy for a successful productA record year for a supermarket chainUnit 5 Job satisfactionManaging flexible working practicesSatisfying employees and customersUnit 6 RiskThe priority of safetyThe risk of loss of brand value and reputationUnit 7 E-commerceInternet shopping - ten years onUser-friendlinessUnit 8 Team buildingManaging teams across different countries and culturesTeam-building exercisesUnit 9 Raising financeOptions for start-up companiesAn alternative to the banksUnit 10 Customer serviceUsing technology to handle customersCustomer satisfaction surveysUnit 11 Crisis managementManaging crises effectivelyCarrying out a rescue planUnit 12 Management stylesLeadership qualitiesThe advantages of diplomatsUnit 13 Takeovers and mergersA year after a mergerHow to manage takeovers and mergersUnit 14 The future of businessSolving impossible problemsKeeping up with technologyText bank answer keyResource BankTeacher's notesUnit 1 CommunicationProblem-solving on the phoneUnit 2 International marketingBrainstormingUnit 3 Building relationshipsNetworkingUnit 4 SuccessNegotiatingUnit 5 Job satisfactionHandling difficult situationsUnit 6 RiskReaching agreementUnit 7 E-commercePresentationsUnit 8 Team buildingResolving conflictUnit 9 Raising financeNegotiating: tacticsUnit 10 Customer serviceActive IisteningUnit 11 Crisis managementAsking and answering difficult questionsUnit 12 Management stylesSocialising: putting people at easeUnit 13 Takeovers and mergersSummarising in presentationsUnit 14 The future of businessTele p h o ning:getting the right informationAppendixTranslation referenceBusiness briefReadingAudio scripts

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