新編商務(wù)英語(yǔ)

內(nèi)容概要

　　教材中的語(yǔ)言材料均選自當(dāng)代英美報(bào)紙雜志以及某些商務(wù)專著，其內(nèi)容新穎、涉及面廣。本教材旨在通過(guò)較大量的閱讀，使學(xué)生鞏固已學(xué)的基本詞匯和語(yǔ)法知識(shí)，擴(kuò)大詞匯量，加強(qiáng)語(yǔ)感，提高英語(yǔ)閱讀能力。若配合本系列教材的其他分冊(cè)使用，則更能系統(tǒng)地掌握商務(wù)英語(yǔ)的基本詞匯及其表達(dá)方式，全面地獲得有關(guān)商務(wù)的基本知識(shí)?！　”窘滩墓灿?jì)4冊(cè)，每?jī)?cè)10個(gè)單元。每單元分兩個(gè)部分。第一部分由課文（text）及相應(yīng)的練習(xí)組成，其中text a可作為主課文使用，text b可作home reading使用，教師亦可根據(jù)需要作適當(dāng)調(diào)整；兩篇課文在生詞表后都增加了useful expressions，供學(xué)生參考掌握運(yùn)用。第二部分為快速閱讀（fast reading），每單元都配有兩篇短文及相應(yīng)的練習(xí)，其目的是培養(yǎng)學(xué)生在有限時(shí)間內(nèi)快速準(zhǔn)確地獲取主要信息的能力，此部分可在課堂規(guī)定的時(shí)間內(nèi)完成。本教材每?jī)?cè)各配有期中與期末兩套自測(cè)題，用以檢查已學(xué)過(guò)的詞匯、語(yǔ)言知識(shí)、商務(wù)知識(shí)及閱讀理解能力。每?jī)?cè)書(shū)后新增了some important reading strategies and skills，以幫助學(xué)生掌握閱讀技巧，提高閱讀速度，增強(qiáng)閱讀能力。此外還附有該冊(cè)生詞總表及練習(xí)答案，供教師和學(xué)生參考。

書(shū)籍目錄

unit part a text text a business and your life　text b competition in business　part b fast reading　unit part a text　text a marketing is all around us　text b how marketing serves us　part b fast reading　unit part a text text a buying motives　text b how and where people buy　part b fast reading　unit part a text text a selling　text b i've never been able to bargain， even with an armenian rug dealer part b fast reading　unit part a text text a american business heroes　text b bill gates　part b fast reading　11otest unit part a text　text a types of business organizations　text b the trouble with being a tycoon　part b fast reading　unit part a text　15otext a other types of business organizations　text b franchising in china： a dead duck?　part b fast reading　unit part a text　text a the coca-cola company's first hundred years （ i ）　text b the coca-cola company's first hundred years （ii）　part b fast reading　unit part a text　text a brand and brand names（i）　text b brand and brand names （ii）　part b fast reading　unit part a text　text a reaching china's digital consumers　text b environmentally friendly consumers emerge　part b fast reading　test 2 some important reading strategies and skills vocabulary　key

章節(jié)摘錄

　　The popcorn is a product. The movie theater where the popcorn was sold provides a service —— theopportunity to see a movie. Other business marketing services include beauty salons， insuranceagencies， driving schools， emergency care centers， and the telephone companies. Services aremarketed as products. Services vary from other products in several ways. They are intangible andperishable. You cannot keep a plane flight， for example， nor can the airline gain income from anunsold seat. Services also vary in quality. One business-class flight may serve a hot meal while anotheroffers only sandwiches. Finally services cannot be separated from the organization or person givingthe service. You cannot buy a plane ride from a railroad. For these reasons， it is important that servicebusinesses use marketing skills to find out what customers want and then supply it.Marketing involves many special activities. Among them are marketing research， productplanning， advertising， and selling. These activities and others make up the world of marketing ——a world of people， products， actions and ideas. Thus， marketers respond to the needs of people.To prove the statement Marketing is all around us， we need only take a quick imaginary tour ofyour community. 　　……?

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