體驗商務(wù)英語

內(nèi)容概要

　　《體驗商務(wù)英語同步練習(xí)3（第2版）》延續(xù)了第一版活潑、高效的體驗式商務(wù)英語學(xué)習(xí)模式。在此基礎(chǔ)上對聽力和閱讀材料進(jìn)行了全面更新，緊扣時代脈搏，多維度拓展商務(wù)英語語言及交際能力，著力打造精品。

書籍目錄

Unit 1 BrandsUnit 2 TravelUnit 3 OrganisationUnit 4 ChangeUnit 5 MoneyUnit 6 AdvertisingUnit 7 CulturesUnit 8 EmploymentUnit 9 TradeUnit 10 QualityUnit 11 EthicsUnit 12 LeadershipUnit 13 InnovationUnit 14 Competition

章節(jié)摘錄

　　Unit 1 Brands Translate the following sentences from Chinese into English.1 很多大公司把其網(wǎng)站外包給網(wǎng)頁服務(wù)公司（hosting company），因為這些公司提供管理服務(wù)。2 企業(yè)培育出牢固的品牌資產(chǎn)就能促進(jìn)客戶更高的忠誠度。3 由于為諸如耐克公司的產(chǎn)品做代言人，喬丹很快成了千萬富翁。4 縱向品牌延伸包括改變產(chǎn)品的配方、包裝和定價，目的是直達(dá)更多的顧客。5 他們提出了公司是否應(yīng)該為該細(xì)分市場提供服務(wù)的問題。Translate the following passage from English into Chinese.Brand Loyalty Whether you have a small business or a big business, the customers have developed certain ideas about your company,product or service and this is called brand in a nutshell.The best way of improving your business is spreading awareness about your brand among the consumers.It seems that many of the companies have lost sight of the significance of establishing brand loyalty and it is mainly reflected in the poor quality of their product and inadequate customer service.So firstly you should improve the quality of your product as well as offer satisfactory customer service.Another important factor that contributes a lot in developing brand loyalty is advertisement and marketing.In present time,wherever we look,TV ads,banners,hoardings,magazines,billboards draw our attention and we find some or the other brand is reminding us of our need and promising to provide us with more than our expectations.When a customer comes to buy a product,a number of factors mold his/her decision of buying a product of a particular brand.The decisive factors include past experience of quality,price,word-of-mouth,customer service,brand connotation and so on.Brand loyalty occurs only when the customer is satisfied.

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