出版時(shí)間:2011-11-01 出版社:高等教育出版社 作者:編寫(xiě)組 頁(yè)數(shù):186
內(nèi)容概要
《新編實(shí)用英語(yǔ)綜合教程3(第3版)》的修訂目標(biāo)是“更新與升級(jí)”,而不是“重起爐灶”,在讓老用戶(hù)感到熟悉與親切的同時(shí),又感覺(jué)到新思路、新內(nèi)容、新氣息;為新用戶(hù)則提供一套理念更新?lián)Q代的“更新版新編實(shí)用英語(yǔ)”?! 〉谌孢M(jìn)一步體現(xiàn)了“三加強(qiáng)”的原則:加強(qiáng)聽(tīng)說(shuō)、加強(qiáng)表達(dá)、加強(qiáng)實(shí)用。第三版特別加強(qiáng)了聽(tīng)說(shuō)部分的訓(xùn)練,更注重實(shí)用交際能力的培養(yǎng);增編《新編實(shí)用英語(yǔ)·職場(chǎng)手冊(cè)》的目的就是使《新編實(shí)用英語(yǔ)》更好更直接地為學(xué)生求職和深造服務(wù)?! 〉谌孀非蟮哪繕?biāo)不僅“要實(shí)用,要好教,更要好學(xué)”,還要便于創(chuàng)設(shè)“學(xué)習(xí)輕松、學(xué)用結(jié)合、課堂,職場(chǎng)交融”的教學(xué)環(huán)境。新編和更新的課文更具時(shí)代氣息,體現(xiàn)了職場(chǎng)交際的特色,語(yǔ)言更具時(shí)代性,更有利于激發(fā)學(xué)生的學(xué)習(xí)興趣,如新增的網(wǎng)絡(luò)討論和博客交流等?! 〉谌娓幼⒁怏w現(xiàn)人文因素和跨文化交際,特別加編了Appreciating Culture Tips(文化欣賞提示),讓學(xué)生討論生活哲理和職業(yè)道德警語(yǔ)(Mottos of Life Philosophy and Business Ethics),欣賞語(yǔ)言及其所包含的人生哲理?! 缎戮帉?shí)用英語(yǔ)綜合教程3(第3版)所進(jìn)行的探索與嘗試符合高職高專(zhuān)英語(yǔ)教學(xué)改革的方向和迫切需求,編者相信本教材一定能得到廣大高職高專(zhuān)院校師生的歡迎與支持,也希望更多的院校積極參與教學(xué)、教材改革的實(shí)踐。我們始終抱著虛心聽(tīng)取意見(jiàn)、深入研究、不斷完善的態(tài)度,力求使《新編實(shí)用英語(yǔ)》(第三版)成為廣大師生的誠(chéng)摯朋友。
書(shū)籍目錄
Unit One Promoting ActivitiesSection ⅠTalking Face to FaceSeation Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ Creative Strategies Prompt Consumers to Buy, Buy, BuyPassage Ⅱ Promotion MethodsSection V Appreciating Culture TipsUnit Two Company ProfilesSection Ⅰ Talking Face to FaceSection Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp Eyepassage ⅠDeveloping Your Company ImagePassage Ⅱ Everyone Has a Chance to WinSection V Appreciating Culture TipsUnit Three Purchase and PaymentSection Ⅰ Talking Face to FaceSection Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ How Safe Is Your Mobile Wallet?Passage Ⅱ E-business Means OpportunitiesSection V Appreciating Culture TipsUnit Four Tratining Across CulturesSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ Cultural Diversity in the WorkplacePassage Ⅱ Change, or Get Left BehindSection VAppreciating Culture TipsUnit Five Barndsand AdvertisementsSection Ⅱ Talking Face to FaceSection Ⅲ Being All EarsSection Ⅳ Maintaining a Sharp EyePassage Ⅰ ElsietheCowPassage Ⅱ ExperientiaIBrandingSection V Appreciating Culture TipsUnit Six Sharing the LossPassage Ⅰ SharingEconomicLossesThroughlnsurancePassage Ⅱ BeCarefulwithYourPolicySection V Appreciating Culture Tips……Unit Seven Busy Agenda and ScheduleUnit Eight Thinking Global,Acting Local
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