職通商務(wù)英語(yǔ)教師參考書

內(nèi)容概要

《職通商務(wù)英語(yǔ)教師參考書2》將商務(wù)專業(yè)知識(shí)和跨文化商務(wù)交際能力與英語(yǔ)語(yǔ)言運(yùn)用技能結(jié)合在一起，以學(xué)生為中心，以商務(wù)為環(huán)境，以商貿(mào)崗位任務(wù)為路徑，以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過對(duì)學(xué)生聽、說、讀、寫、譯等基本技能的全面訓(xùn)練，培養(yǎng)學(xué)生通曉商務(wù)技能，掌握英語(yǔ)知識(shí)以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

書籍目錄

Unit1 International Business  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 2 Business Expansion  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 3 Business Plan  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 4 Business Relationships  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 5 Marketing  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 6 Advertising  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 7 Import and Export  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 8 Investment  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 9 Exhibitions and Trade Fairs  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataUnit 10 Customer Relationship Management  Suggested Teaching Schedule  Background Information  Lecturing Hints  Resource DataAnswer key for Reviews

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