旅游英語應(yīng)用教程

內(nèi)容概要

　　《旅游英語應(yīng)用教程》以功能（意念）教學(xué)法為指導(dǎo)思想，結(jié)合旅游業(yè)中“吃、住、行、游、購、娛”六大要素，將內(nèi)容分為相應(yīng)的六個模塊。全書以此為框架，以旅游活動為主線，創(chuàng)設(shè)情景對話，精選相關(guān)文章。對話強調(diào)功能性、真實性，文章則突出知識性、實用性，每個模塊末設(shè)計了相關(guān)的寫作練習(xí)。《旅游英語應(yīng)用教程》課件中帶有相關(guān)的“突發(fā)事件及其應(yīng)急方法”及導(dǎo)游實務(wù)的問答，并附有課后練習(xí)答案。《旅游英語應(yīng)用教程》內(nèi)容突出旅游英語教材的實用性和實踐性原則，力求真實展現(xiàn)旅游業(yè)各環(huán)節(jié)的知識和技能，培養(yǎng)旅游英語交際能力，體現(xiàn)旅游英語學(xué)習(xí)和教學(xué)特征?！堵糜斡⒄Z應(yīng)用教程》可作為旅游管理專業(yè)高年級學(xué)生、外國語學(xué)院旅游英語專業(yè)學(xué)生的教學(xué)用書，也可作為導(dǎo)游證書考試培訓(xùn)教材。

書籍目錄

TransportSpeaking  Booking Flight TicketsReading  Zheng He, a Great NavigatorComprehensive ExercisesA Humorous StorySpeaking  Going Through the CustomsReading  Transportation in ChinaComprehensive ExercisesA Humorous StorySpeaking  Seeing off at the AirportReading  Qualifications for Being a Good Tour Guide/InterpreterComprehensive ExercisesA Humorous StorySimulated WritingModule 2  Accomodaflon Unit 4  Speaking  Room ReservationReading  Hilton Hotels Corporate ProfileComprehensive ExercisesA Humorous StoryUnit 5Speaking  Checking in at the HotelReading  The Hotel IndustryComprehensive ExercisesA ,Humorous Story  Unit 6Speaking  In the RoomReading  Hotel Management Comprehensive ExercisesA Humorous StorySimulated WritingModule 3  Catering Unit 7Speaking  Ordering a Chinese MealReading  A Brief Introduction of Chinese CuisineComprehensive ExercisesA Humorous StoryUnit 8 Speaking  Ordering Western MealReading  Restaurant EtiquetteComprehensive ExercisesA Humorous StorySimulated WritingModule 4 Sightseeing Unit 9  ~Speaking  Touring BeijingReading  Great Wall TourComprehensive ExercisesA Humorous StoryUnit 10Speaking  A Trip on the ThamesReading  Disney WorldComprehensive ExercisesA Humorous StoryUnit 11 Speaking  Visiting the Terra Cotta Warriors and Horses Reading  Chinese Architectural StylesComprehensive ExercisesA Humorous StoryModule 4 Simulated WritingModule 5  ShoppingUnit 12  Speaking  Shopping and BargainingReading  Shanghai, a Shopping Paradise  Comprehensive ExercisesA Humorous StoryUnit 13Speaking  Refunding and ComplainingReading  Top Ten Tibetan SouvenirsComprehensive ExercisesA Humorous StoryModule 5 Simulated Writing  Module 6  EntertainmentUnit 14Speaking  Visiting a Theme Park  Reading  Hong Kong DisneylandComprehensive ExercisesA Humorous StoryUnit 15  Speaking  Peking OperaReading  Chinese Traditional Operas Comprehensive ExercisesA Humorous StoryUnit 16  Speaking  Spending Spring Festivals in China  Reading  Chinese CustomsComprehensive ExercisesA Humorous StoryModule 6 Simulated Writing  References

章節(jié)摘錄

版權(quán)頁：China' s tourism started relatively late,but it is better than the tourism resources of many countries that tourism is well-developed. China' s huge amount of culturalrelics, its quiet and beautiful scenery known far and wide, the splendour of itsancient art and culture, its traditional multi-national arts and crafts and food of various local recipes, have attracted foreign visitors for a long time. However, as tourism has just developed, China is lacking in sufficient transportation and facilities. In addition, we still have a lot of problems to be solved in the management of tourism, in the quality of service and in the quality of English level of guide and in te rpreters.With all these problems gradually settled, China' s tourism will surely advance to a high stage of development along the unique Chinese pattern.In fact, guide and interpreters are in direct service of foreign visitors. The irquality and service play a decisive role in the development of tourism in dustry."SERVICE" according to international concept contains 7 meanings involved in the acronym. "S" stands for SMILE meaning that the tour guide should provide smiling service. In other words, the tour guide is supposed to smile while rendering service to the tourist; "E" represents EXCELLENT which indicates that service should be per-formed in an excellent way; "R" symbolizes READY which shows that the tour guide is constantly ready to serve the tourist; "V" stands for VIEWING which in dicatesthat each tourism should be treated as a distinguished guest with his or her specialneeds; "I" shows INVITING which means that the tourist will want to return after she or he leaves the host country; "C" stands for CREATING which shows that the to urguide should create an amiable and harmonious environment for the tourist; and lastbut not least "E" indicates EYE which means each tour guide pays a close at tentionto the tourist with keen observation, foresee needs and provides in-time service to make the tourists feel that they are carefully and constantly concerned. Therefore,

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《旅游英語應(yīng)用教程》是高等學(xué)校旅游管理專業(yè)應(yīng)用型本科系列教材。

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