職通商務(wù)英語(yǔ)聽說教程教師參考書3

內(nèi)容概要

　　《職通商務(wù)英語(yǔ)聽說教程》共分三冊(cè)，除主教材外，還配有《教師參考書》以及mp3錄音光盤、電子教案、多媒體學(xué)習(xí)課件及網(wǎng)絡(luò)學(xué)習(xí)資源?！堵毻ㄉ虅?wù)英語(yǔ)聽說教程教師參考書.3》分兩大階段使用，第一階段（第一冊(cè)、第二冊(cè)）突出通用商務(wù)英語(yǔ)交際技能訓(xùn)練，每?jī)?cè)包含10個(gè)單元，采用相同的教學(xué)模塊設(shè)計(jì)，主題鮮明，學(xué)習(xí)目的明確。第二階段（第三冊(cè)）突出外貿(mào)業(yè)務(wù)工作流程技能訓(xùn)練，全書分為7章，并根據(jù)章節(jié)特色分為20個(gè)單元，每單元根據(jù)工作任務(wù)的特點(diǎn)分成3個(gè)模塊，重點(diǎn)突出?！堵毻ㄉ虅?wù)英語(yǔ)聽說教程教師參考書》采用與主教材配套的單元結(jié)構(gòu)，每單元都提出了教學(xué)目標(biāo)，并提供了參考資料、教學(xué)建議、參考答案、聽力原文；還針對(duì)重點(diǎn)、難點(diǎn)適當(dāng)加入了豐富的背景材料，方便教師進(jìn)行課堂教學(xué)。

書籍目錄

Chapter 1 seeking forpotential clientsUnit i first business contact Section i lead-in Section ii businessscenes Part 1 first contact Part 2 discussing in detail Part 3 potential client analysis Unit 2 b2 bcommunication Section i lead-in Section ii businessscenes Part 1 making a business call Part 2 company visit Part 3 making a business appointment Unit 3 productpresentation Section i lead-in Section ii businessscenes Part 1 atafair Part 2 in theshowroom Part 3 theproduct launch Section iv leisure time Chapter 2 business consultationUnit 4 enquiries and replies Section i lead-in Section ii businessscenes Part 1 in theshowroom Part 2 over thephone Part 3 on the factory tour Section iv leisure timeUnit 5 offers and counter-offers Section i lead-in Section ii businessscenes Part 1 lowering theprices Part 2 offering discounts Part 3 increasing agency commissions Chapter 3 business negotiationUnit 6 terms of commodity Section i lead-in Section ii businessscenes Part 1 quality control Part 2 packing negotiation Part 3 quantity negotiation Unit 7 transportation and insurance Section i lead-in Section ii businessscenes Part 1 transportation Part 2 delivery Part 3 insurance Section iv leisure time Unit 8 pricing andpayment Section i lead-in Section ii businessscenes Part 1 initial haggling Part 2 negotiating in detail Part 3 terms ofpayment Chapter 4 conclusion of the contractUnit 9 placing an order Section i lead-in Section ii businessscenes Part 1 trial order Part 2 repeat order Part 3 telephone order Section iv leisure time Unit 10 signing the contract Section i lead-in Section ii businessscenes Part 1 drawingup a draft contract Part 2 alternating the contract Part 3 signing the contract Section iv leisure time Unit 11 quiz Unit 12 declaring at customs Section i lead-in Section ii businessscenes Part 1 customs formalities Part 2 hscode Part 3 declaration documents Chapter 5 post contract actionsUnit 13 after-salesservice Section i lead-in Section ii businessscenes Part 1 introduction toservice Part 2 customerservice Part 3 customer feedback Section iv leisure time Unit 14 complaints and claims Section i lead-in Section ii businessscenes Part 1 making complaints Part 2 rejecting claims Part 3 accepting claims Chapter 6 other trade formsUnit 15 agency. Section i lead-in Section ii businessscenes Part 1 negotiation onsole agent agreement Part 2 requirements ofsole agency Part 3 signing thesole agent agreement Unit 16 bids and tenders Section i lead-in Section ii businessscenes Part 1 calling for a bid Part 2 submitting a bid Part 3 concluding a tender Chapter 7 businessskills in international tradeUnit 17 business etiquette Section i lead-in Section ii businessscenes Part 1 personal etiquette Part 2 business etiquette Part 3 cross-cultural communication Unit 18presentationskills Section i lead-in Section ii businessscenes Part 1 making astart Part 2 key factors of asuccessfulpresentation Part 3 finishing off Unit 19 skills forsuccessful negotiation Section i lead-in Section ii businessscenes Part 1 different negotiatingstyles of different cultures Part 2 proper behaviors in negotiation Part 3 negotiationstrategies Unit 20 finaltest

章節(jié)摘錄

　　In a contract， many issues may concern only one of the parties to a salestransaction， but a number of key issues must be taken into account by both parties.At first glance， the key issues may seem relevant to one party or the other only.However， the success of the entire transaction， as well as the profit for both parties，tends to hinge on these key issues.　　When engaging in international business， you must consider the businesspractices and legal requirements of both the buyer's and the seller's country. Yonmust at least become aware of export and import requirements， internationalpayment methods， foreign exchange rules， intellectual property rights， and choiceof governing law and jurisdiction. Parties to a commercial transaction generallyhave the freedom to agree to any contract terms that they desire， but the lawsof your country or the foreign country may require a written contract. In sometransactions， the laws may even specify all or some of the contract terms.　　Whether a contract is valid in a particular country is mainly of concern if youhave to seek enforcement. Otherwise， you have fairly broad flexibility in negotiatingcontract provisions. However， you should always be certain to come to a definiteunderstanding with the other party on four basic issues： the goods （quantity， type，and quality）， the time of delivery， the price and the time and means of payment.　　……

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