西方文化概論

內(nèi)容概要

　　《西方文化概論》分為三個部分。第一部分從西方文化的源頭講起，介紹古希臘文化和圣經(jīng)文化對西方文化的深遠(yuǎn)影響。在教授西方文化課程的時候，編者深刻地感受到，僅講解一些文化的具體形式和表現(xiàn)是不夠的，必須要深入地理解其源頭和思想的傳統(tǒng)。西方文化傳統(tǒng)上又被稱為“兩希文化”，因此在具體介紹西方文化的方方面面之前，有必要從其源頭開始探索。第二部分對西方文化在各個領(lǐng)域的具體體現(xiàn)和發(fā)展進(jìn)行了介紹，由于文化包括的領(lǐng)域眾多，無法逐一詳解，因此有選擇地介紹了部分內(nèi)容。與傳統(tǒng)教材不同的是，本教材著眼于從更加生活化的角度，講解與人們?nèi)粘Ｉ蠲芮邢嚓P(guān)的方面，而非純學(xué)術(shù)性的介紹。

書籍目錄

Part I Systems of ThoughtChapter 1 Ancient Greek CultureChapter 2 ChristianityPart II Art, Daily Life and Customs Through HistoryChapter 3 FoodChapter 4 CustomsChapter 5 FestivalsChapter 6 SuperstitionChapter 7 ArchitectureChapter 8 MedicineChapter 9 OratoryPart III Culture in PerspectiueChapter 10 Intellectual MovementChapter 11 The Great BooksChapter 12 Popular MusicChapter 13 Organizational CultureChapter 14 Web Communication Culture

章節(jié)摘錄

版權(quán)頁：插圖：It would seem ridiculous that Caesar could come to power in today's America. But that ineffect is what has happened. By providing "Always Low Prices," Sam Walton understood onething clearly. As Caesar knew how to obtain and maintain his power accordingly, Sam Waltonknew that Americans deserved "Always Low Prices" —— low prices were their inalienable right.Americans work hard for their money and by providing them a place where they could stretchthat dollar even further Walton knew that a powerful recipe would be borne. In his eyes "AlwaysLow Prices" was nothing less than his civic responsibility, a service to the community ——Caesar looking out for the good of all his subiects.Through his tireless efforts of providing "Always Low Prices," Sam Walton was able toinvigorate his company with an over-arching goal of cost control that would accomplishtwo critical points from where his modern day Empire could flourish. First, it would lay thefoundation for one of America's most frugal companies and create a discipline that wouldbe second to none. Second, it would solidify an archetypical myth figure that would survivehim as founder and further lay the bedrock on top of which the Wal-Mart culture could firmlygrow. Without either of these cultural necessities of discipline and myth Wal-Mart would notand could not be the Wal-Mart we know of today.Every Empire needs its army to have discipline, without discipline in the ranks of thefoot soldiers all is lost. Sam Walton intrinsically knew this and gave his employees a uniformmessage, something that they all could believe in, something that they could rally around ——"Always Low Prices." It was simple, elegant and it was powerful. Any commander will tellyou that all armies need a rallying cry or central theme to be effective —— something that everyfoot soldier can easily understand. Kill the enemy because the enemy is evil. Kil high pricesbecause high prices are evil. Interestingly, the assumption that the enemy is evil never getsquestioned or else the whole idea of war makes no sense. In the same manner within Wal-Mart, the assumption that high prices are evil is never questioned or else the whole idea ofnever faltering to provide low prices makes no sense.

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《西方文化概論》是普通高等教育“十一五”國家級規(guī)劃教材,大學(xué)英語選修課?學(xué)科課程系列教材之一。

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