職通商務(wù)英語拓展教程

前言

　　隨著經(jīng)濟全球化的進一步發(fā)展，我國與世界各國的經(jīng)濟合作日益深入，國際商貿(mào)交往日益頻繁。在對國際化商貿(mào)人才需求日益增加的同時，社會對高素質(zhì)商貿(mào)人才的英語應(yīng)用能力的要求愈來愈高，進而對商務(wù)英語教學的載體——商務(wù)英語教材的編寫也提出了更高的要求?！堵毻ㄉ虅?wù)英語》系列教材旨在提高學習者的商務(wù)英語語言交際技巧，培養(yǎng)其熟練掌握英語，通曉商務(wù)知識，熟悉國際商務(wù)環(huán)境，善于跨文化交際的能力，以滿足現(xiàn)代社會對商貿(mào)人才的需求?！　　堵毻ㄉ虅?wù)英語》系列教材將商務(wù)專業(yè)知識和跨文化商務(wù)交際能力與英語語言運用技能結(jié)合在一起，以學生為中心、以商務(wù)為環(huán)境、以商貿(mào)崗位任務(wù)為路徑、以商務(wù)交際為目的，由淺入深，循序漸進，通過對學生聽、說、讀、寫、譯等基本技能的全面訓練，培養(yǎng)學生通曉商務(wù)技能，掌握英語知識以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。培養(yǎng)學習者在商務(wù)場景中使用英語語言知識和商務(wù)知識的技能，使學習者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會需要的應(yīng)用型涉外商務(wù)工作者。使學習者了解和領(lǐng)悟商務(wù)活動中需要的知識，掌握商務(wù)活動中需要的技能，并靈活運用于商務(wù)實踐。使學習者通曉商務(wù)英語語言知識與技能，完成商務(wù)交際任務(wù)?！　∫?《職通商務(wù)英語》系列教材的特點　　1.分析崗位，設(shè)計系統(tǒng)　　《職通商務(wù)英語》系列教材是在分析商貿(mào)職業(yè)人才培養(yǎng)目標，解構(gòu)職業(yè)崗位的基礎(chǔ)上，針對行業(yè)、企業(yè)對商貿(mào)高素質(zhì)人才的要求完成單元主題及框架結(jié)構(gòu)設(shè)計的。設(shè)計系統(tǒng)新穎，適合高職高專經(jīng)貿(mào)商務(wù)專業(yè)的學生使用。

內(nèi)容概要

　　《職通商務(wù)英語拓展教程1》是在分析商貿(mào)職業(yè)人才培養(yǎng)目標，解構(gòu)職業(yè)崗位的基礎(chǔ)上，針對行業(yè)、企業(yè)對商貿(mào)高素質(zhì)人才的要求完成單元主題及框架結(jié)構(gòu)設(shè)計的。設(shè)計系統(tǒng)新穎，適合高職高專經(jīng)貿(mào)商務(wù)專業(yè)的學生使用。

書籍目錄

Unit 1 Business KaleidoscopeVocabulary Practice Grammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure TimeUnit 2 Business EnterpriseVocabulary PracticeGrammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure Time Unit 3 Business PlanVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure Time Unit 4 Business RelationshipVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure Time Unit 5 MarketingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 6 AdvertisingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 7 Retail BusinessVocabulary Practice Grammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 8 BankingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 9 E-BusinessVocabulary PracticeGrammar Practice Reading PracticeWriting PracticeBusiness EtiquetteLeisure TimeUnit 10 Customer ServiceVocabulary PracticeGrammar PracticeReading Practice Writing PracticeBusiness EtiquetteLeisure TimeAnswer Key

章節(jié)摘錄

　　International Distribution Strategy　　Distribution is a vital aspect of overseas marketing. Marketers must set up proper channels and anticipate extensive physical distribution problems. Foreign markets may offer poor transportation systems and warehousing facilities —— or none at all. Global marketers must adapt promptly and efficiently to these situations to profit from overseas sales.　　A distribution decision involves two steps. First, the firm must decide on a method of entering the foreign market. Second, it must determine how to distribute the product within the foreign market through that entry channel. The next auto imports are likely to come from Chinese manufacturer Geely. The firm decided to unveil its initial models at the North American Auto Show in Detroit, where dealers and car buffs could catch the first glimpse of the Free Cruiser and Beauty Leopard. Some dealers took the cars seriously —— and asked for more information about importing and selling them. “What you are seeing is the first stage,”predicts Mike Hanley, a global director for Ernst & Young. “Everybody recognizes that the Chinese car will end up in No,rth America. It's a matter of time.”　　……

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